An accomplished and results-driven Managing Director with 20+ years of experience at integrating strategy, talent development and client management to deliver outstanding stakeholder value in Media, Advertising & Marketing across the MENA region. Demonstrated success in driving business transformations, growth & profitability, deploying digital solutions and global client acquisitions. Skilled at building and leading high-performance teams with proven expertise in nurturing collaborative cross-functional partnerships. A solutions-focused business partner with superior negotiation skills, regional fluency and insight. 𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦• Strategized and delivered the successful relaunch and business expansion of MPJ, generating significant YoY net profit increase – built long-term strategy, rebranded the company, defined corporate USP, digitized operations and introduced new services to reposition the company as a 360-degree solutions provider• Stewarded a holistic business transformation of Zenith Media (Publicis Groupe) Cairo & Kuwait offices– restructured and streamlined operations to build a high-performing agency. Instrumental in setting up the Kuwait office operations• Accelerated billings in 5 years at Zenith Media Egypt securing industry recognition – won 2nd Best MENA agency at Lynx MENA Awards 2019• Headed talent development initiatives to deliver best-in-class people capabilities - recruited, invested in and rewarded the workforce, evaluated performance and organized Group training programs in collaboration with Publicis Talent • Consistently won new client business and retained strategic accounts for Zenith Media – pitched in a competitive environment to secure business from global MNCs and large corporates e.g., Telecom Egypt, Electrolux, NBK, L’Oréal• Won back and grew business from Nestlé, Reckitt Benckiser, Dabur and RedBull• Led the successful Bel Groupe Global pitch in 2010 (MENA segment) for Zenith Media – retained and secured the business for the Group by leveraging well-established client rapport • Delivered award-winning campaigns for Nestlé and Bel Group – showcased successful campaigns as case studies