As an SEO Manager at Boopin, I drive digital growth and ensure brands reach their fullest potential in the ever-evolving landscape of search engine optimization. With a keen eye for data-driven strategies and an understanding of search algorithms, I develop and implement SEO campaigns that increase website visibility, user engagement, and overall performance.My responsibilities include conducting in-depth keyword research, optimizing on-page content, improving technical SEO aspects, and analyzing backlink profiles. I collaborate closely with cross-functional teams, including content creators, designers, and developers, to ensure alignment on SEO goals and seamless implementation.I oversee the execution of both organic search and paid search strategies, working with teams to optimize paid campaigns for higher ROI. Through continuous monitoring, I provide actionable insights to enhance site performance, improve SERP rankings, and drive targeted traffic.Additionally, I stay ahead of industry trends, keeping my strategies up-to-date with Google's algorithm updates and emerging SEO technologies. My approach combines creative problem-solving with analytical precision, ensuring that each project I lead contributes significantly to a client’s digital success.With a passion for learning and growth, I take pride in developing SEO strategies that deliver measurable results and exceed client expectations.

Responsible for scaling SEO and Organic Traffic for Infijoy Worldwide.

Responsible for optimizing the main site to generate high traffic and to earn high revenue through Organic Search Traffic.Creating Web Analytics reports to identify and analyze data trends to generate online strategies to drive more traffic and increase online conversionsLeading Projects to design and create landing pages to increase conversions via Organic TrafficPerforming Conversion Rate Optimization by evaluating website landing pages and content and identifying opportunities to improve conversion ratesIdentifying Trends and Keywords to help increase organic rankingCustomizing and creating Data driven dashboards and reports for senior management showcasing top digital channels with bookings and revenue information.

Working as a part of Emirates Airlines Digital Communications Team, I handle multiple projects mainly in the field ofEnterprise SEOUX TestingWeb AnalyticsMobile App TestingEmail Marketing Campaigns

Liaise with Client Servicing, Business development and client technical teams to personally deliver integration of SEO requirementsDelivering SEO marketing strategy reports including keyword research and Analysis, and On Page Optimization recommendationsPreparing month end web ranking reports for clients

Deploying Remote Administration Scripts to Update Critical Operating System & Software Updates on Multiple AT&T Client Machines across North America.Member of the Pilot Batch of the Social Media Team for the Electronics Division of IBM headed by the Global Industry Leader of the Electronics Division of IBM USA•Prepare content that is appropriate for social media•Align the content with IBM Electronics Marketing calendar of events•Leverage the large existing social media networks of IBMers in the industry to spread the Electronics Department message•Creating Social Media strategies using Facebook, Twitter, LinkedIn, SlideShare to raise awareness in the minds of clients that IBM provides consulting and outsourcing services to clients, that we solve complex problems and that we're a thought leader in the electronics industry.

Team Manager of the Search Engine Optimization Team at Indiatimes.com• Managed The Search Engine Optimization Team (SEO Team) and performed Quality Checks on the performance by the Individual Team Members• Created an Internal Wiki Site for Knowledge Sharing & Training of New Team Members• Managed the SEO Projects of Microsoft India Small and Medium Business Website, MyJunk.co.uk – A UK based Classified Website for students studying in UK, and Ernst & Young’s India Website• Created New Client Websites Using “Wordpress” – An Open Source Content Management System similar to Microsoft Sharepoint• Developed New Content For Client’s Website based on the Keywords Specified by the client and based on Search Engine Rankings of the Client Website• Developed Framework Documentation to assist the Web Design and SEO Teams to build Search Engine Friendly Websites• Trained the SEO Team in Understanding and implementing Google Webmaster Guidelines in the SEO Process• Introduced New Procedures to Evaluate the SEO Skills of the SEO Team Members

Analysis of Spam Detection (SEO & Blackhat techniques used by Spammers), Interpretation (identify Spam Signatures) and Prevention at URL, Site & Network Level.Finding trends and patterns that identify loopholes in ranking algorithms at Google, and reduce their impact within search results.