Alia Rajput Close Email & Phone Number

Glenview, Illinois, United States

Greater Chicago Area

Chicago, Illinois

Greater Chicago Area

° Lead social strategist for IBM Hybrid Cloud Global Social Practice. ° Utilizes social listening tools to identify and report on business topics, performance highs and lows, and engagement KPIs that result in meaningful content to key industry players° Partners with Design team on concepting, creating messaging, analyzing and sharing multi media assets via multiple channels and on site for industry events

Chicago, Il

• Supervises and oversees all social strategy, content creation, and performance analytics for 20+ national franchise clients including fast casual dining, commercial cleaning, retail sales, and other service-based industries• Manages all client relations on the social media side, leading the charge on identifying brand KPIs in conjunction with designing and implementing quarterly content plans and paid ad strategies• Leads the company’s professional development in social media… Show more • Supervises and oversees all social strategy, content creation, and performance analytics for 20+ national franchise clients including fast casual dining, commercial cleaning, retail sales, and other service-based industries• Manages all client relations on the social media side, leading the charge on identifying brand KPIs in conjunction with designing and implementing quarterly content plans and paid ad strategies• Leads the company’s professional development in social media marketing and authors a weekly social media-focused column on the company’s in house franchise magazine, 1851 Show less

Greater Chicago Area

• Digital lead at Chicago-based PR and experiential agency specializing in food and beverage, hospitality and retail clients including Ritz-Carlton and Four Seasons Chicago, Virgin Hotels Chicago, Japonais by Morimoto and Saks Fifth Avenue, while supervising a team of two digital coordinators and one strategist• Managed all social media strategy, approved all content copy and assets, created organic campaigns to promote acquisition and growth, drafted ad budgets for paid promotions… Show more • Digital lead at Chicago-based PR and experiential agency specializing in food and beverage, hospitality and retail clients including Ritz-Carlton and Four Seasons Chicago, Virgin Hotels Chicago, Japonais by Morimoto and Saks Fifth Avenue, while supervising a team of two digital coordinators and one strategist• Managed all social media strategy, approved all content copy and assets, created organic campaigns to promote acquisition and growth, drafted ad budgets for paid promotions, provided ROI, reach, impressions, lead generation demographics, and other analytics to clients in order to maintain competitive metrics within the industry market • Served as direct point of contact between the agency and clients, press and influencers for meetings, media relations and events Show less

Greater Chicago Area

• Served as the primary creator of social media content for the Armani Exchange digital rebranding campaign across active social channels• Populated weekly, bi-weekly and quarterly content calendars for Armani Exchange and other HL Group clients , including Becks Beer and Liberty United accessories, with editorial messaging and creative assets• Contributed to supplemental POV materials such as Brand Voice Guides, influencer seeding lists and industry follow recommendations

Greater New York City Area

• Led the ideation and generation of relevant and on brand content across all social media platforms for fashion and lifestyle clients • Optimized platform growth through strategic activations, contest series, branded content and influencer outreach • Compiled weekly and monthly reports of social media fan acquisition, engagement, SEO tracking, and advertising using various measurement functionalities and Google Analytics

Greater New York City Area

• Created daily editorial engagement on Ideeli social media platforms including Facebook Twitter, Tumblr, and Pinterest • Monitored online communities for customer service inquiries • Planned and implemented weekly giveaways on Twitter and bi-monthly giveaways on Pinterest • Developed social media components for ongoing marketing initiatives including theme sales, brand partnering and holiday/seasonal campaigns • Reported weekly metrics of Twitter and Pinterest… Show more • Created daily editorial engagement on Ideeli social media platforms including Facebook Twitter, Tumblr, and Pinterest • Monitored online communities for customer service inquiries • Planned and implemented weekly giveaways on Twitter and bi-monthly giveaways on Pinterest • Developed social media components for ongoing marketing initiatives including theme sales, brand partnering and holiday/seasonal campaigns • Reported weekly metrics of Twitter and Pinterest through Sprinklr, Google Analytics and Curalate Show less

Greater New York City Area

• Authored daily content for the site comprised of fashion industry news briefs, beauty reviews and celebrity style features incorporating photo and video components • Interviewed designers and celebrities at runway shows, store openings and other fashion and style-based events in New York City • Updated Styleite.com social media platforms (Facebook and Twitter) with editorial engagement with every published post (6-8 per day)

Greater Chicago Area

• Created original copy on brands, products and organizations featured in book• Edited daily content for MichiganAvenueMagazine.com, including digital features, photo, and video components • Designed monthly Flash spreads of event photos for both in book and online• Engaged publication’s readership on social media platforms with daily posts on Twitter and interviews, Q&A sessions, and photo albums on Facebook

Received Bachelors Of Science; Illinois Type 04 Teaching Certificate, Education; English

Activities and Societies: Dean's List; NCCS; Member of University Mission for Community Service

English Language And Literature, General; Journalism; Poetry