Allison Bickford Email and Phone Number
Kirkland, WA, US
Allison Bickford's Location
Greater Seattle Area, United States, United States
Allison Bickford's Contact Details
Allison Bickford work email
- Valid
- Valid
- Valid
Allison Bickford personal email
n/a
About Allison Bickford
During my 10+ years in the industry, I have developed a skill set and passion within the event activation industry to help my clients achieve their consumer engagement goals. From grassroots and guerrilla marketing to large scale national events, my experience spans program ideation and development through final execution all at a highly visible level. Specialties: Organization, Creativity, Work Ethic, Loyalty, Passion, Social MediaTechnical Skills: Photoshop, SketchUp, Quickbase
Allison Bickford's Current Company Details
Allison Bickford Work Experience Details
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Vp Corporate Partnership ActivationSeattle KrakenKirkland, Wa, Us
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Vp Partnership MarketingSeattle Kraken Jul 2022 - PresentSeattle, Wa, Us -
Sr Director, Corporate Partnership ActivationSeattle Kraken Jul 2021 - Jul 2022Seattle, Wa, Us
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Director, Corporate Partnership ActivationSeattle Kraken Aug 2019 - Jul 2021Seattle, Wa, Us• Leading the on-boarding, planning and contract execution for the entire Kraken corporate partnership portfolio including pre-opening assets, traditional media assets, in-arena activation, hospitality, experiential, and community programs. • Establishing and installing all processes and systems across corporate partnership department to ensure consistent ROI and ROO, accurate CRM management and strong foundation for continued growth. • Assist partnership sales team on key category and platform ideation for prospects.
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DirectorGenesco Sports Enterprises Jul 2017 - Aug 2019Dallas, Tx, UsManage and execute experiential programs for GSE Live clients across platforms ranging from grassroots events to professional sporting events. Current client projects include but are not limited to Wilson Sporting Goods Super Bowl footprint, Coors Light sustainability footprint at NHL jewel events and Comerica Bank's Tigers ballpark activation.Assist department SVP in all new business ventures by providing research, developing proposals, building presentations and producing creative mock-ups.Concepted, developed and launched a proprietary event reporting database to create greater efficiency within the department and maximize client ROI. Maintain day-top-day oversight of the database while continually adding functionality. -
Senior Manager, Gse LiveGenesco Sports Enterprises Jan 2016 - Jul 2017Dallas, Tx, UsManage experiential programs for GSE Live clients across platforms ranging from grassroots events to NHL All-Star Game and the Super Bowl. Current client projects include but are not limited to Jaguar Land Rover, T-Mobile, Comerica Bank, MillerCoors, Pepsi and HARMAN International.Assist department SVP in all new business ventures by providing research, developing proposals, building presentations and producing creative mock-ups.Concepted, developed and launched a proprietary event reporting database to create efficiencies within the department and maximize client ROI.Responsible for organization and management of GSE Live budget which exceeds $12MM in revenue annually.
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Manager, Client ServicesGenesco Sports Enterprises Oct 2013 - Jan 2016Dallas, Tx, UsSupport strategic ideation and implementation of MillerCoors NHL, NBA and MLB sponsorships and investments- Liaise between MillerCoors and all national and local sports alliances- Conduct research, competitive analysis and POV’s for all strategic partnerships & targets- Manage day-to-day relationships between MillerCoors and other third party agency partners- Assist in evaluations and negotiations of all sports and entertainment alliances- Facilitate creative approvals with all necessary partiesAssist in activation and programming efforts around major sporting jewel events
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Manager, Shopper MarketingGenesco Sports Enterprises Oct 2012 - Oct 2013Dallas, Tx, UsManage PepsiCo Shopper Marketing teams day to day sports activation- Monitor creative approval process- Ensure all assets are used correctly and efficientlyCollaborate with other groups to create concepts for sell-in to PepsiCo customersServe as the go-between for all Pepsi-NHL activation
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Account ManagerGenesco Sports Enterprises Oct 2011 - Oct 2012Dallas, Tx, UsManage multiple programs for clients including GM, Jaguar-Land Rover, Pepsi, and MillerCoors:- Oversee 250+ annual programs from development and planning through execution- Activations range from local festivals and mobile tours to national jewel events including Super Bowl, NHL Winter Classic, NHL Stadium Series and MLB All-Star Game- Communicate with both clients and properties to ensure all contractual obligations and agreements have been metTrack and manage $5M+ program specific and departmental budgetsAssist department SVP with all new business opportunities and RFPs including proposal development, creative design, and budget quotations
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Program CoordinatorGenesco Sports Enterprises Apr 2011 - Oct 2011Dallas, Tx, UsManaged a 100 stop activation tour for Chevrolet spanning 5 markets and 20 staff.
