Alison Bellach Email & Phone Number

Roseville, CA, US

San Carlos, CA, US

I led the front-end and back-end engineering, computer vision, and devops teams, working in collaboration with the product, data science, robotics, hardware, plant science, and farm operations teams to build and evolve Iron Ox’s data-driven robotics farming system.

Sunnyvale, CA, US

[Yahoo was purchased by Verizon and merged with AOL and Verizon Digital Media Services to become Oath in June, 2017; in January, 2019 Oath was rebranded to Verizon Media; in September, 2021 Verizon Media was sold to Apollo and became Yahoo again. Follow all that?]I managed the API component teams serving Verizon Media's DSP. I also led engineering for the.

New York, New York, US

[Yahoo was purchased by Verizon and merged with AOL and Verizon Digital Media Services to become Oath in June, 2017.]I managed a team focused on rendering and mediation of native, display, video ads for Yahoo owned-and-operated properties. Our five products include video and display mediation, video and display rendering and security, and native mobile.

Sunnyvale, CA, US

[Yahoo was purchased by Verizon and merged with AOL and Verizon Digital Media Services to become Oath in June, 2017.]I managed two different engineering teams, across the Premium and Exchange orgs (supply-side):* The Premium Video/Display team is focused on monetizing Yahoo's owned and operated content, in web and mobile, through the use of the BrightRoll.

• I brought management experience to a fledgling engineering organization, to keep engineering productive and focused on feature implementation.
• Led the application team responsible for defining and executing the primary product offering for the 2.0 platform, CQS (Clinical Quality System). This included working directly with the product team to define the.
• Worked with the executive team through a RIF that led to reducing the engineering team in half; managed application team through release deliverables with negligible loss to the timeline. Also supported resulting.

Sunnyvale, CA, US

[BrightRoll was acquired by Yahoo]

San Francisco, CA, US

• I grew a team that is relied on to deliver on high-value projects via complex features. We work with multiple disciplines across the company to secure ATD and brand contracts -- essentially creating applications for.
• Unlocked $100+mm in revenue YoY: managed & resourced projects for DSP-focused team of 14 members, delivering on multiple fire drills ($1mm) and large strategic projects ($20mm+) ahead of schedule. (Including: domain.
• Led integration efforts post-Yahoo!-acquisition: spearheaded org-level fireside chats with VP of Eng to mitigate IC dissatisfaction, re-defined hiring practices within greater Yahoo!, and championed continuation of.
• Accelerated resourcing to fund high-priority projects: grew team from 4 to 11 direct reports in 7 months, via external hiring; 10 local & one remote, team went on to accomplish delivery as outlined above.
• Maintained & prioritized live-site health: triaged and resourced production issues across engineering org with Product Support team via weekly triage meeting.
• Provided cross-organizational transparency for engineering: re-imagined & led company-wide engineering demos, where engineers underscored business context around their work in a bi-weekly company all-hands.

San Mateo, California, US

• Wize Commerce is an e-commerce business providing a variety of services aimed at maximizing revenue and increasing traffic for its customers. I led the team responsible for Nextag’s integration with Guenstiger (German.
• Led cross-discipline engineering team of four local & two remote engineers; coordinated sprints, led scrums and retrospectives, directed/coordinated inter-team development; managed expectations of PMO and worked on.
• Conducted 1-on-1s and performance reviews, mentored engineers and worked with individuals on professional goals.
• Architected and directed implementation of Guenstiger/Preis Suchmaschine site integrations into existing Nextag infrastructure; also performed role as key engineering resource.
• Led team and contributed as engineer for PriceMachine 2.0 revamp, an extremely aggressive implementation of second-generation product.Senior Software Engineer, Scrum Master August, 2011 to April, 2013
• Lead engineer on Silhouette product: implemented product, defined development processes, and trained remote team in creation of new sites. Received Innovator Award, Q2 2012.

Redmond, Washington, US

• Microsoft acquired Danger in 2008, but I continued to work on the Danger product until mid-2010, and have broken up the sections accordingly.SDEII, Speech@Microsoft/TellMe (Windows Phone 7) November, 2010 to August, 2011
• Imlemented TTS and speech recognition functionality for WP7 (primarily client-side).SDEII, Windows Phone Application Studio (WPAS) July, 2010 to November, 2010
• Designed and implemented the Facebook IM client on WP7 (not released), as well as BabyZoo (side-project showcasing WP7 functionality).Technologies used: C++, C#, WP7 development tools

US

• Senior Engineer, Service Engineering (Applications) January, 2008 to July, 2010
• Customer Care (dev lead): designed and implemented three-tier architecture using C# and WCF while working with other teams to surface service information to customer care agents. Managed remote development team task.
• IM: implemented the service-side for image transfer over instant messaging for the latest release; worked extensively with two of AOL’s teams to help them to write and debug their own remote systems. Also provided.
• Learned (independently) device-side engineering practices in order to create a new, faster reporting mechanism to separate reporting needs from service releases.
• Created Java framework to port Perl-based reporting environment into Java. Created and optimized application used by CEO to obtain real-time information about sales; also created application used to debug radio and OS.

US

• NameProtect is a trademark research firm used by intellectual property professionals to investigate trademarks from conception (before registration) throughout the life of a brand (via monitoring mark usage off- and.
• Spearheaded front-end application re-write and merge, by designing and implementing a three-tier architecture, Hibernate and Struts, for presentation at the International Trademark Association [INTA] conference. Lead.
• Interpreted and implemented CEO’s dream of on-the-fly TM searching, creating "Smart Query" with AJAX, crucial to partner presentation.
• Integrated third-party sources into front-end application: was technical contact for contracts with companies including AvantIQ (international trademark data providers based in Luxembourg) and Lexis/Nexis; implemented.

• Kraft Foods North America, Transportation Systems
• Lead engineer on web application for forecasting project, which helped to cut carrier costs by accurately forecasting shipment needs and included a user-friendly tool, allowing Kraft employees to compare forecasted and.

Madison, WI, US

• WEA Trust is a not-for-profit organization created in 1970 by the Wisconsin Education Association Council (WEAC). The company provides insurance and financial services to Wisconsin public school employees and their.
• Redesigned the company's existing EDI architecture while implementing the necessary messaging system for HIPAA compliance.
• As part of fledgling Java team, introduced and advised on best practices (documentation, SCM, code review, QA, defect tracking).
• Participated in designing second generation architecture using the Zachman framework.Technologies used: Java, J2EE, XML, XSL, SQL, Hibernate, Struts/Beans

• Grand Central‘s goal was to create a business integration product that would not incur the large cost overhead associated with other comparable solutions while leveraging the platform-unspecific nature of the Internet.
• Lead engineer for registration, user management, reporting, trouble ticketing, and forum areas of the network application and administration tool.
• Co-lead engineer for business logic development when moving network application from Dynamo to Tomcat (JSP); contributing engineer for session management development.
• Researched and oversaw the development of customized JSP tag libraries; trained the team in development, installation, and use of tag libraries.Technologies used: Java, JSP, XML, SQL

• NBC Internet was created in Fall 2000 as a conglomeration of many Internet properties, including Xoom.com (a community portal) and Snap.com (search engine and portal, like Yahoo!).
• Lead engineer for all registration-related projects, including re-architecting site-wide registration between all NBCi properties for site re-launch (Fall 2000). Technical contact for all partners who added external.
• Executed many self-motivated projects, including fixing partner-related registration bugs and optimizing site components using Refract; also created Javascript/NSAPI module combo used to track member drop-off on.

Engineering Leadership Professional Program (Elpp)

Bs, Computer Science

Ba, Religious Studies