Alison Bellach

Alison Bellach Email and Phone Number

VP of Engineering @ GoodLeap
Alison Bellach's Location
Redwood City, California, United States, United States
Alison Bellach's Contact Details

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About Alison Bellach

NOTE: I do not accept connection requests from people I have not worked with and/or met in some capacity.I am an impassioned engineering leader who excels at building high-performance, high morale teams with low attrition and high engagement. I motivate my developers to execute against complex problems and deliver ahead of schedule without sacrificing quality. My management style prioritizes cross functional teamwork, individual career development, and ensuring that all team members understand the link between their work and organizational strategy.I strive to be a data-driven force for positive change with a focus on business/revenue impact. Key to this is collaborative process improvement, so that every stakeholder feels involved and invested. I believe in forthright communication and transparency within management, as well as between management and ICs, and am trusted both within and outside my team.Full-stack engineer: I have over 16 years prior engineering experience designing and building web and server-side applications across multiple languages and platforms.

Alison Bellach's Current Company Details
GoodLeap

Goodleap

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VP of Engineering
Alison Bellach Work Experience Details
  • Goodleap
    Vp Of Engineering
    Goodleap Nov 2022 - Present
    Roseville, Ca, Us
  • Iron Ox
    Head Of Software Engineering
    Iron Ox Dec 2021 - Nov 2022
    San Carlos, Ca, Us
    I led the front-end and back-end engineering, computer vision, and devops teams, working in collaboration with the product, data science, robotics, hardware, plant science, and farm operations teams to build and evolve Iron Ox’s data-driven robotics farming system.
  • Yahoo
    Director Of Engineering
    Yahoo Oct 2018 - Dec 2021
    Sunnyvale, Ca, Us
    [Yahoo was purchased by Verizon and merged with AOL and Verizon Digital Media Services to become Oath in June, 2017; in January, 2019 Oath was rebranded to Verizon Media; in September, 2021 Verizon Media was sold to Apollo and became Yahoo again. Follow all that?]I managed the API component teams serving Verizon Media's DSP. I also led engineering for the DSP's ATV offerings, including (but not limited to) CTV and HHA.I served as one of the two global chairs of Verizon Media's women-focused employee resource group, Women's Inclusion Network (WIN), with 30 chapters across the world, through mid-2019.
  • Oath
    Senior Engineering Manager
    Oath Jun 2017 - Oct 2018
    New York, New York, Us
    [Yahoo was purchased by Verizon and merged with AOL and Verizon Digital Media Services to become Oath in June, 2017.]I managed a team focused on rendering and mediation of native, display, video ads for Yahoo owned-and-operated properties. Our five products include video and display mediation, video and display rendering and security, and native mobile video SDKs.
  • Yahoo
    Senior Engineering Manager
    Yahoo Sep 2016 - Jun 2017
    Sunnyvale, Ca, Us
    [Yahoo was purchased by Verizon and merged with AOL and Verizon Digital Media Services to become Oath in June, 2017.]I managed two different engineering teams, across the Premium and Exchange orgs (supply-side):* The Premium Video/Display team is focused on monetizing Yahoo's owned and operated content, in web and mobile, through the use of the BrightRoll advertising platform. We have projects that run the gamut across multiple stacks, including handling security on the front-end, doing real time video decoding on mobile, video ad network bidding and targeting, managing ad feedback from users. * The Exchange Multi-Format Console team owns a web application used by both buyers (advertisers) and sellers (publishers) of programmatic inventory to utilize the BrightRoll Exchange, a multi-format supply-side platform.I was also the president of Yahoo's Women in Tech (WIT) employee resource group (WIT) and worked to publicize workforce diversity data across the org, as well as diversify Yahoo's technical conference (Tech Pulse).
  • Comprehend Systems
    Engineering Manager
    Comprehend Systems Jan 2016 - Sep 2016
    I brought management experience to a fledgling engineering organization, to keep engineering productive and focused on feature implementation.• Led the application team responsible for defining and executing the primary product offering for the 2.0 platform, CQS (Clinical Quality System). This included working directly with the product team to define the features, organizing cross­-functional meetings to align business experts and unblock execution, and working with the team through an extensive crunch period to present at three different key events: SCOPE, DIA, and a high­ pressure demo (that ended up netting a partnership).• Worked with the executive team through a RIF that led to reducing the engineering team in half; managed application team through release deliverables with negligible loss to the timeline. Also supported resulting hiring efforts and streamlined hiring process.
  • Yahoo
    Engineering Manager
    Yahoo Jan 2015 - Jan 2016
    Sunnyvale, Ca, Us
    [BrightRoll was acquired by Yahoo]
  • Brightroll
    Engineering Manager
    Brightroll May 2014 - Jan 2016
    San Francisco, Ca, Us
    I grew a team that is relied on to deliver on high-value projects via complex features. We work with multiple disciplines across the company to secure ATD and brand contracts -- essentially creating applications for video ads buyers of all sizes. I am depended on to bring passion & engagement, and to question the status quo in order to keep processes from stagnating. • Unlocked $100+mm in revenue YoY: managed & resourced projects for DSP-focused team of 14 members, delivering on multiple fire drills ($1mm) and large strategic projects ($20mm+) ahead of schedule. (Including: domain targeting product, worth $20mm – which had previously been stalled for over 2 years – delivered in 2.5 quarters; supported & unblocked dynamic bid floor project, spawned from hackathon, which led to a defensive publication.)• Led integration efforts post-Yahoo!-acquisition: spearheaded org-level fireside chats with VP of Eng to mitigate IC dissatisfaction, re-defined hiring practices within greater Yahoo!, and championed continuation of BrightRoll’s cultural events (including BrightRoll quarterly hackathon). With senior engineering management, was member of focused team that created a plan for the future of the BrightRoll tech stack & product.• Accelerated resourcing to fund high-priority projects: grew team from 4 to 11 direct reports in 7 months, via external hiring; 10 local & one remote, team went on to accomplish delivery as outlined above.• Maintained & prioritized live-site health: triaged and resourced production issues across engineering org with Product Support team via weekly triage meeting.• Provided cross-organizational transparency for engineering: re-imagined & led company-wide engineering demos, where engineers underscored business context around their work in a bi-weekly company all-hands.• Increased external BrightRoll engineering visibility: Through partnership with Bitovi, authored CanJS white-paper, CanJS blog post, and organized meetups at BrightRoll & Yahoo!.
  • Wize Commerce (Formerly Nextag)
    Senior Software Engineer / Team Lead (Engineering Manager)
    Wize Commerce (Formerly Nextag) Aug 2011 - May 2014
    San Mateo, California, Us
