Friends of the Children–Lane County Oregon is part of a national network of Friends of the Children chapters across the United States. Friends of the Children connects children – all of whom have unique talents – to a paid, professional mentor called a Friend. We hire and train Friends whose full-time jobs are to support our youth to succeed, despite the extremely challenging situations most experience, from as early as age 4 through high school graduation – 12+ years, no matter what.

Kinship Creative is a boutique agency based in Eugene, Oregon. We help brands flourish in the natural food and beverage space: building consumer connection through thoughtful strategy and storytelling. We bring together expertise working in-house at allergen-friendly, need-state and natural food and beverage brands.

We lead collaborative development projects, promote our products and values, and create opportunities to share knowledge and resources to solidify Lane County as a hub for diverse food and beverage companies.

• Develop names, personas, target demos, and messaging hierarchies for new products.• Manage an authentic brand voice across sales and marketing channels.• Execute all public relations activities including media outreach, events, interviews, product releases, and influencer seeding.• Develop annual marketing strategy and budget allocation. • Oversee digital, social and content strategies.• Shepherd consumer advocacy team to influence quality standards.• Champion… Show more • Develop names, personas, target demos, and messaging hierarchies for new products.• Manage an authentic brand voice across sales and marketing channels.• Execute all public relations activities including media outreach, events, interviews, product releases, and influencer seeding.• Develop annual marketing strategy and budget allocation. • Oversee digital, social and content strategies.• Shepherd consumer advocacy team to influence quality standards.• Champion Continuous Improvement methodologies and lead facilitation. Show less

• Execute public relations strategies to align with brand and sales objectives.• Establish and maintain agency partners to assist in product launches.• Prepare and execute social media strategies to grow audiences and engagement.• Lead naming, brand persona and messaging hierarchy development for new products.• Oversee consumer tour program and community event space usage.

• Establish an in-house communications team and implement processes.• Cultivate relationships with key media influencers.• Provide project management, content strategy and user testing for website launch.

• Lead account management for entertainment, government and nonprofit clients.• Develop and present new business pitches for the newly-formed agency.• Establish and execute public relations and social media strategies.• Provide copywriting services for client marketing and B2B materials.

• Develop key media pitches to elevate brands in a variety of industries including large-scale entertainment, food and beverage, footwear, consumer packaged goods, QSR, healthcare, and education.• Manage and monitor daily social media strategies for eight clients.• Curate and execute media events for key influencers.• Drive sales through celebrity and influencer seeding.