Brought on to help a wildly understaffed team increase awareness of Cisco’s remanufactured equipment division both internally and externally.Grew awareness of and preference for Cisco Refresh products by implementing a series of entirely new programs, including: • A speaker series that educates internal groups about the core Cisco Refresh value proposition• An email marketing campaign—targeting multiple customer segments and partners • Partnerships with external social media teams that have allowed us reach and impact beyond our own social handles• A community board where customers can ask questions and discuss our products and processesIn addition to the aforementioned new programs, I stepped in to improve performance in a number of existing programs by:• Scripting a series of customer- and partner-facing videos for social media and the website • Creating a modular Powerpoint library, so salespeople can assemble customer-facing presentations with the most current, high-impact information available • Increasing the organization's impact at industry events by securing high-profile speaking opportunities, crafting presentations, and managing booth operations

Marcom lead for a small, agile team charged with helping Cisco establish a foothold in the cloud computing market. Responsibilities include creating a wide variety of sales enablement and product collateral, creating and maintaining website content for all relevant products, publishing a monthly newsletter, producing case study videos, and creating landing page and email content for demand generation campaigns. In addition, I host and produce a cloud-focused podcast for Cisco called Cloud Unfiltered.

Built an end-to-end marketing function that took this seed-funded startup all the way to a successful Series A funding round, a bigger Series B, and eventual acquisition by Cisco Systems.As a one-woman marketing department, I handled a wide variety of initiatives in this role, including: • Marketing automation: Researched platforms, chose the one that was most appropriate for Metacloud, and used it as a tool for tracking, scoring, and nurturing leads through a series of carefully segmented email campaigns.• Social media management: Built customized presence on Twitter, LinkedIn, and Facebook. Leveraged these channels to increase awareness about Metacloud, build a large, engaged audience, and educate that audience on both our industry and our offerings.• Events planning: Evaluated global roster of industry events annually, created strategic calendar and budget targeting conferences most relevant to Metacloud, and handled booth logistics.• Speaker placement: Successfully secured speaking engagements for Metacloud executives at industry events around the world, including Cloud Expo Asia, Cloud Connect Chicago, Cloud Expo New York, Powering the Cloud, and the OpenStack Summit.• Public relations: Selected agency, set PR agenda, directed agency staff, wrote press releases, and prepared executives for interviews.• Analyst relations: Secured briefings with influential analysts from all the relevant firms covering the tech industry.• Collateral creation: Wrote and/or edited all company collateral, from brochures and presentations to case studies and white papers.• Website management: Orchestrated website overhaul and managed daily content updates using Wordpress CMS.• Messaging: Created and regularly updated core company messages as well as competitive response messages. Maintained message maps, and trained all new employees to ensure they were aware of our messaging strategy.

Responsible for helping Juniper gain mindshare and market share by developing and executing strategies for messaging, executive communications, and social media:• Led cross-company messaging council charged with: identifying issues in need of messaging, clarifying company positions, and establishing standardized set of deliverables• Managed creation and distribution of messaging collateral, including message maps, narratives, presentations, and elevator pitches• Developed internal and external communications for key Juniper executives—including everything from product launch announcements and council reports to presentations for conferences such as Interop, Mobile World Congress, and WEF • Worked with PR agencies and event organizers to secure high-impact keynote opportunities for Juniper executives• Worked with Juniper executives to develop distinctive thought leadership platforms • Provided executives with media training• Launched internal and external social media strategies to raise executive profiles and increase awareness of Juniper product offerings• Played central role in PR strikes, developing key messages, collaborating on survey design, and editing reports from industry analysts• Partnered with AR and IR teams to stage tremendously successful private events for their respective constituencies• Managed internal “fact arsenal” designed to strengthen company communications with current statistics about market share, customers, and product capabilities • Led creation and management of intranet site where employees could easily access all Juniper corporate communications materials• Produced executive videos for use both internally and externally • Managed PR and marketing agency teams for: event planning and logistics, social media program design and tracking, web design, and desktop publishing

For the last two-and-a-half years that I was employed by Harding Marketing I worked exclusively with a highly-respected and extraordinarily effective team within the HP Corporate Communications department, creating and distributing the messaging tools that HP speakers needed to communicate effectively--regardless of the venue or format. Specifically that meant collaborating with executives to identify HP's position on important industry trends and technologies, then creating message maps, presentations, narratives, and success stories to help HP communicators relay those positions in a consistent and memorable way. It also meant working to improve distribution of these messages by increasing visibility of the internal website, conducting live training sessions, and creating a monthly newsletter highlighting our newest messaging materials. The team I worked with enjoyed tremendous, measurable success while I was there--increasing both the quality and the reach of the messaging it created, and I was proud to be a part of it.

• Helped clients develop and execute marketing strategies for a wide variety of initiatives, from company-wide messaging projects to product launches, employee education efforts, and channel partner communications • Guided HP’s networking division in the creation of their original messaging strategy, which was ultimately rolled out worldwide and helped the firm gain significant market share in a space where they previously had not competed• Wrote copy for virtually every type of B2B collateral, from brochures and data sheets to presentations, direct mailers, sales guides, email blasts, and Web pages • Created differentiated messaging for hundreds of new products from the HP printer division• Single-handedly developed and wrote monthly company-wide newsletter for customer relationship team; within two months it became the most popular site on the HP intranet• Drove significant revenue for the company through client requests for my services • Clients included HP, Google, Sony, and Symantec

In this position I wrote proposals and maintained boilerplate documents for the world's largest temporary staffing firm. I also edited the work of other writers in the department, and in 1999 alone, wrote proposals that won the company more than $100 million in annual revenue.