Ali Barlow Email & Phone Number

Greater New York City Area

• Led the external and internal communications strategy for American Express Travel to ensure a consistent narrative that catered to the evolving travel landscape and addressed our customers, colleagues and partners’.
• Developed integrated PR campaigns to elevate the American Express Travel brand and educate media, consumers and the industry on American Express Travel’s programs, benefits and services.
• Crafted external and internal narratives for American Express Travel using consumer sentiment research and proprietary booking data to develop tone-setting messaging.
• Established an executive thought leadership program to position the head of American Express Travel as an authority on travel, including messaging and speech development, speaker prep, social media management and.
• Secured high-visibility speaking engagements for executives including CES, G100, Skift Global Forum, Travel & Leisure’s Evolution of Travel and more.
• Oversaw a high-frequency internal communications strategy to empower, educate and motivate over 5,000 global corporate and frontline colleagues throughout the pandemic.

Greater New York City Area

• Provided strategic counsel and developed holistic communications programs to drive brand awareness for American Express Travel and Silvercar by Audi through account oversight, message development, media relations.
• Revamped the communications program for American Express Travel and developed a PR toolkit highlighting our communications goals and objectives as well as industry and consumer messaging frameworks to align with.
• Brought to life the enhanced Fine Hotels & Resorts benefits offered through American Express Travel by hosting a media and influencer event; ultimately surpassing campaign benchmarks with 40+ articles, 840 MM.
• Planned and executed press trips to Marrakech and London; highlighting the benefits of American Express Travel with lifestyle and travel media including AOL, People, Forbes, New York Times and Town & Country.
• Developed communications programs in collaboration with other business units to showcase how American Express backs Card Members at marquee events such as Wimbledon and the US Open.
• Spearheaded thought leadership programs for American Express Travel and Silvercar by Audi executives including media training, platform and message development, managing paid and editorial speaking opportunities and.

Greater New York City Area

• Provided account management to amplify the Visa and Ubisoft brands through campaign management, strategic partnerships, celebrity and influencer marketing, media relations, event planning, thought leadership, crisis.
• Developed and executed a cross-functional communications plan in collaboration with six Account Executives to amplify Visa’s global marketing campaign for the 2018 FIFA World Cup Russia™ featuring Zlatan Ibrahimović.
• Identified, established and maintained relationships with relevant influencers in the entertainment and lifestyle space to serve as brand ambassadors for Visa and Ubisoft to increase brand awareness amongst millennials.
• Identified and leveraged pop culture moments and brand partnerships to amplify the Ubisoft brand including securing the opportunity for Just Dance to sponsor Asahd Khaled’s birthday party.
• Planned and executed celebrity partnerships and events to promote the annual launch of Just Dance with DJ Khaled, Vanessa Hudgens, Bebe Rexha, Aly Raisman, Simone Biles and Teyana Taylor and secured top tier coverage.
• Coordinated talent and media relations for Ubisoft’s For Honor live stream event with Alfie Allen, Lauren Cohan and Jason Momoa and secured coverage with top tier consumer outlets such as Buzzfeed, The Insider and.

Greater New York City Area

• Provided overall account support, including client and media relations, executive thought leadership, development of press materials and key messaging for clients such as BMW, Vonage and Wilmington Trust to ensure.
• Coordinated and executed a research-driven campaign for BMW to engage the millennial audience at the awareness stage of the buyer journey to more effectively influence their purchasing habits.
• Worked with prominent pop culture and lifestyle influencers with a target audience of 20 to 35 year olds to create personalized content for their blogs and social media channels highlighting how BMW aligns with their.
• Developed strategic PR plans to reposition Vonage from a residential phone company to a leader in the B2B communications space leveraging relationships with media such as Bloomberg, CNN Money and Network World.
• Enhanced the visibility of Vonage’s CEO with key stakeholders, industry influencers and potential clients through targeted media outreach and secured broadcast interviews with Bloomberg TV, CNBC and Fox Business.
• Managed Peppercomm’s digital presence and increased the agency’s social media followers by 114% on Instagram, 63% on Facebook, 39% on Twitter.

Greater New York City Area

• Handled many of the day-to-day deliverables for accounts including client communication, content creation and project and account management.
• Produced and edited high-quality written materials, including press releases, pitch letters, background materials, planning documents, and executive communications.
• Identified, pitched and followed-up with traditional and online media opportunities that mapped back to clients such as a prominent wealth management firm’s business goals; ultimately securing coverage in publications.
• Managed social media strategy for technology and highly-regulated financial services companies to effectively drive brand awareness, engagement, and traffic to social media platforms.
• Increased Peppercomm’s social media followers by 63% on Facebook, 39% on Twitter and 114% on Instagram within two years.
• Planned and implemented Twitter chat to drive awareness of a mobile messaging app resulting in over 9,900 mentions of the designated hashtag and over 31 million impressions.

Greater New York City Area

• Assisted with day-to-day account deliverables such as call agendas and recaps, media lists, and daily/monthly coverage reports.
• Created analytics reports for clients tracking key metrics such as impressions, unique visitors, total reach and site traffic using Meltwater, Talkwalker, and Google Analytics.
• Drafted pitches, conducted targeted outreach and followed up with national, consumer, technology, broadcast, B2B and trade publications.
• Researched reporters, producers and publications and developed media lists and editorial calendars using Gorkana in order to identify media opportunities.

New York, New York

• Assisted Global PR with a reputation building strategy for the company.
• Provided product requests to the media and managed inventory.
• Monitored print and digital media for placements to scan and update in “media to date” chart.
• Analyzed media impressions to track product placements and determine advertisement value.
• Wrote product fact sheets and pitches and developed/designed creative deliveries to launch new products to beauty media.
• Determined the return on investment for a product launch event to bloggers.

Bachelor Of Arts (Ba), Strategic Communications

Activities and Societies: PRSSA, Sigma Sigma Sigma

Education record