    Wize Commerce is an e-commerce business providing a variety of services aimed at maximizing revenue and increasing traffic for its customers. I led the team responsible for Nextag’s integration with Guenstiger (German comparative shopping site), as well as the implementation of the second-generation product (PriceMachine). I was also the point engineer for multiple strategic projects (below) used to incrementally increase revenue and product exposure.• Led cross-discipline engineering team of four local & two remote engineers; coordinated sprints, led scrums and retrospectives, directed/coordinated inter-team development; managed expectations of PMO and worked on project planning with product team.• Conducted 1-on-1s and performance reviews, mentored engineers and worked with individuals on professional goals.• Architected and directed implementation of Guenstiger/Preis Suchmaschine site integrations into existing Nextag infrastructure; also performed role as key engineering resource.• Led team and contributed as engineer for PriceMachine 2.0 revamp, an extremely aggressive implementation of second-generation product.Senior Software Engineer, Scrum Master August, 2011 to April, 2013• Lead engineer on Silhouette product: implemented product, defined development processes, and trained remote team in creation of new sites. Received Innovator Award, Q2 2012.• Senior engineer on syndication team: led implementation of cobrands, worked directly with partners on API, implemented site-wide integration with Performance Horizons.• Senior engineer on international team: implemented Yahoo search results pre-load and European cookie law compliance.Technologies used: Java, SQL, JSP, XML, XSL, Javascript/AJAX, Hadoop
  • Microsoft
    Software Development Engineer Ii
    Microsoft Jul 2010 - Aug 2011
    Redmond, Washington, Us
    Microsoft acquired Danger in 2008, but I continued to work on the Danger product until mid-2010, and have broken up the sections accordingly.SDEII, Speech@Microsoft/TellMe (Windows Phone 7) November, 2010 to August, 2011• Imlemented TTS and speech recognition functionality for WP7 (primarily client-side).SDEII, Windows Phone Application Studio (WPAS) July, 2010 to November, 2010• Designed and implemented the Facebook IM client on WP7 (not released), as well as BabyZoo (side-project showcasing WP7 functionality).Technologies used: C++, C#, WP7 development tools
  • Danger, Inc
    Senior Software Engineer
    Danger, Inc Dec 2006 - Jul 2010
    Us
    Senior Engineer, Service Engineering (Applications) January, 2008 to July, 2010• Customer Care (dev lead): designed and implemented three-tier architecture using C# and WCF while working with other teams to surface service information to customer care agents. Managed remote development team task assignment, mentored junior engineers, responsible for all code reviews and bug assignment.• IM: implemented the service-side for image transfer over instant messaging for the latest release; worked extensively with two of AOL’s teams to help them to write and debug their own remote systems. Also provided triage for all service releases related to IM.Senior Engineer, OA&M December, 2006 to January, 2008OA&M (Operations, Administration, and Maintenance) included service-wide reporting on device usage as well as new platform applications.• Learned (independently) device-side engineering practices in order to create a new, faster reporting mechanism to separate reporting needs from service releases.• Created Java framework to port Perl-based reporting environment into Java. Created and optimized application used by CEO to obtain real-time information about sales; also created application used to debug radio and OS issues.Technologies used: C#, WCF, ASP.net, Java, Perl, SQL, JSP
  • Nameprotect
    Senior Software Engineer, Ui Team Lead
    Nameprotect Feb 2005 - Dec 2006
    Us
    NameProtect is a trademark research firm used by intellectual property professionals to investigate trademarks from conception (before registration) throughout the life of a brand (via monitoring mark usage off- and online).I led the team responsible for creating the flagship application presented by NameProtect at INTA. I was also responsible for strategic projects which were key differentiators in market.• Spearheaded front-end application re-write and merge, by designing and implementing a three-tier architecture, Hibernate and Struts, for presentation at the International Trademark Association [INTA] conference. Lead UI team execution of said project.• Interpreted and implemented CEO’s dream of on-the-fly TM searching, creating "Smart Query" with AJAX, crucial to partner presentation.• Integrated third-party sources into front-end application: was technical contact for contracts with companies including AvantIQ (international trademark data providers based in Luxembourg) and Lexis/Nexis; implemented web services for each and integrated said sources.Technologies used: Java, J2EE, XMLC, XML, XSL, JAXB, SQL, Servlets, Struts, Hibernate, SOAP, Axis, MINA, AJAX, Flex
  • Smart Solutions, Inc.
    Contractor
    Smart Solutions, Inc. Sep 2004 - Feb 2005
    Kraft Foods North America, Transportation Systems• Lead engineer on web application for forecasting project, which helped to cut carrier costs by accurately forecasting shipment needs and included a user-friendly tool, allowing Kraft employees to compare forecasted and actual carrier usage. Technologies used: Java, J2EE, JSP/Servlets, Struts/Beans, SQL, Javascript, Crystal Reports
  • Wea Trust
    Programmer/Analyst Ii / Acting Senior
    Wea Trust Apr 2002 - Sep 2004
    Madison, Wi, Us
    WEA Trust is a not-for-profit organization created in 1970 by the Wisconsin Education Association Council (WEAC). The company provides insurance and financial services to Wisconsin public school employees and their families.• Redesigned the company's existing EDI architecture while implementing the necessary messaging system for HIPAA compliance. • As part of fledgling Java team, introduced and advised on best practices (documentation, SCM, code review, QA, defect tracking).• Participated in designing second generation architecture using the Zachman framework.Technologies used: Java, J2EE, XML, XSL, SQL, Hibernate, Struts/Beans
  • Grand Central Networks
    Technologist
    Grand Central Networks Feb 2001 - Dec 2001
    Grand Central‘s goal was to create a business integration product that would not incur the large cost overhead associated with other comparable solutions while leveraging the platform-unspecific nature of the Internet and Web services.• Lead engineer for registration, user management, reporting, trouble ticketing, and forum areas of the network application and administration tool.• Co-lead engineer for business logic development when moving network application from Dynamo to Tomcat (JSP); contributing engineer for session management development.• Researched and oversaw the development of customized JSP tag libraries; trained the team in development, installation, and use of tag libraries.Technologies used: Java, JSP, XML, SQL
  • Nbc Internet (Nbci) / Snap.Com
    Software Engineer
    Nbc Internet (Nbci) / Snap.Com Jan 2000 - Feb 2001
    NBC Internet was created in Fall 2000 as a conglomeration of many Internet properties, including Xoom.com (a community portal) and Snap.com (search engine and portal, like Yahoo!). • Lead engineer for all registration-related projects, including re-architecting site-wide registration between all NBCi properties for site re-launch (Fall 2000). Technical contact for all partners who added external partner applications to site.• Executed many self-motivated projects, including fixing partner-related registration bugs and optimizing site components using Refract; also created Javascript/NSAPI module combo used to track member drop-off on registration page.Technologies used: TCL/TK, Javascript, C, SQL

