Ali Can Ertem

Ali Can Ertem Email and Phone Number

Director of E commerce, Growth Strategy and Performance Marketing at Koton @ Koton
Ali Can Ertem's Location
Istanbul, Istanbul, Türkiye, Turkey
Ali Can Ertem's Contact Details

Ali Can Ertem personal email

About Ali Can Ertem

Strong management and commercial skills, more than 15 years of Local and Multinational Digital Marketing an E-Commerce experience in several roles to management.E-Commerce Strategy , Digital Sales & Marketing Strategy , Offline to Online Digital Marketing Strategy , Sales & E commerce , Performance marketing strategy & management. Marketing Strategy , Brand Management , PR & Communication , Mobile Marketing , Online Marketing , CRM , Loyalty Programs, Affiliate Marketing & Communication , Product Marketing, Social Media , Business Development, Campaign Management, Event Management , Direct Marketing , Market Research , Customer Insight, Social Gaming , Online Gaming , Betting Marketing , UX ,UI , Customer Experience, Project Management

Ali Can Ertem's Current Company Details
Koton

Koton

View
Director of E commerce, Growth Strategy and Performance Marketing at Koton
Ali Can Ertem Work Experience Details
  • Koton
    Director Of E Commerce , Performance Marketing And Growth Strategy
    Koton Oct 2023 - Present
    İstanbul, Tr
    Managing E-Commerce, Digital Marketing and Business Development departments and managing operations in various international markets, including Turkey, Russia, India, Serbia, Egypt, Kazakhstan, Ukraine, Romania and Georgia, as well as global marketplaces. ( Trendyol.com , Hepsiburada.com , 6thStreet.com, Aboutyou.com, Aliexpress.com, Amazon.DE, DetskiyMir.ru, Emag.ro, Fashiondays.com, Intertop.com , Jumia.com , Kaspi.kz , LaModa.ru , Myntra.com , Namshi.com , Ozon.ru , Rozetka.com.ua , VogaCloset.com , Wildberries.ru , Yandex.ru , Zalando.de , Zalora.com , Otto.de , Walmart.com , Limango.de , Kauflant.de , Bol.com )
  • Carrefoursa
    Head Of E-Commerce & Digital Growth
    Carrefoursa Feb 2020 - Oct 2023
    İstanbul, Maltepe , Tr
    * Leading a team of working on customer growth and increasing revenues across all retail and digital channels.* Launched new digital platforms to support customer growth and engagement.* Growth of e-commerce with new channels * New business models and channels management, (Aggregators, Classified, Marketplaces, Ghost Kitchen, Franchise, Horeca, Dark Store)* Strategic partnerships management ( Amazon, Hepsiburada, Trendyol, Hepsiexpress,HepsiJet, TrendyolGo, TrendyolExpress, Yemeksepeti etc) and new verticals.* Developing growth models such as subscription, omnichannel experience etc.. to gain customer acqusition, increase basket size and frequency and prevent churn* Conversion and Acquisition based Product Management (UX & UI & CX) * Create out of the box models to generate revenue* Establish pioneering customer experience & processes with new technologies such as Smart Home, IoT P&L ManagementBusiness Development & StrategyDigital CRM Management E commerce Management & StrategyOmni Channel Management & StrategyCustomer Experience ManagementDigital & Performance Marketing & StrategyData Analytics Management ,Heat Map ( Ordering and Delivery ) Management Marketplace Management & Sales StrategyDrop Shipping Management & Sales StrategyClick & Collect Operation Dark Store Operation & Sales StrategyDelivery Operations & StrategyRoute OptimizationEcommerce Werehouse Management & Sales StrategyFood Delivery & Agligator Management Groserry Delivery & Agligator Management Product Positioning and PricingStock Turnover Management
  • Domino'S Türkiye
    Head Of E-Commerce & Digital Marketing Growth
    Domino'S Türkiye May 2017 - Feb 2020
    İstanbul, Sariyer, Tr
    Focused on omni-channel capability development (online to offline & offline to online omni-bridges, UI/UX of e-commerce channels, e-commerce customer experience), customer centric in-store experience design in collaboration with global design agencies, developing CX in Dominos Pizza ( online & offline) stores. Responsible for enhancement of customer experience in omni-channel scope and developing customer centric culture; working closely to store operations, retail training & development, QSR market research & customer insight, product management, digital marketing, customer service center and e-commerce departments .Defining and leading commercial, creative, operational, technical, and organisational activities to drive sales and profit growth * New business models and channels management, ( Ghost Kitchen, Second Kitchen, Franchise, Aggregators, Classified,)* Strategic partnerships management ( Yemeksepeti, Scotty, Glovo, Getir etc) and new verticals.* Design and development of e-commerce strategy * Fully Responsible for E-commerce P&L * Full ownership of e-commerce sales & marketing * Food delivery methods and management * Order tracking methods and customer experience processes. ( Order GPS Route ) * Strategic Integrated Asset Management. (WebSites, Mobile Apps, Mobile Sites, Facebook Apps, Social Media Channels etc.) * E-commerce Strategy Management Development and integration * Strategic E-Commerce Management * Strategic Performance Marketing Management ( Digital channels & Mobile) * Planning, developing and executing e-commerce channel for the leading Domino’s * Introducing the concept of omnichannel retail applications like; mobile web store, Click &Collect, return to store, product finder *Identify new models, efficiencies, technologies, opportunity areas and key partners to step change digital performance & to ensure the development of a leading edge digital & ecommerce plan.
