Partnering with, consulting, and advising early-stage marketplace start-ups

Took over GigMasters post acquisition by XO Group. Grew revenue 13% and maintained EBITDA at 13% during major pivot of the business. Rebranded as “The Bash” to include party venues, and position the business earlier in the consumer event planning journey.-- Drove the full P&L of a business with 13,500 paid advertisers and over 45,000 bookings annually.-- Redefined the company vision from a listing service to an event planning and marketplace platform.-- Led a 50-person organization across sales, product, marketing, customer service and operations.-- Restructured the sales team and compensation structure. Tripled ROS. -- Maintained low turnover with high team job satisfaction while driving large cultural shifts in the organization

-- Hand-picked to help lead XO Group’s next transformative company pivot.-- Responsible for unlocking transactional opportunities within the photography vertical, a $3.6 billion category in the wedding industry. In active business development, partnership and acquisition mode. -- Drive The Knot’s strategy for photography, real weddings and inspiration, including aligning efforts between business, editorial and product teams to create cohesive goals, KPIs and roadmap.-- General Manager for Two Bright Lights, a 2014 XO Group acquisition that publishes the work of 40,000 photographers and vendors within 500 publications around the world. Assumed all product, revenue and management responsibilities after CEO/Founder retired.-- Own the P&L for Two Bright Lights. Realized double-digit year-over-year growth in revenue for Two Bright Lights each month despite disruption of full re-platform.

VICE PRESIDENT OF PRODUCT, NATIONAL AD SALES December 2014 - June 2015-- Ran an agile product team for the $32MM national advertising sales business.-- Managed the advertising integrations for the complete re-launch of TheBump.com in January 2015 and TheKnot.com in March of 2015, the culmination of a year-long project to transform both platforms into a mobile-first, user-driven experience . -- Grew all relevant advertising KPIs including CTRs through the introduction of new high-impact ad units and native ad campaigns. -- Developed the brand integrated content strategy for The Knot and The Bump.VICE PRESIDENT OF PRODUCT, FASHION AND JEWELRYNovember 2013 - December 2014-- Led an agile development team of engineers, designers and product managers to launch, iterate, and manage a top-rated iOS and Android app, and a responsive desktop and mobile site dedicated to the $15 million bridal fashion and jewelry vertical. We exceeded expectations during a company-wide pivot to become a mobile-first leader. -- Created 15x growth in revenue, rating improvement from 2.6 to 4.2 stars, 100% growth in users, and 200% growth in sessions during the first year of the re-launched Wedding Lookbook by The Knot app to make it the #1 wedding fashion app on the market. -- Managed the fashion and jewelry team through an 8-month site re-launch to transform our product into a fully responsive, mobile-first experience. -- Created a new, native advertising program, removing reliance on banner ads and driving exposure to our highest paid advertisers while enhancing the user's experience.

-- Ran the business development efforts for XO Group, establishing partnerships with companies like American Express, The New York Times, iVillage, and Demand Media. Launched The Knot Australia with IPMG Australia. -- Negotiated and managed all syndicated partnerships with companies such as MSN, Google, AOL, and Yahoo. Led traffic-driving efforts through content distribution that has translated to millions of new visitors discovering The Knot, The Nest, and The Bump over sixteen years.-- Oversaw brand development projects and opportunities in entertainment for XO Group. Managed relationships with WME, Style Network, TLC, Oxygen and more. -- Launched XO Group’s custom video program in 2005; Acted as executive producer for award-winning integrated advertising programs for sponsors including Estee Lauder, Pantene, and Four Seasons as well as hundreds of hours of video content development for The Knot, The Nest and The Bump. -- Selected by the CEO to lead innovative and crucial strategy pivots during the company’s history.

-- Ran the project management team and site development efforts for The Knot. -- Oversaw company roadmap and priorities, user experience, and user interface design. -- Primary counterpart of the in-house technology development team.

-- Employee #5 at this growing start-up. -- Responsibilities included website production, QA, content creation and advertising sitelet production.