Alison Bellach Skills

Software Development Agile Methodologies Scrum Java Web Applications Perl Xml Distributed Systems Web Services Rest Awesomeness Mobile Applications Sql Linux C++ Morale Software Engineering Web Development Unix Ruby On Rails Oop Problem Solving Apache Git Open Source Jsp Subversion Test Driven Development Json Android Hibernate C# Software Design Architecture Object Oriented Design Cvs Xsl Xslt

Alison Bellach Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Engineering Leadership Professional Program (Elpp)
  • Uc Santa Barbara
    Uc Santa Barbara
    Computer Science
  • Uc Santa Barbara
    Uc Santa Barbara
    Religious Studies

Frequently Asked Questions about Alison Bellach

What company does Alison Bellach work for?

Alison Bellach works for Goodleap

What is Alison Bellach's role at the current company?

Alison Bellach's current role is VP of Engineering.

What is Alison Bellach's email address?

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What schools did Alison Bellach attend?

Alison Bellach attended University Of California, Berkeley, Uc Santa Barbara, Uc Santa Barbara.

What skills is Alison Bellach known for?

Alison Bellach has skills like Software Development, Agile Methodologies, Scrum, Java, Web Applications, Perl, Xml, Distributed Systems, Web Services, Rest, Awesomeness, Mobile Applications.

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