  • Markafoni
    Group Marketing Manager & Head Of Digital Marketing
    Markafoni Oct 2014 - Apr 2017
    Istanbul, Çatalca, Tr
    www.markafoni.comwww.zizigo.comwww.misspera.comwww.enmoda.com* Profit margin oriented product sales management* Impaired stock sales management* Fully Responsible for E-commerce P&L* Collaborative with IT, Marketing and E-Commerce department to coordinate* Development, execution and tracking of marketing and advertising campaigns.* Design and development of strategy master plan.* Full ownership of sales, share and profit for brand.* Strategic Integrated Asset Management. (WebSites, Mobile Apps, Mobile Sites, Facebook Apps, Social Media Channels etc.)* Digital Strategy Management Development and integration* Strategic E-Commerce channels ( mobile & other devices )Management* Strategic Performance Marketing Management ( Digital channels & Mobile) * Strategic Social Media Management* Real Time Marketing Management and Integration* Full site Analytical Governance,* Strategic SEO Management* Omni channel Management and Integration* New Technologies and Marketing Integration* Integrated Data Management Strategy and Governance Development
  • Markafoni
    Head Of Digital Marketing
    Markafoni Jul 2014 - Jan 2015
    Istanbul, Çatalca, Tr
    * Owner of Markafoni ,Zizigo, Misspera Brand image and marketing strategy.* Strategic brand management.* Development, execution and tracking of marketing and advertising campaigns.* Design and development of strategy master plan.* Full ownership of sales, share and profit for brand.* Strategic Integrated Asset Management. (WebSites, Mobile Apps, MobileSites, Facebook Apps, Social Media Channels etc.) * Digital Strategy Management Development and Integration* Strategic eCommerce Management * Strategic Performance Marketing Management * Strategic Social Media Management * Real Time Marketing Management and Integration * Full site Analytical Governance,* Strategic SEO Management * Omnichannel Management and Integration* New Technologies and Marketing Integration * Integrated Data Management Strategy and Governance Development* Email Marketing, SMS Marketing, Push Notification Marketing
  • Doğan Müzik Kitap Mğz. Paz.
    Head Of E Commerce
    Doğan Müzik Kitap Mğz. Paz. Apr 2014 - Oct 2014
    İstanbul, Eyüpsultan, Tr
    dr.com.tr, idefix.comManagement of all digital channels business and strategies.Reporting Directly to the General Manager;•Managing e-commerce, digital sales, e-commerce operations, call center sale, fraud, web and mobile design, digital marketing and project development teams• Fully Responsible for E-commece P&L* Collaborative with IT, Marketing and E-Commerce department to coordinate • Managing yearly, quarterly e-commerce and digital marketing budgets• Specifying e-commerce, online CRM and digital marketing strategies• Leading new e-commerce re-platform project and digital transformation processes according to common omni channel strategies•​Mobile Devices & Online Channels & Stores•​Ecommerce Management• ​Channel Connection Mobile with Online with Offline • ​CRM and recommendation management •​Special projects,advertising agency relations with the execution, the general and specific periods the promotional efforts, annual marketing plan and budget formulation, annual online marketing campaign is created and the execution and tracking, monthly and annual all online marketing efforts to investigate, planning, new online channels and programs to make the determination.
  • Doğuş Grubu
    Head Of Marketing ( Oley.Com, Enmoda.Com, Tvyo.Com)
    Doğuş Grubu Nov 2009 - Apr 2014
    Sarıyer, İstanbul, Tr
    Web marketing efforts, web campaigns, projects, collaborations, web advertising, web media to other services (mobile, etc) integration, corporate identity, member acquisition and affilate programs, the creation, development and management.Special projects,advertising agency relations with the execution, the general and specific periods the promotional efforts, annual marketing plan and budget formulation, annual online marketing campaign is created and the execution and tracking, monthly and annual all online marketing efforts to investigate, planning, new online channels and programs to make the determination.• Creation of SEO and SEM study.• Affiliate Program Management• Web Marketing planning and reporting of purchase.