Led design strategies for an innovative wellness app, addressing dynamic platform requirements. Facilitated seamless collaboration with cross-functional partners and provided leadership in the comprehensive product design process.Provide strategic direction and leadership in product design, aligning with business goals.Collaborate with product managers and stakeholders to define and refine product strategy and vision.Work with cross-functional teams to ensure cohesive user experience and product consistency.Conduct design reviews, present solutions, and incorporate feedback into the iterative design process.Design intuitive, responsive interfaces for mobile and web applications, adhering to best practices.Develop and manage design systems for streamlined workflows and design integrity.Adapt to Agile methodologies, participating in sprint planning, backlog grooming, and retrospectives.Facilitate communication between design and development teams for a smooth development process.

Led a team of UX designers, providing guidance and direction to ensure that design goals were met and projects were completed on time and within budget.Conducted user research and created user personas, user journeys, and wireframes that informed the design process and ensured that the final product met user needs.Collaborated with product managers, developers, and other stakeholders to ensure that design goals aligned with business objectives.Established design standards and guidelines that ensured consistency across all touchpoints.Stayed up-to-date with emerging trends and technologies in UX design, and implemented those trends in design projects.

Led a team of designers in creating and implementing design strategies for various projects, including branding, marketing collateral, and digital assets. Developed and maintained brand identity guidelines, ensuring consistency across all design materials. Collaborated with cross-functional teams, including marketing, product development, and UX/UI, to align design solutions with business objectives. Conducted thorough research to understand target audience and user needs, resulting in user-centered design solutions. Created visually appealing and impactful designs for print and digital mediums, meeting client requirements and surpassing expectations. Mentored junior designers, providing guidance and feedback to foster their professional growth.

Tronic is revolutionizing Web3 and membership programs for leading brands and associations. As a Design & Prototype Director, I play in leading and driving the design and prototyping process within our organization. I'm responsible for overseeing a team of designers and prototypes, ensuring the delivery of high-quality design concepts and prototypes that align with our company's strategic objectives. I play, exceptional leadership, creative thinking, and a strong understanding of design principles and prototyping methodologies. - Lead and manage a team of designers and prototypers, providing guidance, mentorship, and fostering a collaborative and innovative work environment. - Define the design and prototyping strategy, establishing best practices, processes, and standards to ensure consistent and high-quality deliverables. - Collaborate closely with cross-functional teams, including product managers, engineers, and stakeholders, to understand project requirements and develop design and prototyping solutions that meet business objectives. - Conduct regular design reviews, providing constructive feedback to team members to improve their work and promote professional growth. - Stay up-to-date with industry trends, emerging technologies, and design advancements, and apply relevant knowledge to enhance our design and prototyping capabilities. - Develop and maintain design systems, style guides, and libraries to facilitate efficient and consistent design workflows. - Champion user-centered design principles and advocate for the end-user throughout the design and prototyping process. - Collaborate with external partners, agencies, and vendors when necessary to supplement internal design and prototyping resources. - Monitor and evaluate the effectiveness of design and prototyping initiatives, leveraging data and user feedback to drive continuous improvement.

I was responsible for developing user experience and user-centered design, Integrated Design forSaaS, B2B, B2C, AR / VR / MR / XR , Webapp ensuring that websites, apps, or various digital media areclean, easy to use, visually appealing, and on point per branding requirements. In addition, in thisposition, I researched, visualized, designed, and problem-solved interactive project systems featuresand scope to ensure client and company expectations, budgets, and timelines are met.• Created wireframes, prototypes, and user flows for Saas and B2B applications• Designed the user interface for web and mobile applications for projects• Conducted user research, usability testing, and A/B testing to improve user experience• Worked with developers to ensure the implementation of designs that meet user needs and businessrequirements• Created style guides and design systems to maintain consistency across products

Strategy planning for an Integrated Campaign, Concept and Creative, User Experience – UI/UX, Device Human Interface Guidelines, VR and AR UI, 2D Animation and Motion, Emotional-Driven Design, Design Thinking Applied, Integrated Design for AR / VR / MR / XR and Webapp Strategy. Worked with the biggest company in the industry which is Meta, Exxon, AT&T, AAON, NBC, Toyota, etc..• Combined UX thinking with design execution, to produce usable and intuitive user interfaces for eachproject;• Communicated design solutions to engineers and stakeholders, helped guide the project’s creativeexecution, and kept the design cohesive from start to finish;• Produced high-quality UX design solutions through wireframes, visual and graphic designs, flowdiagrams, storyboards, site maps, and prototypes;• Design UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our apps,websites, etc;• Presented concepts, research, and references to the project team;• Interpreted initial ideas and created quick sketch drafts for review;• Created detailed concept designs in a variety of mediums specific to the brief such as 2D drawings or3D renders;• Participated in feedback consultations and noting change;• Managed project timelines and schedules and reported any issues to the supervisor or Creativedirector;• Keeping up to date with the latest design trends and advancements in technology.

Charge of helping with the day-to-day tasks in the systems department of their organization. I am responsible for monitoring different support ticket systems and following up to ensure prompt resolution of issues.

Responsible for creative work for print, online, and social media. Lead the advertising and marketing creative process for various campaigns to make sure client needs, budgets, and creative goals are understood and met. Conceptualize ideas, assign projects, and approve creative work. Participate in client strategic planning. Provide content and design. Write and design Press Releases.

Responsible for providing support for the marketing department through a variety of channels, print, digital, web, video and other assigned. Report to the Marketing Director and will assist with the development and design of core Renee graphics, logos, collateral event materials and a variety of other creative tasks as assigned. Also be assigned various website updates utilizing Wordpress.