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Alia Razali Email & Phone Number

Head, Operational Strategy and Performance Management (Property Development) at Sime Darby Property
Location: Petaling Jaya, Selangor, Malaysia 15 work roles 3 schools
1 work email found @simedarby.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Head, Operational Strategy and Performance Management (Property Development)
Location
Petaling Jaya, Selangor, Malaysia
Company size

Who is Alia Razali? Overview

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Quick answer

Alia Razali is listed as Head, Operational Strategy and Performance Management (Property Development) at Sime Darby Property, a with 1875 employees, based in Petaling Jaya, Selangor, Malaysia. AeroLeads shows a work email signal at simedarby.com and a matched LinkedIn profile for Alia Razali.

Alia Razali previously worked as Head, Operational Strategy & Performance Management (Property Development) at Sime Darby Property and Placemaking Lead, Township Development at Sime Darby Property. Alia Razali holds Master Of Architecture (March), Architecture from University Of Liverpool.

Company email context

Email format at Sime Darby Property

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{first}.{last}@simedarby.com
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Profile bio

About Alia Razali

Passionate graduate architect with substantial experience in the property development industry. Competent in business and project planning, project management, strategy, transformation and change management. Proficient in architectural design, design management, technical advisory, urban design and master planning with prior consultancy practice. Additionally trained in research and analysis, problem solving, graphical and verbal communication, design thinking, critical and analytical reasoning. A genuine team player and self-starter who enjoys connecting with people through knowledge and shared understanding.

Listed skills include Project Management, Project Planning, Architecture, Urban Design, and 15 others.

Current workplace

Alia Razali's current company

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Sime Darby Property
Sime Darby Property
Head, Operational Strategy and Performance Management (Property Development)
Petaling Jaya, MY
Employees
1875
AeroLeads page
15 roles

Alia Razali work experience

A career timeline built from the work history available for this profile.

Head, Operational Strategy And Performance Management (Property Development)

Petaling Jaya, My

Head, Operational Strategy & Performance Management (Property Development)

Current

Selangor, Malaysia

Dec 2023 - Present

Head, Corporate Planning

Petaling Jaya, Selangor, Malaysia

Feb 2021 - Apr 2023

Main Committee

Current

Federal Territory Of Kuala Lumpur, Malaysia

Jul 2023 - Present

Manager, Product Development

Publika, Dutamas Kl

POSITION RESPONSIBILITIES :Design and project management for township masterplanning and landed residential products from formulation of design brief to completion of advanced / mock-up unit, ie. to contribute to :→ analysis of market study for conception of design brief, development strategy and product value proposition→ design management and review of schematics, design development and design details→ support and advisory for timely authority submissions and monitoring of approvals→ technical coordination and commentary for tender stage documentation and BIM monitoring→ coordination of information for marketing and sales collaterals Product hierarchy and positioning management across all landed developmentsMasterplanning and urban design coordination alongside consultant team in detailing of township masterplans Preparation and execution of design pitching exercises for assigned projects and masterplansLead and coordinate Value Engineering exercises for identified landed developmentsEnsuring governance and compliance standards are being observed throughout the project timeline.ADDITIONAL RESPONSIBILITIES :Managing a team specialising in landed township development through active communication, design and technical advisory, leadership support, coaching and collaboration.

Feb 2019 - Nov 2019

Senior Analyst, Transformation Office

Petaling Jaya, Selangor, Malaysia

Core Responsibilities :Successfully drive transformation initiatives under the Planning, Development, Construction & Operations work stream, inclusive of :→ end-to-end workflow enhancements, process improvements and optimisation→ digitalisation of documentation and overall workflow→ aligning operational organisation chart with workflow enhancements→ conducting meaningful engagements and managing necessary stakeholders in identifying gaps and pain points for attention→ updating senior members on initiatives progress and acquiring approvals for implementationCrafting and composing of presentation slides, charts and diagrams into communication/operational tools for stakeholder’s consumption and implementation. Managing each initiative as an individual project with trackable targets, work plans, timelines and value realisation for the company.