• Design and implement digital marketing strategies for online and mobile channels• B2B and B2C marketing campaigns to create. • Web marketing and event marketing team management.• To develop online campaigns.• Seeding, social, business network marketing studies• Business development activities for development of new channels and transport channels are used effectively.• Web site management (Oley.com, interaction design, as well as Facebook, Twitter, social networking campaigns, etc.) • Web marketing campaigns and the conduct of members increased brand awareness for the campaign creation.• Interactive ads in coordination with the execution of Search Engine Marketing campaigns creating viral campaigns.• Standard media, creative and interactive channels will be integrated campaign creation. • Advertising agency relations, briefings, and project management.• Marketing campaigns using online and offline media to develop CRM applications for private sector projects• Marketing communications and brand management activities • Solution partners and coordination of related programs and projects• Design and prospective customer loyalty programs (awards program, viral campaigns)• Advertising and public relations agency for the coordination.
  • Kariyer.Net
    Marketing Senior Product Manager
    Kariyer.Net Jan 2006 - Nov 2009
    Istanbul, Istanbul, Tr
    Designing, implementing and executing the B2B and B2C marketing strategies and budget from the perspective of corporat targets, sales and customers support,Achieving key marketing targets on a yearly basis,Keeping up with the budget deadlines and controlling the expenditures,Management of Marketing team of product managers, editors, web designers, and marketing communication team,Developing new channels for sales & business development projects, new product designs and launchesSegmented sales and dabatase development projects,Call center process design,Web site management ( www.Kariyer.net , www.Kariyerakademi.net , www.Kariyerexecutive.net , www.ossbahane.com -from the perspective of outline, content, navigations, interaction, design and periodical analytic reports of web sites and other web based applications and campaigns)Facebook Application Management ( Tüyo Ol ) Conception and execution of marketing campaigns to drive brand awareness and member growth,Coordination and execution and analysis of Search Engine Marketing campaigns in coordination with interactive advertising agengies,Build-up microsites, tools, sweepstakes, viral campaigns for customer acquisition, Teamwork with standard media- and creative interactive advertising agencies, internal and external service providers including briefings, project management and evaluation,Corporate Communications, Media planning, event & PR Activity management,Managing the editorial group of Kariyer.net Magazine (Monthly Publishing),Coordination of projects with solution partners and affiliate programs,Coordination of advertising and PR agengies,Event Management: Festival (K-Fest’06) to increase brand equity and candidate loyalty, roadshows in universities and segmented projects Coordination of media relations and representing the company in national media, in university conferences, sectorial meetings, conferences as guest conferencier about new generation marketing and media strategies.
  • Darussafaka
    Corporate Sales Manager
    Darussafaka Feb 2005 - Jan 2006
    İstanbul, Tr
    Corporate Sales Manager Daruşşafaka Social & Sports Club area.
  • Bournemouth International Centre
    Sales And Marketing Specialist
    Bournemouth International Centre Sep 2003 - Jul 2004
    web marketing and event organization
  • Alarko Tourism Group
    Sales & Marketing
    Alarko Tourism Group Oct 2001 - Oct 2002
    Etiler, İstanbul, Tr
    Sales & Marketing specialist assistant.

Ali Can Ertem Skills

Digital Marketing Online Marketing Online Advertising Mobile Marketing E Commerce Sem Digital Media Brand Management Advertising Seo Social Media Marketing Marketing Management Digital Strategy Web Marketing Facebook Integrated Marketing Viral Marketing

Ali Can Ertem Education Details

  • Sabanci University
    Sabanci University
    Business Administration
  • Marmara University
    Marmara University

Frequently Asked Questions about Ali Can Ertem

What company does Ali Can Ertem work for?

Ali Can Ertem works for Koton

What is Ali Can Ertem's role at the current company?

Ali Can Ertem's current role is Director of E commerce, Growth Strategy and Performance Marketing at Koton.

What is Ali Can Ertem's email address?

Ali Can Ertem's email address is al****@****ail.com

What is Ali Can Ertem's direct phone number?

Ali Can Ertem's direct phone number is +9021245*****

What schools did Ali Can Ertem attend?

Ali Can Ertem attended Sabanci University, Marmara University.

What skills is Ali Can Ertem known for?

Ali Can Ertem has skills like Digital Marketing, Online Marketing, Online Advertising, Mobile Marketing, E Commerce, Sem, Digital Media, Brand Management, Advertising, Seo, Social Media Marketing, Marketing Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.