Alison Lyons Email & Phone Number

Fort Collins, Co, Us

• Worked within client brand standards/templates to produce static, GIF, and HTML5 display ads; email graphics; web graphics; social graphics, and more• Worked in PowerPoint to improve visual design of client presentations including typography, iconography, charts/graphs, and overall brand consistency• Developed diagrams/visuals that help communicate complex ideas• Designed infographics, datasheets, case studies, ebooks, whitepapers, etc.• Produced social media videos and other kinds of videos• Designed demand gen campaign and event logos/look-and-feels, key art, concepting, etc.• Strategized ad campaign creative

• Designed supporting graphics for marketing support and web content of clients in the IT industry• Developed iconography and supportive UI elements for clients in the finance industry• Directed the development of mobile user interfaces for clients in the healthcare industry• Designed branding and marketing assets for a local band• Designed book covers for authors• Developed branding around several products and worked on various web design projects, ranging from promotional landing pages to redesigning the primary company site, for an Austin tech startup

New York, New York, Us

• Created digital experiences for omni-channel communications plan and execution needs. Including but not limited to: portals, intranets, emails, websites, mobile apps, digital libraries, etc.• Worked with development teams to translate designs and intended experiences into final solutions• Designed solutions for non-digital projects (presentations, event support, corporate communication materials, annual & sustainability reports, etc.)

Seattle, Wa, Us

• Collaborated closely with design leaders and program teams to transform key business goals and outcomes into clear visuals• Maintained and built on brand standards and consistency of message and design across presentation materials• Translated sophisticated ideas into easily digestible and impactful visuals and presentations for various teams and leadership communication• Defined, designed, and built experiences for Experience Design Leadership and Practice Management team presentations

Austin, Texas, Us

• Worked proactively and autonomously and with project teams to create IT interface and visual design solutions• Built task/user flows, sketches, wireframes, mock-ups, and comprehensives• Prototyped as needed to demonstrate interactions to better communicate expectations with stakeholders and technology partners• Worked with business analysts, QA analysts, and developers to ensure visual design enhances the overall user experience• Communicated design rationale with the internal team and stakeholders• Lead and drove the design process during all phases of the project

• Developed supporting graphics for marketing support and web content of clients in the IT Industry• Responsible for guiding aesthetic and technical development of various books for clients in the publishing industry

St. Louis, Mo, Us

• Supported graphics and design development for marketing solutions, web content and events• Worked with marketing, communications and internal customers to develop functional design specifications and brand standards• Translated requirements into concepts and progressed through increasingly high-fidelity prototypes until a final design was approved• Provided support and direction for website development - redesigned the Emerson Process website and produced guidelines to ensure standardization across all webpage applications • Collaborated with other business units on shared applications in web and print • Worked in mobile application platforms to aid in evolution of mobile site• Developed apps for marketing solutions in Adobe DPS• Supported evolution of Emerson’s social media presence through direction and production of social media guidelines

Austin, Tx, Us

• Oversaw simultaneous projects from inception to completion, reviewing project plans, designs and deliverables• Identified and implemented process improvements to meet project and team needs• Managed day-to-day operations of a design team, including setting priorities, assigning resources, and ensuring project goals were achieved• Inspired and motivated teams to transform complex problems into elegant solutions• Collaborated with Project Management, Marketing, and Development teams to conceptualize, design, and execute cross-platform user interfaces, campaigns and ecommerce sites• Clearly and concisely documented and communicated visual design and associated technology standards, processes and strategy• Participated in the creative role of new business pitches, proposal development, and project initiation

Austin, Tx, Us

• Assisted in the development of marketing campaigns including print, digital and packaging• Participated in the creative exploration of new design approaches for branding and corporate identity• Translated objectives into effective web design — including e-mail, banner ads, vendor pages (microsites), and more

Round Rock, Texas, Us

• Responsible for the development and execution of Dell’s online product launch assets (banners, product details pages, landing pages, flash elements), focusing on customerexperience and supporting the Dell brand• Defined and educated on content strategy for Dell.com• Partnered with business units, design and GSD projects team to deliver best-in-class product details page experience that incorporated and accounted for Dell ecosystem/services and solutions story as well as consideration of overall purchase experience• Showed leadership by taking active role in each product launch–presentations, concept meetings, kickoff meetings, design reviews• Lead digital innovation and future-state explorations• Managed and provided feedback and art direction to outsourced creative teams• Created robust agency partnerships and trained/guided agency partners to ensure that all creative adhered to Dell standards

Pflugerville, Tx, Us

• Responsible for supporting and balancing all editorial, marketing and creative efforts from initial concept through final production in a highly deadline-driven, collaborative environment to produce an entire newspaper• Developed high-quality print and electronic marketing materials for both external and internal audiences, i.e. brochures, flyers, media kits, press credentials, invitations, presentations, apparel design, advertisements, brand identity, etc.

• Participated in production of print and promotional items for key clients such as Dell, 3M, Subway and Baylor University under directions of marketing department• Responsibilities included layout, typesetting, photo retouching and preparing files for prepress procedures and final printing

Ba, Communication Design

Associate Of Arts And Sciences - Aas, Ux: User Experience