Alia Le Cam Email & Phone Number

Philadelphia, Pa, Us

San Francisco, California, Us

Mural is the leading visual work platform designed to help teams creatively and innovatively work better together. Combining its visual collaboration platform with industry-leading research and methodologies on teamwork, Mural helps teams get work done better, faster. Mural’s user-friendly workspace empowers teams to collaborate seamlessly using established design-thinking methods while complying with the highest IT and regulatory standards. Trusted by 95% of Fortune 100 companies, Mural unites teams to do the work that matters most, no matter where they are.

San Francisco, California, Us

San Francisco, Ca, Us

Mixing Board is a curated community of communications and brand marketing leaders. We are heads of comms, CMOs, brand strategists, social and content specialists, community builders, policy veterans and speechwriters with experience from the world’s most recognizable brands. We share insights, support each other and seek to elevate the industry at large.

New Jersey, Us

Embracing You is a nonprofit committed to empowering single parents and their children through aid and educational scholarships.We have several scholarship fundraising activities in the works. If you're interested in contributing to this amazing cause, you can find details here: https://embracing-you.org/donate.

I partner with companies of all stages and sizes around the world to fine-tune and finesse their communications on the world stage to build a strategic communications campaign to drive brand identity, market share, sales, and thought leadership. Industry focus: SaaS and Innovation technology with a focus on Robotics and AR/VR (Metaverse)Some past projects include: -Acting as interim CMO (Chief Marketing Officer) or CCO (Chief Communications Officer) to define strategic messaging and positioning for various stages of the company lifecycle (out of stealth, new product launch, rebranding).-Scripting external brand, product, and partnership announcements for national and international launches.-Working with the executive leadership team to define MKT/COMs approach for new company market verticals and create board presentations.-Assisting leadership teams in creating a 'go to market' rollout strategy.-Leading website redesign and content refresh (past work with optimized SEO resulted in 19% lift in organic traffic).-Writing thought leader and company content for assets including brochures, flyers, awards, and blog articles.-Assisting with crisis communications initiatives and internal communications frameworks.

San Francisco, California, Us

San Francisco, California, Us

San Francisco, Ca, Us

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company but for the businesses we serve. Through our analytics platform, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products.Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Salt Lake City, London, Barcelona, and Singapore.Winner of Mixpanel's Debut(ant) of the Year, awarded to a new employee who has made significant contributions and impact during their first few months at Mixpanel.

Palo Alto, Ca, Us

The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. Learn more at: https://www.thevrara.com/sf-chapterNominated to a leadership position by the Bay Area community of AR/VR members, one of the largest global chapter groups. Oversee communications for new members and global partners, assist is content creation for meetings and organize local events.

Helsinki, Fi

Company acquired by AmazonUmbra unlocks the power of the AR Cloud by making it easier to create, optimize, share and view 3D content (Augmented Reality or Virtual Reality) in real-time on virtually any device - basically what will be powering the Metaverse. As the established gaming industry standard in graphics optimization for more than a decade, Umbra is now redefining rapid visualization for all industry ecosystems utilizing complex 3D models. Learn more at www.umbra3d.comFirst company Marketing hire. Defined the storyline for compelling messaging targeted at various international audience verticals and developed consistency in the customer journey. Grew marketing team to include 1 direct report and PR consultant.Designed all branded assets including a new website that increased inbound traffic from 4k total views in Dec 2017 to 34k by Jun 2018 and increased MQLs to sales by 37%. Custom messaged created for developer, partner, startup, SMB and enterprise audiences.Managed all PR and events presence internationally including 15+ events, top-tier media coverage, speaking engagements and social networks. Authored 60% of thought leadership content on blog and co-wrote/ghostwrote key placed pieces with Executives.Assisted in creating and delivering pitches to VC and Angel investors for a Seed B round.

