Ali Lee Email & Phone Number

Marlborough, Ma, Us

•Operate as the internal “change agent” for driving belief and adoption of omnichannel, generating top-down & bottoms-up sales support which has resulted in nearly 80% adoption nationally•Lead the strategy for the division’s first lead generation program, resulting in over $8M in incremental business generated•Bridge the gap between digital marketing efforts & sales activity, creating one cohesive experience for our customers while allowing us to close the loop & understand digital ROI•Act as program manager, working across 10 different workstreams and 30+ team members to bring the vision to life•Heavy focus on change management strategy and generating top-down buy-in and support to successfully drive Salesforce adoption among 100+ field reps•Build processes, automations & reporting in Salesforce to support the sales team & cut down on administrative burden•Transform the marketing division's "go to market" strategy, moving away from product-centricity to customer-centricity•Work with our digital and marketing automation partners to develop an omnichannel approach for our customers, resulting in engagement rates over double our previous benchmarks

Marlborough, Ma, Us

•Conducted a deep channel analysis & audit that resulted in us being able to cut ad spend by over 40% while achieving an improved ROI•Set up competitive SEM campaigns resulting in us achieving a majority SOV over our competitors for top keywords•Developed a customer-centric email strategy, resulting in a 110% improved engagement rate• Lead a SFDC data enrichment project that spanned across marketing & sales teams to improve our first party data quality• Had a heavy focus on analyzing and evangelizing data to drive decision making across the marketing and sales org• Owned the strategy and optimization for all digital marketing programs within BSC’s Coronary Therapies business• Shared results to leadership in a tangible way, advancing how we go to market with our products on a digital basis• Established KPI’s that directly ladder up to support overall marketing objectives, and ideate on optimizations and new tactics to meet and exceed said objectives• Successfully worked across a heavily matrixed environment, partnering with many other groups to move CT goals and objectives forward through corporate investment and support

Eden Prairie, Mn, Us

• Lead the strategy and execution of digital advertising campaigns to continuously grow MQL / SQL volume• Managed paid Facebook, Google AdWords, Bing and LinkedIn Campaigns, growing our qualified lead volume x3• Built out custom reporting in Google Analytics to optimize website and marketing initiatives• Launched WAND's account-based marketing strategy to effectively penetrate 80% of our top target accounts• Built from scratch email drip and nurture campaigns using SalesForce and Autopilot • Managed SEO strategy, resulting in first page organic rankings for our top keywords• Wrote copy & produce marketing collateral for the company blog, social media and email campaigns• Lead ongoing market research to ensure brand positioning was in alignment with our target SaaS audience

Los Angeles , Ca, Us

• Worked with the nation's leading financial institutions to strategize & launch their marketing campaigns • Built ConsumerTrack’s sponsored content program from the ground up, creating processes and guidelines that resulted in a 144% revenue increase and 400% performance increase in the first 6 months• Managed the creative strategy, implementation and execution with internal and external groups• Heavy focus on client relationship management and effectively hitting KPI's through metrics analysis• Developed and managed timelines, budgets and activities for all campaigns in the program • Managed campaigns across multiple channels: display, email, social, video, media relations and content• Worked with the sales team on drafting proposals to bring in new clients and increase program revenue

Los Angeles , Ca, Us

-Managed earned strategy to activate additional organic traffic-driving opportunities to company website-Built from scratch our monthly traffic exchange program with top brands such as Investopedia, Mint, Costco and Kiplinger, increasing social media traffic by 350%-Managed company social media accounts, using analytics-based platforms to optimize strategy and increase social reach by 550%

Los Angeles , Ca, Us

-Built and maintained relationships with top financial media contacts, growing company reporter list from 50 to over 4,000.-Secured media placements on national sites such as CNBC, MarketWatch, Inc. and FOX Business, increasing traffic to website by over 450% -Wrote copy for all issued press releases, distributed across PRNewsWire

Bachelor Of Arts (B.A.), Double Major: Journalism (Marketing Communications Track) + Environmental Sciences

Mass Communication/Media Studies, Environmental Studies

High School Diploma (Honors)