Aliaa E. Email & Phone Number

United States

Cleveland, Ohio, United States

Fairlawn, Ohio, United States

Cleveland, Ohio, United States

Cleveland, Ohio, United States

Avon Lake, Ohio, United States

Primary Tasks and Responsibilities- Assist eCommerce Content Merchandising Team with the execution of a holistic digital product content strategy for Hinkley’s eCommerce Channel; emphasis on deploying product content that is optimized for both consumer engagement and channel partner search algorithms.- Data Entry: submit sku data details in multiple retailer proprietary systems including sku set up and ongoing maintenance. Sku content details include product families, marketing copy, marketing bullets, regulatory information, product images, videos and other assets.- Contribute and participate alongside a high-performing team to ensure all products are launched with accurate, appropriate product content.- Responsible for supporting the development, deployment & optimization of digital merchandising assets specific for Hinkley's eCommerce channel accounts. Strong emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.- Support syndication of product information through tools such as Salsify to strategic online partners.- Audit and document existing processes across the organization for developing and deploying digital product content.- Create a system that efficiently leverages internal and external relationships to gather and product information (details, images, attribution, etc.) in a deadline driven environment.- Analyze & review performance impact of digital content investments with key e-tailer accounts to determine customer impact and ROI.- Optimize and own Hinkley’s digital product content scorecard to measure Hinkley’s progress onboarding & enriching product content.- Leverage internal and external data sources to gather relevant industry benchmarks.-Frequent collaboration with Brand Marketing, Sales, Customer Care and Engineering to support business goals.- Support other related department and company projects as assigned.

Independence, Ohio, United States

- Copywriting assistance – help develop copy for various commercialization and communication touchpoints, proofread to check data and grammar, and ensure consistency across touchpoints- Develop and nurture the database of dealer channel customer contacts in order to improve the volume and integrity of key customer contacts. This will improve Kichler Lighting's ability to reach the proper audiences with its sales and marketing communications. - Directly reach out to identified priority accounts to capture necessary information. Utilize HubSpot CRM Platform, along with optimized contact database templates and best practices, to store, maintain and organize capture contact data. - Data Auditing: perform a data audit for a predetermined set of SKUS focused on identifying data discrepancies between print and digital collateral pieces i.e. brochures, specification sheets, catalogs, product pages, etc. Review SKU data points across the deliverables and document discrepancies- Compile the audit and share with identified stakeholders to facilitate system updates and resulting department project work - Data, imagery, and file collection; obtain inputs, proofread, rename files as necessary, and package in a format that can be delivered to our customers electronically.

Cleveland, Ohio, United States

As a Marketing Ambassador my responsibilities were:-Market Career Services events and employer engagement opportunities to student body by communicating with students, faculty, and staff on Career Services opportunities (one example is presenting the Career Services Center's events to the students in various classroom sessions and explaining the benefits of attending such events like Career Conversations Event with top Northeast Ohio employers, Resume Rx, and mock interviews throughout the month of December 2019). These work experiences helped me enhance my communication skills including handling difficult conversations and tailoring the right response with preserving respect and professionalism all long.- This job also helped me Identify priorities and provide feedback through discussion.-Study students' behaviors and needs and looking at the same approach from different perspectives.My role as a member of the Students Advisory Board included:-Contribution to the evaluation of the current programs and services provided by the center.- Providing input into utilizing the results of the program evaluation for continuous improvement of the programs and services provided by the Career Services Center.-Representing students' voice in the decision making process to assure full consideration of students' professional and career preparation needs.

Cleveland, Ohio, United States

Master Of Business Administration - Mba, Operations Management & Design And Innovation

Entrepreneurship Through Acquisition Executive Certificate, Eta

Bachelor Of Business Administration - Bba, Marketing, Gpa 3.63

Activities and Societies: National Society of Leadership and Success (Member)/Women in Business (Member)/Society of Professional.

Professional Sales Certificate