Aliana Rood Email & Phone Number

United States

Renton, Washington, United States

Reimagine, create, and help build worlds.

Oakland, Ca

KODANSHA USA LTD. Senior Digital Designer, 02/2021 – 03/2022∙ Created site assets for 70+ manga titles for a redesign launched in March 2021∙ Create digital banners for sale campaigns, virtual events, and collaborations; print ads as needed, new manga series art site assets∙ Adhere to global brand guidelines and enact for projects targeting the North American audience∙ Maintain & improve existing templates, resources & tools for freelance rosterORIGINAL STITCH Senior Graphic Designer, 09/2019 – 04/2020∙ Art directed the Pokémon Shirts collaboration email campaignWorked with The Pokémon Company for international licensing approvals and maintaining Pokémon branding on campaign assets∙ Worked alongside the Creative Director to build the OS brand style guide∙ Created social assets for Pokémon Shirts’ second generation launch∙ Worked with Marketing to create and maintain evergreen emails for the OS brandCHIME BANKING Senior Marketing Designer, 02/2019 – 06/2019∙ Created and maintained digital campaign assets for email/paid media/social∙ Helped streamline processes with the Digital Marketing team∙ Built templates within Figma used by Design and Digital Marketing teams∙ Applied brand refresh standards to digital marketing assets ∙ Created illustrations for social and emailPREVIOUS CLIENTS: Adorii, Green Beauties, Callsocket, and Metaputix, 01/2012 – 01/2015∙ Developed brand identities and style guides for small start-ups∙ Created magazine ads, business cards, stationery, email, paid media, social media assets, presentation decks/templates, and front desk signage

∙ Direct the look/feel of product launch campaigns and large sales from concepting to execution, including Holiday 2021∙ Create campaign style guides and ensure application across a multitude of assets∙ Improve Shop site experience and maintain brand guidelines as it evolves∙ Work with Producer to improve and maintain workflow for Shop requests∙ Review all email and Shop assets to ensure brand guidelines, including international∙ Collaborate with the Digital eCommerce Marketer on campaign strategies∙ Concept brand and IP-related merchandise∙ Manage and mentor designers∙ Improve templates/processes for Shop site/marketing asset execution∙ Work with designers to build campaign assets within Figma∙ Standardize copy guidelines for Shop modules∙ Work with artists to commission graphics for campaigns

San Francisco, Ca

∙ Managed all creative projects and requests using Wrike∙ Creative lead on new product ideation including packaging, remote inlays, owner’s manuals, etc.∙ Created and edited packaging, remote inlay, and product catalog print mechanicals∙ Built, managed, and mentored an in-house Creative team ∙ Managed contractor, vendor, agency relationships, and team budget∙ Refined the Brondell brand identity across all visual touchpoints: online, in-store, experiential, and internal∙ Collaborated with Marketing and Sales teams on product launch strategies∙ Drove email and social campaign content creation with the Senior Digital Designer∙ Worked with Lead Copywriter to proof copy and maintain brand voice standards∙ Provided art direction for photography

San Francisco Bay Area

∙ Created visual assets across all consumer-facing touchpoints including email, social media, advertising, and others∙ Created and templatized experiential signage, video and static, for global events and conventions∙ Partnered with video team to produce multimedia advertisements for Twitch streams∙ Concepted and produced Crunchyroll Store merchandise including apparel and other items∙ Creative lead on the Crunchyroll Store Shopify relaunch∙ Established improved design and request processes for the eCommerce team∙ Redesigned Daily Deals email template, immediately doubling daily revenue∙ Worked with Head of eCommerce/Digital Marketer on email strategy, for both evergreen and sales∙ Oversaw quality control with internal product licensing team and Japan-based licensors∙ Commissioned and created brand mascot illustrations from multiple artistsELLATION, INC., CRUNCHYROLL/VRV Graphic Designer, 08/2016 – 12/2016∙ Partnered with Japan-based anime licensors to create comprehensive North American digital media campaign assets promoting dozens of IPs across email, social, and web for Crunchyroll∙ Created approval decks of IP assets for Japanese licensors to review∙ Designed welcome series email journey for VRV

San Francisco, Ca

∙ Lead designer for both US and international email campaigns∙ Coded US and international email campaigns, managed using Salesforce ExactTarget∙ Localized digital assets for 18 international markets∙ Created banner ads, product images, web assets, social assets, and presentation decks∙ Established an optimization process for product assets that maintained image quality, increased site speed by 2.6% after optimizing assets∙ Managed in-house photoshoots for social media and email campaigns∙ Worked with Product Designer to maintain asset library for Glam Up & Away airport vending machines∙ Lead Digital Designer for sister company, NUDE Skincare

San Francisco, Ca

CLIENTS INCLUDE: Sephora, Harris & Associates∙ Set up in-store signage print mechanical files (window decals, gondolas, shelf displays, etc.)∙ Assisted Creative Director/Lead Art Director in building the structure of the Holiday 2012 catalog∙ Designed print collateral for the Skincare iQ line∙ Managed and created header banners for internal WordPress blog∙ Designed seasonal internal office posters

San Francisco, Ca

∙ Prepared and maintained weekly blog posts using WordPress∙ Produced magazine ads featured in national wedding magazines∙ Created business cards, banner ads, magazine ads, and iOS app icons∙ Assisted in creating marketing assets and decks for wedding conventions