Mar 2018 - Feb 2019

Senior Executive, Product Development & Innovation

PRODUCT DEVELOPMENT POSITION CORE RESPONSIBILITIES :Design and project management for real estate products from inception to completion of advanced / mock-up unit, ie. to contribute to :→ conception of product brief and design development→ timely authority submissions and monitoring of approvals→ tender stage documentation and BIM monitoring→ preparation of marketing and sales collaterals and monitoring of advanced units on-siteProduct hierarchy and positioning management across dedicated townshipUrban design coordination and consultant team management in detailing of township masterplans. Internal stakeholder coordination and management in acquiring internal approvals.Ensuring governance and compliance standards are being observed throughout the project timeline.ADDITIONAL RESPONSIBILITIES :Assisting the General Manager on :→ companywide initiatives championed by the department.→ formulation and preparation of departmental papers, reports and presentations.→ formulation and preparation of product development guidelines, handbooks and checklists.→ formulation and updating of departmental processes and documents (SOPs, templates, trackers correspondence, etc.).

Jul 2015 - Mar 2018

Executive, Product Development - Urban Design

PRODUCT DEVELOPMENT POSITION CORE RESPONSIBILITIES :Design and project management for real estate products from inception to completion of advanced / mock-up unit, ie. to contribute to :→ conception of product brief and design development→ timely authority submissions and monitoring of approvals→ tender stage documentation and BIM monitoring→ preparation of marketing and sales collaterals and monitoring of advanced units on-siteAssist in product hierarchy and positioning management for dedicated townshipAssist in urban design coordination and consultant team management in detailing of township masterplans. External stakeholder coordination and management in achieving quality and accurate design outcomes in a timely manner from consultant team.Ensuring governance and compliance standards are being observed throughout the project timeline.ADDITIONAL RESPONSIBILITIES :Assisting the General Manager on :→ preparation of departmental papers, reports and presentations.→ preparation of product development guidelines, handbooks and checklists.→ active updating of departmental reports/trackers and maintenance of departmental SOPs

Oct 2012 - Jul 2015

Architectural Assistant

The Big Show Design
Mar 2010 - Aug 2010

Architectural Assistant

Csp Architects
Sep 2009 - Jan 2010

Intern

Khalid Ahmad Architects
Nov 2008 - Dec 2008

Intern

Khalid Ahmad Architects
Apr 2008 - Jun 2008
Team & coworkers

Colleagues at Sime Darby Property

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3 education records

Alia Razali education

Education record

Smk (P) Sri Aman
FAQ

Frequently asked questions about Alia Razali

Quick answers generated from the profile data available on this page.

What company does Alia Razali work for?

Alia Razali works for Sime Darby Property.

What is Alia Razali's role at Sime Darby Property?

Alia Razali is listed as Head, Operational Strategy and Performance Management (Property Development) at Sime Darby Property.

What is Alia Razali's email address?

AeroLeads has found 1 work email signal at @simedarby.com for Alia Razali at Sime Darby Property.

Where is Alia Razali based?

Alia Razali is based in Petaling Jaya, Selangor, Malaysia while working with Sime Darby Property.

What companies has Alia Razali worked for?

Alia Razali has worked for Sime Darby Property, Placemaking Malaysia, Uem Sunrise Berhad, Sime Darby Property Berhad, and Sime Darby Berhad.

Who are Alia Razali's colleagues at Sime Darby Property?

Alia Razali's colleagues at Sime Darby Property include Fatin Marlia, Aiman Azman, June Lee, Lynn Mj, and Ezatul Izlina.

How can I contact Alia Razali?

You can use AeroLeads to view verified contact signals for Alia Razali at Sime Darby Property, including work email, phone, and LinkedIn data when available.

What schools did Alia Razali attend?

Alia Razali holds Master Of Architecture (March), Architecture from University Of Liverpool.

What skills is Alia Razali known for?

Alia Razali is listed with skills including Project Management, Project Planning, Architecture, Urban Design, Business Development, Business Strategy, Design Management, and Product Development.

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