Ali Smith Email and Phone Number
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You know what's so spectacular about marketing? I mean, other than being a career that allows me to get artsy and creative one minute and nerd out with a deep dive into data the next? It has allowed me to be a part of so many different industries and work with companies with myriad missions. I have been the "one" in zero-to-one scenarios, I have worked with teams of two and teams of twenty. I've managed marketing teams and an agency, and managed to thrive in a fast-growing startup environment. Each experience has taught me something unique and valuable and has made me the ✨ well-rounded, multiple-hat-wearing, cat-herding, data-loving, word nerd, and demand generation guru ✨ I am today.Now I'm on a mission to find my next opportunity - a role I can call "home." Know the place? Let's connect!A few highlights:🎯Conducted market research to identify new ICPs, redine the sales funnel, and develop a life-cycle based demand generation campaigns to meet 10x lead and revenue goals💰Improved LinkedIn paid campaign conversion rates by more than 500%, decreased CPL by nearly 100% in one year📧 Increased email engagement by 246% by implementing marketing automation and nurture campaigns🔍Achived 60% increase in organic traffic and 88% higher email engagement rate in one year through SEO/SEM efforts🧭 Developed three distinct brands, messaging platforms, persona sets, and lead generation and qualification programs in four year as a result of aggressive M&A activity📖 Wrote a full-length fiction novel (and built a website, online presence, Amazon storefront, and marketing campaign to promote it)👨🏼👩🏼👧👧 Made two amazing people that introduce me to new wonders every single day with my loving and incredibly patient husband ✨Specialties: Digital demand gen strategy, lifecycle marketing, content marketing, email marketing strategies, and marketing automation (and I've surrounded myself with total geniuses at SEO, PPC, web design, graphic design, video design, and social media so if I can't answer your question, they can.)
Revco Solutions
View- Website:
- revcosolutions.com
- Employees:
- 278
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Senior Director Of MarketingRevco SolutionsWilmington, Nc, Us
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Marketing And Lead Generation ConsultantWordsmith Digital Marketing Apr 2013 - Present🧭 I am your guide to the weird, wild world of marketing. 🗺️I help small business owners create and scale digital marketing campaigns to share their particular brand of genius with the world. It is possible to get results without retaining a team of experts, subscribing to expensive SaaS platforms, or allocating a massive budget to campaigns and concepts you don't understand. And when (or, if!) you're ready to expand your reach with the help of an agency or an internal team, you'll know all the right questions to ask and be ready to advocate for your business.In addition to consulting, I offer digital contract services including campaign audits and analytics, CRM implementation and campaigns, digital ad management, market research, copywriting services, and more.2024 Projects: 📈 Assisted with the implementation of HubSpot and development of campaign performance reporting, managed paid LinkedIn campaigns, and consulted on lead generation efforts on behalf of Zorro🎨 Conducted market research and a brand identity audit to aid in rebranding efforts for Revco Solutions Start exploring today at WordSmithDigitalMarketing.com or shoot me an email at ali@wordsmithdigitalmarketing.com.
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Director Of Digital MarketingCentivo Jun 2022 - Jun 2024Buffalo, New York, UsCentivo is a new type of health plan anchored around leading providers of value-based care, aiming to save self-funded employers 21-33% or more compared to traditional insurance carriers, with a product that is easy to use for employers and employees. During my time at Centivo, I was primarily responsible for developing and executing the company's digital demand generation strategy. However, I also worked closely and cross-functionally with leaders from content, field, sales, member acquisition, and product to influence the entire funnel - from establishing brand awareness in new and existing markets to improving the quality of leads generated, and ultimately influencing bottom-line revenue.In two years I assisted with rebranding, establishing new target ICPs, redefining the growth funnel, optimizing the HubSpot CRM, and developing in-depth dashboards and reporting while also managing and executing the brand's paid advertising, content, email, and social media strategies. -
Chief Operating OfficerThe Department Of Marketing Jan 2021 - Jun 2022Raleigh, North Carolina, UsThe DofM is an award-winning, full-service growth agency in downtown Raleigh, North Carolina. As the agency's COO and content strategist, I worked closely with the DofM team and clients to develop personalized strategies that enabled us all to grow together. I was responsible for managing the company's day-to-day operations and was a digital and content marketing strategist for the agency and a number of its valued partners and clients. -
Marketing DirectorDwc - The 401(K) Experts Jun 2018 - Jan 2021St. Paul, Mn, UsAs the Marketing Director for DWC my goal was to expand the brand's presence in the industry through the creation of a sustainable and scalable marketing program that includes both digital efforts as well as events and other educational programs to maintain strong, personal client relationships. In the role, I was responsible for the development, execution, and optimization of all online and in-person marketing campaigns as well as management of our HubSpot database, vendor partners, and brand identity. -