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Selection Tour RepresentativeAll American Games Aug 2010 - Jan 2011Rockaway, Nj, UsExecuted national grassroots marketing campaign for 2011 US Army All-American Bowl representing the Midwest and Southwest regions with responsibilities including:- Planning, communicating, and implementing all details of 40+ events across the country- Conducting pre-event walk through and speaking during event to crowds of 5,000+- Handling all on-site tour sponsorship activation for national sponsors including U.S. Army, adidas, Gatorade, American Family Insurance, Schutt, etc.Assisted with sponsor fulfillment and bowl operations during U.S. Army All American Bowl- Coordinated all appearances and exposure for major bowl sponsor, adidas -
Executive Sales AssistantProcedyne Corporation May 2010 - Aug 2010Managed sales leads by organizing contacts and correspondenceAssisted sales staff by creating mailings and flyers
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Student Director Of Marketing For Men'S HockeyUniversity Of New Hampshire Sep 2008 - May 2010Durham, New Hampshire, UsDevelop and execute all promotions for UNH Men’s Hockey.Assist the marketing and promotions staff in all aspects of daily operations.Participated as a member of game day promotions staff at the following NCAA Championship Events:2008 NCAA Women's Ice Hockey Frozen Four2009 NCAA Men’s Ice Hockey Northeast Regional Championship2009 NCAA Women’s Ice Hockey Regional Quarterfinal Championship -
Gameday And Events InternKraft Sports Group May 2009 - Sep 2009Foxborough, Massachusetts, UsSet-up and executed marketing and promotions for events including Revolution and Patriot games, Patriots Training Camp, concerts and third party events such as CONCACAF Gold CupStaffed hospitality and VIP venues for multiple public and private client events Assisted with special events including New England Patriots Charitable Foundation events such as Season Kick-off Gala and Golf Tournament as well as the Marriott Hotel grand opening, and American Idol -
Sales AssociateBc Sports Feb 2006 - Aug 2008Exton, Pa, UsDeveloped creative flyers and displays to promote events. Created reputation as being able to cater to all different types of customers.
Allison Bickford Skills
Event Management
Social Media
Sports Marketing
Public Relations
Sponsorship
Social Media Marketing
Sports
Advertising
Social Networking
Event Planning
Marketing Communications
Leadership
Facebook
Management
Public Speaking
Marketing Strategy
Market Research
Sports Management
Sales
Online Marketing
Budgets
Photoshop
Marketing
Organization
Allison Bickford Education Details
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University Of New HampshireSport Studies -
Hopewell Valley Central High School
Frequently Asked Questions about Allison Bickford
What company does Allison Bickford work for?
Allison Bickford works for Seattle Kraken
What is Allison Bickford's role at the current company?
Allison Bickford's current role is VP Corporate Partnership Activation.
What is Allison Bickford's email address?
Allison Bickford's email address is ab****@****rts.com
What schools did Allison Bickford attend?
Allison Bickford attended University Of New Hampshire, Hopewell Valley Central High School.
What are some of Allison Bickford's interests?
Allison Bickford has interest in Marketing, Music, Sports, Interior Design/home Improvement, Health.
What skills is Allison Bickford known for?
Allison Bickford has skills like Event Management, Social Media, Sports Marketing, Public Relations, Sponsorship, Social Media Marketing, Sports, Advertising, Social Networking, Event Planning, Marketing Communications, Leadership.
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