Marketing Senior Product Manager
Istanbul, Istanbul, Tr
Designing, implementing and executing the B2B and B2C marketing strategies and budget from the perspective of corporat targets, sales and customers support,Achieving key marketing targets on a yearly basis,Keeping up with the budget deadlines and controlling the expenditures,Management of Marketing team of product managers, editors, web designers, and marketing communication team,Developing new channels for sales & business development projects, new product designs and launchesSegmented sales and dabatase development projects,Call center process design,Web site management ( www.Kariyer.net , www.Kariyerakademi.net , www.Kariyerexecutive.net , www.ossbahane.com -from the perspective of outline, content, navigations, interaction, design and periodical analytic reports of web sites and other web based applications and campaigns)Facebook Application Management ( Tüyo Ol ) Conception and execution of marketing campaigns to drive brand awareness and member growth,Coordination and execution and analysis of Search Engine Marketing campaigns in coordination with interactive advertising agengies,Build-up microsites, tools, sweepstakes, viral campaigns for customer acquisition, Teamwork with standard media- and creative interactive advertising agencies, internal and external service providers including briefings, project management and evaluation,Corporate Communications, Media planning, event & PR Activity management,Managing the editorial group of Kariyer.net Magazine (Monthly Publishing),Coordination of projects with solution partners and affiliate programs,Coordination of advertising and PR agengies,Event Management: Festival (K-Fest’06) to increase brand equity and candidate loyalty, roadshows in universities and segmented projects Coordination of media relations and representing the company in national media, in university conferences, sectorial meetings, conferences as guest conferencier about new generation marketing and media strategies.