Ali Asghar Bagasrawala

Ali Asghar Bagasrawala Email and Phone Number

Marketing x Technology - FMCG | Retail | Banking | Insurtech | Hospitality @ Salaam Takaful Limited
Ali Asghar Bagasrawala's Location
Karachi Division, Sindh, Pakistan, Pakistan
Ali Asghar Bagasrawala's Contact Details

Ali Asghar Bagasrawala work email

Ali Asghar Bagasrawala personal email

About Ali Asghar Bagasrawala

An Experienced Marketing Professional with 12+ years of diverse experience in FMCG, Retail, Insurtech, Hospitality and Banking sector. Excellent track record of success in launching, building & managing brands; planning and executing advertising campaigns; new product launches; and developing customer focused & result oriented brand communications; been practicing Performance Marketing, Growth Hacking, Inbound Marketing and Trade Marketing, for a while.As an MBA (Marketing), I started my career from Faysal Bank’s Business Development Unit and then moved to TPL Corp to work in Brand Management. I then moved to Al Shaheer Foods to successfully launch and manage Retail brands like Meat One and Khaas Meat. After getting a flavor of Retail marketing, I moved to Habib Oil Mills to look after Habib Cooking Oil and Habib Banaspati and understand the Distribution model. To get hands on experience of ecommerce and Performance Marketing, I then joined LOKAL Rooms (a chain of budget hotel rooms) and led the marketing efforts.Currently, I am associated with Salaam Takaful Limited, first Islamic insurtech and the largest dedicated general takaful operator in Pakistan, and looking after Corporate branding along with Disruptive lines which consist of new and innovative products including Parametric based Crop Takaful and Livestock Takaful.Proficient in prioritizing and completing tasks in a timely manner. A team player who pays attention to details and able to work in a fast paced environment. I have customer focused approach and I enjoy learning new programs and processes. Colleagues know me as a creative problem solver and motivator. I am truly passionate about Marketing and always eager to learn more through my dedication.Companies : UBL Omni, Faysal Bank, TPL Corp, Al Shaheer Foods, Habib Oil Mills, Lokal Ventures, Salaam Takaful Limited.Markets: Banking / e-Banking, Vehicle Tracking & Insurance, Meat, Oil & Fats, Information Technology, Hotels, Insurtech.Specialties: Marketing and Brand Strategy, Marketing Mix, Development and Execution of Thematic and Tactical Campaigns, Media Handling, New Product Development, Budgeting, Digital Marketing, Inbound Marketing, Trade Marketing, Performance Marketing and Growth Hacking.

