Contributed to the development and execution of communication strategies for a range of high-profile clients. My role included attending messaging workshops, crafting communication frameworks, positioning brands for launch, and delivering messaging for high-stakes events and announcements. I evaluated PR opportunities for clients, providing strategic recommendations on whether to invest in or pursue specific initiatives. I also drafted and managed press releases for high-stakes announcements, prepared crisis communication plans for product launches, and strategized the approach for announcing key accomplishments. Additionally, I utilized media listening tools, such as CARMA, to monitor coverage, analyze media sentiment, and ensure that content and messaging aligned with clients' overarching communication strategies. I provided strategic counsel to clients, ensuring that all communication efforts were aligned with their long-term objectives, helping to shape their public perception and media presence.

- Client servicing- Developed customized brand, marketing, and internal & external communication strategies for clients- Provided consistent engagement and support throughout project lifecycles- Oversaw resource allocation, budgeting, team briefings, and timelines- Briefed teams (creative, technology, vendors and third parties) on scopes, requirements, and deliverables- Conducted thorough research to identify client pain points… and propose tailored solutions- Designed customer journey roadmaps to enhance user/customer end-to-end experiences for events, marketing campaigns, website & app experiences, etc- Developed RFPs and proposals supporting the business development unit- Oversaw change management and internal culture enhancement initiatives for clients- Planned, coordinated, and executed successful events from conceptualization to implementation, developed event content, coordinated with vendors...- Participated in internal culture initiatives

Part of the MiSK X Capital Placement London Internship Program - Worked with Be A Bear (A London-based digital strategy agency that builds strategies based on data and experience to drive success.) (https://www.beabear.co.uk)- Explored techniques and tactics to increase client website visitor numbers and enhance search engine rankings. ('Rapport London', and 'William Yeoward')- Designed and executed email marketing campaigns for 'Kit's Chutney,' including segmentation and personalized content to engage and nurture client audiences. - Collected and analyzed client campaign data & statistics, and created ROI reports.- Led a client rebranding initiative, developing a brand strategy in collaboration with the marketing and creative teams.- Analyzed Be A Bear's current digital marketing strategy, identifying strengths and areas for improvement.

- Developed and constantly updated recruiter & investor pitch decks, presenting to potential stakeholders.- Led the operations team, setting and monitoring performance metrics to consistently achieve targets.- Represented CMe at key industry events, including LEAP 2022, Dar Al-Hekma Career Fair, and Saudi Radio FM appearances, boosting brand visibility, and building valuable connections.- Cultivated strategic partnerships with government bodies, private sectors, and industry leaders, sealing over 45 new business deals and developing over 60 shared proposals.- Leveraged insights from pitching to recruiters to drive app enhancements and introduce new service offerings. E.g. filtering applications.- Conducted over 300 sales calls to new prospects, significantly boosting the number of job posts and applicants on CMe.- Collaborated with the digital marketing team on campaigns, implementing smart growth hacker marketing tactics to increase visibility within budget constraints. #bootstrapping- Ensured optimal functionality and user-friendliness of the CMe app through constant and rigorous UX/UI testing. Flagged any issues to the tech team for immediate attention & resolution.- Established employee onboarding programs and provided training for interns and new hires.- Introduced the CMe app concept and its associated challenges to Dar Al-Hekma business students, inviting them to tackle real-life business issues as part of their graduation projects. Attended their final presentations and offered feedback and insights.The market impact:- Over 49k App Store visitors, 9k app downloads, and 4k registered users, solidifying CMe's presence in the market.- Facilitated over 250 job posts, attracting over 2,000 applicants and resulting in over 20 success stories.

- Conducted pH measurements in hygiene products, ensuring adherence to Saudi Standards, Metrology, and Quality Organization requirements to prevent skin irritation- Measured conductivity and TDS (total dissolved solids) in hygiene products to determine nutrient content and the total dissolved solids within a solution- Attended one-on-one sessions with quality assurance laboratory technicians; gaining insights into quality assurance tools and practices- Oversaw the production lines for liquid and laundry soap, focusing on monitoring personnel performance to drive operational efficiency, which included conducting random testing- Developed and delivered a presentation on lab technology. I focused on the Mettler Toledo™ S220 pH Meter (pH/Conductivity Meter), highlighting its features and applications.

- Pitched the concept of recycling hotel-used bar soaps to produce new liquid soaps for Unilever- Presented an execution plan & timeline to Unilever- Formed an agreement with 6 hotels in Jeddah to collect expired & used bar soap monthly- Research & development of the process and product feasibility- Lab testing & quality control Distributed large quantities of the final product to King Abdulaziz University- Storyboard creation & direction of the project's mini-documentary that explains the process- Received 1st place project innovation award from King Abdulaziz University

- Served as the main point of contact and liaison between management and Hajj guests (pilgrims).- Provided pre-departure guidance and assistance to guests, including essential information and logistical details.- Welcomed pilgrims upon arrival at the campsite, conducted orientation tours, and assisted with settling into accommodations.- Acted as a resource for pilgrims, addressing inquiries and complaints, resolving issues, and providing support throughout the Hajj journey.- Collaborated with teams e.g. medical team, and technicians to address pilgrims' needs.- Provided personalized assistance and support to VIP guests, ensuring their specific needs and preferences were met throughout the Hajj journey.

- Served as a liaison between school management and students, providing a comfortable and approachable point of contact for student concerns and issues.- Designed and implemented programs to cultivate self-development and personal growth among students.- Orchestrated the 2017 graduation ceremony, from inception to execution, handling all aspects such as alumni engagement, speech coordination, rehearsals, and event logistics.- Collaborated with external vendors and event planners for event execution, including venue setup, catering, decorations, and content creation.- Organized student events and activities to promote team building, social interaction, and skill development across different grades, enhancing the overall student experience at the school.- Facilitate communication and collaboration between class representatives and the student government.

- Data Entry & updating the internal database- CV screening- Scheduling interviews with candidates - Posting job ads on the website - Preparing reports

- Gave communication training for students (ages 6-10)- Directed the annual performance show and trained the students - Trained student about being confident & having a stage presence- Student progress documentation

I worked in the cold kitchen preparing cold appetizers for weddings at Leylaty Hall and Al-Multaqa restaurant