San Francisco, California, Us

[Formerly Aldebaran Robotics US and Aldebaran- SoftBank Group]SoftBank Robotics is driving technology forward by becoming a worldwide leader in robotics solutions. With more than 500 employees working in Paris, Tokyo, San Francisco, Boston and Shanghai, SoftBank Robotics is constantly exploring and commercializing all robotics solutions that help make people's lives easier, safer, more connected, and more extraordinary.Owned the full Consumer Journey for the brand and robots including all international guidelines, strategic and tactical product positioning and regional MarComs materials and assets.Produced comprehensive COMs campaigns to enhance company image and position in market and secure international media which generated top-tier media placements and spiked inboundweb traffic.Oversaw and defined UX, CRM, wireframes, content and rollout for a new global company website responsible for driving traffic and generating $60 million of traffic revenueinternationally.Defined company GTM Marketing strategy while working closely with senior International Business Development executives to define goals and implement strategy across verticals.Managed events strategy and led 20+ events including sponsorships, private events, executive events and POCs internationally.Responsible for an internal team (based internationally) and three external agencies.

Aldebaran was acquired by SoftBank Group and rebranded as SoftBank Robotics in 2016.Drove execution of communication strategies and planned media campaigns for international markets while leveraging research and analyzing market trends/metrics in a fast-paced, innovative tech environment.Acted as communication counsel for C-Suite team and Public Relations Manager for the Americas and select European countries by developing media relations, writing press releases, scripting interviews.Oversaw the production of all company assets while helping to define company brand and tone for internal/external communication effort with enterprise partners and external agencies.Managed key events (with budgets of $10,000-$250,000) and partnership announcements for all Americas events including robot speech/action scripting, partner coordination and onsite management.Worked closely with senior level Sales and Business Development heads to define targets and implement strategy as well as innovation and HW/SW teams to align communications with product roadmaps.Assisted with in-market brand positioning and product messaging around robotics during company acquisition, coordinating between international offices.Tested, measured, analyzed, and optimized all marketing channels and activities on an ongoing basis, through company CRM system and Google Analytics tracking systems.

Defined all MKT/COMs efforts for two new company market verticals and assisted in creating the 'go to market' strategy yielding over 300 unique business customers.Sat on internal hardware and software scrum teams to align product functionality, define applications and usage and maintain accurate product features understanding.Spearheaded consumer research, strategic product planning, sales/expense planning and reporting, and promotion analysis through a marketing strategy implemented globally.Worked closely with international Business team to assist in sales strategy as well as attend key sales presentations to large scale B2B customers and enterprise partners. Acted as main press and media contact for company for the Americas region by hosted 3 press conferences and 4 press tours across the United States for C-Suite team. Organized and restructured company-wide content to foster a common brand image and keep uniform global messaging while staying in line with general company goals and mission statements.Structured and managed large scale company events throughout the North and South America region with a focus on innovation and creative thinking while incorporating company mission and products.Managed the production of a number of communication vehicles for both specific company markets and general company image. These included videos (example below), images, graphics and more.

Woburn, Massachusetts, Us

CoachUp is an online marketing platform that connects athletes seeking private coaching with qualified coaches in their local area. During time with the company CoachUp was selected as finalists in both TechStars (Sharktank finalists) and MassChallenge (Gold Winner).Established marketing strategy to launch company and drive awareness while building and maintaining company CRM system.Responsible for thought leadership assets- personally wrote over seventy-five different SEO articles and blog posts, which drove inbound traffic by 25% and increased overall conversion rate of viewers to clients.Elevated awareness in the local and national market by managing social media platforms and blog, and increasing inbound traffic through outreach efforts which increased click/tweet to fifty website clicks/tweet as tracked by back-end metrics.Managed business development initiatives including building affiliate/partnership programs, tracking business outcomes, and maintaining investor relationships.Partnered with website development team to create and design an additional media resource platform to house thought leadership portal, optimize SEO efforts, and increase client and coach acquisition efforts bringing in an additional 4,000 unique viewers over the last month.Composed content for eight different steam emails and a drip marketing campaign to target potential customers for the site through email marketing which doubled client acquisition over the last month.Increased website viewership through A/B testing a variety of different email themes and content collaborations.Responsible for training three interns in various social media aspects to increase productivity and work output while maintaining a constant brand image and identity in the market.