Marketing ManagerMeduit | Driving Revenue Cycle Performance Jan 2018 - May 2018Charlotte, Nc, UsMeduit was established by the partnership of two industry-leading RCM organizations: Receivables Management Partners (RMP) and Med A/Rx. As the Digital Marketing Manager for RMP, I had the opportunity to build the Meduit brand from the ground up. During Meduit's first year I developed the company's brand standards, created a marketing strategy, and implemented a comprehensive marketing platform and analytics platform - including the implementation of HubSpot - to help the new organization reach the ideal audience and fill the pipeline for its sales team. Moving forward I was responsible for developing and executing all company marketing efforts including sole responsibility for the company's content creation and marketing strategy, digital marketing, and online live events. -
Digital Marketing ManagerReceivables Management Partners Jan 2016 - Jan 2018I started my career with AR Logix in 2012, and the company was acquired in 2016 by Receivables Management Partners (RMP), at which point I became responsible for the marketing programs for both companies.As the Digital Marketing Manager I was responsible for lead generation, optimizing and executing our digital marketing strategy, maintaining a full content creation schedule, and managing the company’s public relations and brand image. I created all educational and promotional content for both brands, including the RMP Insights and AR Logix Updates blogs and resource libraries, social media, email, and webinar campaigns. Additionally, I attend and help to organize in-person events and association conferences in a reporting and public relations/sales capacity. Finally I worked closely with web design professionals to search engine optimize our site, and apply those same principals to the entirety of our content. As a result of the AR Logix acquisition, I was tasked with scaling my efforts to the larger company as a whole, and it was an exciting challenge to build a marketing program from the ground up. It prepared me for what was to come with the foundation of Meduit, and the creation of a national brand from the ground up.
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Web ReporterWfmz-Tv Feb 2014 - Aug 2016Allentown, Pennsylvania, UsI reported on local municipal meetings throughout the county for the Berks Regional News section of WFMZ.com. -
Marketing & Public Relations CoordinatorAr Logix, Inc. | Medical Revenue Cycle Management Solutions Mar 2015 - Jan 2016After starting work at AR Logix as the Marketing Assistant I was quickly promoted to Marketing & Public Relations Coordinator. In this role I was responsible for planning, organizing and implementing all marketing and public relations campaigns - including primarily digital and live event marketing campaigns - as well as building and managing the company's marketing CRM and automation software (including Pardot and HubSpot.)
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Marketing AssistantAr Logix, Inc. | Medical Revenue Cycle Management Solutions Apr 2014 - Mar 2015I started my career at AR Logix (to become RMP, then Meduit) as the Marketing Assistant. I worked directly with the company's Sales & Marketing Manager to assist with marketing efforts including digital, mail and live event campaigns.
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Marketing CoordinatorReading Reading Books, Llc Jul 2013 - Feb 2014Reading, Pennsylvania, UsAs Marketing Coordinator I was responsible for developing and executing the marketing initiatives for an independent children's book publishing company. My responsibilities included managing a CRM to develop and convert leads, maintaining the company web site and social media profiles, creating direct mailing lists, and creating weekly email blasts to existing customers. I also regularly prepared for and attend conferences nationwide as a representative of the company to promote and sell books. -
Freelance CorrespondentReading Eagle Company Apr 2013 - Jul 2013Reading, Pennsylvania, UsI provided coverage for local municipal meetings for the print and online Around Town section of the daily paper. Links to my articles can be found at EditorAli.com. -
Copy EditorThe Pitt News Sep 2007 - Apr 2009Pittsburgh, Pa, UsEdited articles for spelling, grammar, sentence structure and libel for the daily student newspaper at the University of Pittsburgh -
Marketing InternTcr & Associates May 2008 - Aug 2008
Ali Smith Skills
Ali Smith Education Details
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University Of PittsburghGeneral And Psychology -
Lehigh Carbon Community CollegeParalegal Studies
Frequently Asked Questions about Ali Smith
What company does Ali Smith work for?
Ali Smith works for Revco Solutions
What is Ali Smith's role at the current company?
Ali Smith's current role is Senior Director of Marketing.
What is Ali Smith's email address?
Ali Smith's email address is ab****@****gix.com
What is Ali Smith's direct phone number?
Ali Smith's direct phone number is 161059*****
What schools did Ali Smith attend?
Ali Smith attended University Of Pittsburgh, Lehigh Carbon Community College.
What are some of Ali Smith's interests?
Ali Smith has interest in Hiking And Backpacking, Camping, Including Kayaking And Canoeing.
What skills is Ali Smith known for?
Ali Smith has skills like Blogging, Social Media, Facebook, Editing, Social Networking, Marketing, Social Media Marketing, Copy Editing, Publishing, Customer Service, Creative Writing, Microsoft Office.
Who are Ali Smith's colleagues?
Ali Smith's colleagues are Karla Brown, Kim Brown, Cheryl Campagnola, Paul Woodman, Breanna Coleman, Michael Swanberg, Ayiana Woodman.
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