Ali Babaoglu Email & Phone Number

Amsterdam, Nh, Nl

Milan, Lombardy, Italy

Herzogenaurach, Bavaria, Germany

• Building consumer centric assortment plans with an understanding of the Hype layer positioning in the market, blending fact based and intuitive inputs for Y-3 & Fashion Partnerships.• Owning the Segmentation and development of global volume allocations for each market and channel based on range and GTM planning • Managing DTC first approach to ensure necessary differentiation among channels and key accounts. • Building the range architecture and assortment framework for approval against the range targets, including integration of special market requests based on guidance from the central Merchandising team • Managing seasonal product journeys, franchise deliverables, pricing, flow, lifecycle management, branding across the category that aligns with the range plan strategy• Participating in key market insight meetings to identify key global and regional trends and shifts in markets.

Amsterdam, Netherlands

• Building DTC first driven assortments across wholesale, retail and e-com for wovens and formalwear collections• Creating seasonal global merchandising briefs; incorporating historical analysis, consumer and trend insights, competitor benchmarking, pricing strategy and distribution targets, always aligning to brand vision and commercial targets • Driving global go to market strategy per season and presenting collection to senior management, international sales and DTC teams• Working with design and product development to ensure products were delivered in line with merchandising briefs, representing the voice of the customer in key meetings • Conducting in-season product performance analysis across retail and wholesale to articulate actionable strategies • Led projects in cross-divisional calendar efficiency & go to market process improvement

Amsterdam, Netherlands

• Building DTC first driven assortments across wholesale, retail and e-com for men’s and kids handbags and accessories collections • Extensive travel to Europe and to Asia, monitoring development in factories and assisting with overall buy and factory allocations• Establishing Kids collection to complement women’s and men’s collections with mini me approach• Led digital transformation projects in industry pioneer Digital Showroom launch and PLM implementation

Istanbul, Turkey

• Managed flow between sales, merchandising, logistics and operations of 21 Tommy Hilfiger franchise stores, 4 key accounts and 4 online retail portals generating of 80% total annual wholesale business in PVH Turkey• Regional assortment planning and key account management focusing on business development whilst safeguarding brand image• Addressed regional market needs to HQ for global design meetings of main and SMU collections • Acquisition of footwear & bags distribution in-house to increase autonomy on regional product management• Led taskforce of 3 people for strategy and roll-out of Calvin Klein; Menswear, Jeans, Accessories & Underwear businesses in Turkey• Project management and implementation of SAP & Oracle reporting tools for increased efficiency and transparency

Istanbul, Turkey

• Executive buying and assortment planning with good, better and best approach aligned with company targets• Responsible of budget planning, product mix and pricing of regular and clearance products • Developing eCommerce business plan and manages P&L against goals; including annual budget for marketing/promotional activities• Planning weekly replenishment orders• Managing supplier network from negotiation phase to online retailing• Start-up key stakeholder for SAP MM implementation project of entire merchandising infrastructure

Istanbul, Turkey

• Strategic multi regional buying, assortment planning, benchmarking and pricing within global vendor pool• Analyzing sales/stock to determine best sellers, worse sellers, stock levels, cover, stock & sale margins• Developed retail store transfer improvement project with IT team resulting 90% increased efficiency • Supported stock reduction project by supplier optimization achieving 40% reduction

Izmir, Turkey

• Assessed orders from international customers for Menswear, Womenswear and Kidswear• Identified improvement points by analysing customer feedback, and proposed tailored projects • Worked on time-line management from production order to shipment