Ali Adab has built, led and grown ventures at the intersection of entertainment and technology for nearly two decades, helping both startups and enterprises find success in the creator economy. Ali was recently appointed Chief Growth Officer at Fixated, a digital entertainment company with a diverse talent roster and a content & game development studio that develops premium IP across major platforms and reaches hundreds of millions monthly active users. Prior to Fixated, Ali was Chief Content Officer at SoleSavy, and end-to-end sneaker platform where he oversaw Marketing & Content, and led strategic business development initiatives, including helping creators, artists, and celebrities launch their own original sneakers.Prior to SoleSavy, Ali was the Vice President of Content & Partnerships at BBTV, a globally-leading media tech company that reached more than 600 million unique viewers monthly. There he helped some of the world’s largest creators grow their businesses while acquiring and distributing content on platforms such as YouTube, Facebook, Instagram, and TikTok. At BBTV, Ali oversaw several key departments including Content Acquisition, Talent Management, and International Markets, where BBTV operates in 10 languages across 28 countries. He was also a driving force behind the company’s music brand, Opposition, which works with major clients including 21 Savage, Major Lazer, and Lyrical Lemonade. Prior to BBTV, Ali Adab founded Miso Digital, one of the earliest digital marketing and distribution companies focused on helping independent artists connect and sell directly to their fans. Throughout his career, he has personally managed and worked with multi-platinum artists such as DMX, Wu-Tang Clan and Bif Naked. Ali holds an MBA from Cornell University, and a BA in Economics from the University of Western Ontario.