Ali Asghar Bagasrawala's Current Company Details
Salaam Takaful Limited

Salaam Takaful Limited

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Marketing x Technology - FMCG | Retail | Banking | Insurtech | Hospitality
Ali Asghar Bagasrawala Work Experience Details
  • Salaam Takaful Limited
    Senior Marketing Manager | Corporate & Disruptive Lines | Salaam Life & Savings | Digital Sales
    Salaam Takaful Limited Jan 2024 - Present
    Key Achievements:Spearheaded the successful launch of the Digital Sales department following a comprehensive feasibility assessmentLed digital marketing strategies at Salaam Life & Savings to drive leads and boost brand visibility, while also spearheading comprehensive marketing plans covering all anglesRevamped the 'Pay As You Drive' Motor Takaful product by optimizing the payment structure and shifting from daily to annual kilometer capping, resulting in significant improvements in both topline and bottomline.
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  • Salaam Takaful Limited
    Marketing Manager | Corporate Brand And Disruptive Lines
    Salaam Takaful Limited Jan 2022 - Dec 2023
    Karachi Division, Pakistan
    Key Achievements:Led the Corporate Branding efforts to establish Salaam Takaful Limited as the largest general Takaful operator and first Islamic insurtech in Pakistan, through Digital PR, Social Media Communication, Performance Marketing, Influencer Programs and Conventional mediumsBrought all the corporate activities under ESG umbrella to make it relevant with UNSDG goals and to back the narrative of Salaam Takaful being one of the true ESG driven companies in PakistanOwned the portfolio of Disruptive Lines and led diversified marketing efforts for untapped and unexplored segments of Insurance industry such as Livestock, Crop, Loss of Employment and Medical MalpracticeWith the help of secondary research, constantly brainchild new product ideas (based on parametric solutions) for Disruptive LinesPlayed crucial role in devising strategy for enhancing consumer experience hence increasing renewal and retention rateWith the objectives of impacting lives and financial inclusion, facilitated strategic partnerships with Agro and Tech companies to create the ecosystem and make farmers resilient as well as equip them against climate change in relevance with Parametric-based Crop Takaful and Livestock TakafulClosely involved in the drawing board of ground-breaking products and extensions of existing products, backed by technology and digitization; designed their respective communication strategy based on unique consumer and shopper behaviorIntroduced data-driven communication initiatives that resulted in a 10% increase in brand awareness and a 5% increase in overall engagementManaged PKR 10 Million budget for Performance Marketing to deliver 40% Return on Investment for product specific campaigns
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  • Lokal
    Product Manager | Lokal Rooms
    Lokal Nov 2020 - Jan 2022
    Karachi, Pakistan
    Key Achievements:Led Commercial and Marketing team for LOKAL Rooms and performed end-to-end launch in Lahore, Karachi, Islamabad, Skardu and MultanLed and constantly optimized Performance Marketing efforts, Affiliate Marketing and Inbound Marketing for ROI driven campaigns; resulting in 3000 nights sales and 1600 bookingsFormed strategic partnerships with top local and international brands to leverage upon the opportunity of amplifying marketing efforts and alternate delivery channels for LOKALStrategized and operationalized B2B marketing & sales efforts to onboard various corporate clients across different industries with an objective to maximize occupancy; worked closely with operations and experience teams to ensure quality stay of all the corporate clientsIntroduced dynamic pricing across all properties for revenue maximization hence, sliding up the bottom-line growthOwned the conversion aspect of business and brought consistency with respect to quality by real-time monitoring of all conversations and weekly feedback sessionsPlayed a key role in devising all the policies and SOPs including CS scripts, Complaints SLAs and FAQsIdentified crucial data dimensions and developed a retargeting strategy and calendar based on available dimensions; also collaborated with tech team to build various system capabilities to get enhanced data lenses
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  • Habib Oil Mills
    Assistant Brand Manager | Habib Cooking Oil & Habib Banaspati
    Habib Oil Mills May 2018 - Apr 2020
    Karachi, Pakistan
    Key Achievements:Collaborated with all relevant Marketing partners, including Creative, Media buying, Digital and Activation agencies, to lead the planning and execution of focused activity calendarCreated and executed long-term Digital marketing plan revolving around consumer engagement; partnered with e-commerce websites for presence on Digital POS and additional volumesConducted frequent Market visits to analyze product availability, national/regional players’ performance, consumer behavior, market trends, and provided recommendations for brand developmentAdvanced to double digit volume growth by developing and executing BTL activities for Habib Cooking Oil & Habib Banaspati including Apartment Drives, DDS, Market activation and LMT activation in all 3 regionsStrategized the execution of seasonal campaigns, including Ramzan and Independence Day, across the country through various mediums like TV, Radio, Print, Outdoor, POSM and DigitalConceived and executed Consumer Promotion in Ramzan 2019 to achieve 33% volume growth; played a crucial role in targets setting, budgeting, feasibility, packaging and communicationInitiated and led Packaging rework of around 90+ SKUs of HOM’s brands as compliance requirement. Worked closely with Supply Chain, Quality Control and Operations teams to improve Packaging (Poly Packs, Cartons and Tins) and reduce costPlanned, executed and monitored Trade Marketing Activities for Push Sales in Q4 of 2019 to overachieve Primary Sales Target by 12%Delivered valuable input in the decision of Pricing and Trade Offers; played a vital role in organizing Trade Gatherings in Karachi, Lahore, Islamabad, Multan, Faisalabad, Gujranwala and PeshawarRationalized Modern Trades business terms to reduce expenses; Provided LMT Channel Strategy for year 2020 to maximize salesDeveloped and introduced new SKU of Habib Banaspati (250 gm) to target mass market with low purchasing power, hence increasing the volume sales
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  • Al Shaheer Foods
    Assistant Brand Manager | Meat One
    Al Shaheer Foods Jan 2016 - May 2018
    Karachi, Pakistan
    Key Achievements:Developed and executed long and short term marketing plans and communication calendar aligned with Brand/Portfolio and P&L objectives. Worked with creative, media, digital and activation agencies to develop integrated campaigns. Developed core customer communication based on insight aligned with brand essence and future strategy.Developed activity calendar, liaised with creative, media, digital and BTL agencies to design on-ground activities, ensured consistency and effectiveness for the targeted segments. Monitored results and improvised plans to achieve the desired objective.Initiated and developed launch plans of Health & Fitness category for niche segments; developed targeted plans through digital marketing, mobility solution, and on-ground activation.Led CFTs to deliver innovative solutions to achieve brand ambition. Worked closely with Food Research Center, Sales, Supply-chain, IT, Finance and agencies to achieve KPI’s.Designed localized channel activity plans to drive business growth, designed CP to promote new product launches, supporting sales team in achieving GP and topline targets.Performed regular market visits, monitored and analyzed market trends, seasonality, competitor activity, consumer behavior and buying pattern to spot opportunities and capitalize on them in timely manner.Executed re-branding initiative as a part of brand repositioning. Managed budget, vendors, development of designs and materials to give customers extra-ordinary buying experience.Developed Qurbani campaign and achieved 38% growth in topline, reduced budget spends by 12% based on insights directly from customer and market research.Developed long-term digital marketing plan for optimal use of marketing budgets; developed e-com channel for seamless brand experience.Executed seasonal campaign across the retail touch-points, achieved double digit growth in seafood category.
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  • Al Shaheer Foods
    Senior Marketing Executive | Khaas Meat
    Al Shaheer Foods Jan 2014 - Dec 2015
    Based in head office, having a strong position in Marketing division with a core job of ensuring implementation of marketing plansKey Achievements:Conceived, planned and launched Khaas Meat (second tier brand of Al Shaheer Foods) in Karachi, Lahore and RawalpindiBrainchild various tactical campaigns in different phases to achieve 70% growth in volume salesDeveloped integrated advertisements for TV, Radio, Print, Out-of-Home, Activation, Digital and In-store, and ensured execution on respective mediums as per Media Plan; also initiated content integration on TV and RadioStudied behavior patterns to spot opportunities and initiated outlet specific tactical promotions to drive awareness and footfall
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  • Tpl Insurance
    Marketing Executive | Corp
    Tpl Insurance Sep 2012 - Dec 2013
    Karachi, Pakistan
    While reporting to Group Marketing Head, responsible for planning and execution of marketing campaigns for the whole group, ATL & BTL advertising, Branding and development of POS materialKey Achievements:Branded and managed events organized for key partners under Relationship MarketingDeveloped and managed whole group’s communications & POS material and ensured its presence in major urban centers of PakistanPlanned and executed digital presence of TPL Trakker and TPL Direct Insurance
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  • Faysal Bank
    Business Development Officer | Balance Transfer Facility
    Faysal Bank May 2012 - Aug 2012
    Karachi, Pakistan
    Generated business from the portfolio of existing consumers in the form of Running Finance spending (Balance Transfer Facility)Key Achievements:Convinced and made customers spend from their running finance limit and generated sales of 17 million PKR
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  • Ubl Omni (Branchless & E-Banking)
    Marketing Intern
    Ubl Omni (Branchless & E-Banking) Jun 2011 - Aug 2011
    Karachi, Pakistan
    Key Responsibilities:While reporting to Assistant Brand Manager, structured documentation, coordinated with Area Sales Managers and Contractors for Omni fascia visibility and taxes across PakistanMystery shopping on selected Omni shops ECIB and Data Check in Agents acquisition.
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Ali Asghar Bagasrawala Skills