New York, New York, Us

Business Development•Created multiple educational tools for the TCO international intranet for training global sales teams•Communicated client development strategy and related individual objectives to each member of the branches including new hires and seasonal employees•Utilized Engage, an online CRM system, to execute client development strategies, ensure consistent collection and updates of client information•Created various strategic analyses for data reports•Ensured brand standards were maintained and appropriate resources were allocated for client development events and campaigns•Stayed current on all industry news and company updates•Completed training courses to ensure compliance with company policies to better serve customersMarketing/Event Planning/Creative Visual Merchandising•Developed client list to maintain constant contact through various direct marketing and outreach efforts•Orchestrated numerous in-store events for ten to fifty elite clients assisted by outside contractors•Partnered with corporate CVM/Marketing teams to create and maintain a unified brand image in store and at eventsService Excellent•Fostered a store environment of Service Excellence- "defining, modeling and holding staff accountable for demonstrating the behaviors that enhance customer engagement, building enduring relations and represent Tiffany Brand values"•Coached all staff to reinforce TCO training concepts to develop the necessary skills to ensure consistent delivery of Service Excellence•Mastered the art of machine engravingFiscal Accountability•Partnered with store management to deliver profit plan sales breakdowns and profitability targets to corporate Sales•Derived store metrics, profit plans, and forecasting information•Demonstrated favorable audit control results and Return on Investment on all major investments•Ensured all day-to-day activities supported the key retail strategies and current initiatives of TCO

Assisted in coordinating and hosting of over fifteen club events ranging from fifty to three hundred guests and private functions, such as weddings, receptions, bridal parties, and private dinner parties, ranging from ten to two hundred fifty guests throughout the seasonWorked with clients and other event planners to establish budgets, setup locations, and contact caterers, florists, and other services while meeting timeframes and logisticsPartnered with Club management team to double the number of members-only events during the week while maintaining the exclusive private club feelStayed onsite for all events from set-up to cleanup to manage employees and assist with any situations that might arise during the eventResponsible for daily functions of restaurant- including creating order lists to setting schedules, maintaining online reservation system, and training of new staffIn charge of final club shutdown procedures including creating final inventory lists, organizing storage areas, and closing down restaurant rooms

Amsterdam, North Holland, Nl

Assisted the Public Relations team to create style layouts and looks for cover photos and articles as seen in fashion magazines such as Harper’s Bazaar and Lucky MagazinePartnered with the Corporate Marketing team to create a look book of classic Tommy Hilfiger designs and fashions for displays and museum functions consisting of over twenty-five different vintage and celebrity looksOversaw the digitization of the company’s archive of videos, photos, and press clippings as well as photographing and cataloging important pieces and memorabilia for a national media audienceWorked side by side with the Director of Community Affairs to create and host a number of charity events including Dress for Success-a event which dressed local impoverished women in business formal clothing and assisted them with building resumes, conversation skills, and finding job interviews Introduced high school and college classes in groups of ten to thirty students to the Tommy Hilfiger Corporate office team while teaching them the background and various functions of each officeManaged the organization of the Corporate Closet’s extensive 15,000-piece collection of vintage, celebrity, and runway clothing styles for use by various teams within the corporate headquarters

Developed Marketing Plan to increase brand awareness of the company by 30 percent in the marketplace and highlight future programs to be used in the various country the company coveredAnalyzed and identified trends and opportunities within the market and created a marketing plan targeted at increasing donations, volunteer hours, and brand awareness without going over budgetPresented final marketing plan to the Board of Directors and company executives which highlighted effective ways to create and implement plans to increase productivityFinal marketing plan was set in place to increase donations by $710,000, volunteer hours by 8,000, and brand awareness by 30% in the market which were tracked by back of house metric systems

New York, New York, Us

Helped implement a new visual marketing concept in merchandising displays as part of a company wide test pilot targeted at increasing multiple purchases through piece layeringWorked in a team setting to maximize sales of a premier luxury brand in a fast paced retail environment while being differentiated through high sales achievementsMaintained knowledge of current prices, policies regarding payment and exchanges, and security practices while striving to finish various GIA and other Tiffany & Co. trainingAssisted highend clientel while maintaining the expected high level of professionalism

Raynham, Ma, Us

Tracked previous orders and current on J.D. Edwards system to create sales forecasts for various medical devices taking into account various logistics of delivery periodsConsolidated current purchase orders in the system to reduce lag time in the supply chainCommunicated with various suppliers across the nation to maintain just-in-time inventory levels without overstocking unnecessary items

Bachelor’S Degree, Tri-Major In Marketing, Management And Economics

Credits Towards Graduation, International Business, Marketing Economics