Quick Learner Microsoft Office Good Communication Teamwork Analysis Customer Service Communication Fast Learner Marketing Sales Management Long Term Customer Relationships Public Relations Brand Management Development Of Promotional Materials Team Leadership Team Management Strategy Marketing Strategy Marketing Management Competitive Analysis Market Research Business Development Mis Project Planning Customer Satisfaction Finance Time Management Sales Management Marketing Research Crm Social Media Marketing Business Planning Marketing Communications Customer Insight Sales Operations Market Analysis Key Account Management Customer Retention Leadership Media Planning Direct Marketing Event Management Relationship Management Digital Marketing Brand Development Negotiation Online Advertising Product Marketing Integrated Marketing

Ali Asghar Bagasrawala Education Details

Frequently Asked Questions about Ali Asghar Bagasrawala

What company does Ali Asghar Bagasrawala work for?

Ali Asghar Bagasrawala works for Salaam Takaful Limited

What is Ali Asghar Bagasrawala's role at the current company?

Ali Asghar Bagasrawala's current role is Marketing x Technology - FMCG | Retail | Banking | Insurtech | Hospitality.

What is Ali Asghar Bagasrawala's email address?

Ali Asghar Bagasrawala's email address is al****@****ive.com

What schools did Ali Asghar Bagasrawala attend?

Ali Asghar Bagasrawala attended Mohammad Ali Jinnah University (Maju), Mohammad Ali Jinnah University (Maju), Sindh Muslim Government Arts & Commerce College, Trinity Private School.

What are some of Ali Asghar Bagasrawala's interests?

Ali Asghar Bagasrawala has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Ali Asghar Bagasrawala known for?

Ali Asghar Bagasrawala has skills like Quick Learner, Microsoft Office, Good Communication, Teamwork, Analysis, Customer Service, Communication, Fast Learner, Marketing, Sales, Management, Long Term Customer Relationships.

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