DUHALINE is a company operating in the Industrial Automation and Solar sectors. As the distributor of the FRECON brand in Türkiye, it has achieved very rapid growth in both sectors. FRECON, Turkey's best and largest company, especially in the SOLAR PUMP DRIVES sector, continues its rapid growth with its unique service approach. Turkey's reputable companies such as Alaorko Carrier and Sabancı Iklimsa also serve as DUHALINE-FRECON dealers and honor us.In the Industrial Automation sector: with AC INVERTERS and soon with SERVO MOTORS and DRIVERS In the Solar Industry: Solar Pump Drives and soon with OFFGRİD invertersWe provide services through a widespread partner and dealer network in Türkiye.DUHALİNE , Endüstriyel Otomasyon ve Solar sektörülerinde faaliyet gösteren bir şirkettir. FRECON markasının Türkiye distribitörü olarak her iki sektörde de çok hızlı bir büyüme gerçekleştirmiştir. Özellikle SOLAR POMPA SÜRÜCÜLERİ sektöründe Türkiye nin en iyisi ve en büyüğü olan FRECON, benzersiz hizmet anlayışı ile hızlı büyümesini sürdürmektedir. Alaorko Carrier ve Sabancı İklimsa gibi Türkiye nin saygın firmaları da DUHALINE-FRECON bayisi olarak hizmet vermekte ve bizi onurlandırmaktadırlar.Endüstriyel Otomasyon sektöründe: AC İNVERTERLER ve çok yakında SERVO MOTOR ve SÜRÜCÜLER ile Solar Sektörde: Solar Pompa Sürücüleri ve çok yakında OFFGRİD inverterler ileTürkiye de yaygın partner ve bayi ağı aracılığı ile hizmet veriyoruz.

SIGMATEK designs and produces innovative, reliable and economic automation complete solutions. It based in Austria, internationally successful and have great plans ahead.Control SystemsI/O SystemsHMIsMotionSafetyCommunication: Real-Time Ethernet VARANSpecial ApplicationsMy mission is:-To built up sales network and manage it-To built up Sigmatek philosophy behind the products and solutions -To develope OEM business and manage it-To develope the technical service and manage it.-To prepare the market for Industry 4.0

GEFRAN is the biggest automation and sensor producer in Italy. They have got 1000 worker and 8 production plant in worlwide. GEFRAN Turkey was built in 2013. I started as Country Manager and managed all start-up activites in Turkey.My Mission:- all start up procedures for new company- built sales network, warehouse, hiring all persons , built the custom , finance agency structures• Manage the all company requriments (Banks, salaries, payments, purchase,imports, warehouse….)• Manage finance together with our financial partner (Grant Thornton)• Manage all import activity together with assistants • Implement our own local finance system• Implement the Sales Force• Training for all colleaques and also for customers• Recruits all employers for every department • Prepare all activies Schedule with together HQ• Breakeven Studies• Manage the big customers distributors and all sales activities directly. • Prepare budget, KPI s • Apply all acition plans • Find new customer, OEMs and create distribitor network• To improve strategy for Turkish Market• To define the strategy according to our core markets.• Implement Sales Force• Warehouse management• Cash Flow –KPI-Margins-Turnovers• Evaluate sales reports from sales persons and prepare my own reports to HQ• Exhibitions and seminars, magazines• Increase turnover and marginality• Manage the other countries in Middle East (Now only Iran market)Achievements:• 2.500.000 Euro order was taken in one shot• Distribitor networks was created in country and also in Middle East• We achived 50 direct customers in 1,5 years• We did %70 of our budget in first 5 month.• New finance system implemantaion• Sales Force implementation• Warehouse and finance issues was outsourced

Bonfiglioli is one of the biggest producer in gear sector in the world. Bonfiglioli also produce control products (AC Drive and Servo Drive). We have got branch plant in Turkey to make assembly for some products and also for storage.I have been in the team that implement of SAP in Bonfiglioli Turkey. This is was the very big experiment for me.My Mission:• Manage the sales and technical team• Manage the other countries distributors which are under my responsibilty• Create distributors in all Turkey market and also in all Middle East and Arabic Countries• Prepare targets and budget according to our global strategy • Prepare a system to measure all sales activity• Prepare business plans for all sales channel• Built new sales areas to cover • Organize exhibitions and seminars • Collect all information and data from sales persons and market to report to GM and HQ• Prepare bonus systems to increase motivations of sales persons• Keep under control all paymenent days and cash flow• Keep under control all margins ,product by product and offcourse customer by customer (for local and abroad customers)• Manage the products and components stock to provide customer satisfaction• Organize training for sales persons and distributors staff• Create system partners that will have got good ability to make applications with our servo and AC drive products• Offcourse increase turnover and marginsAchievements:• Distribitor networks was created in country and also in Middle East countries• Sales team was renewed completely• Small accounts was given to distribitors . It increased our productivty and olso flexibility.• SAP was implemented• Recruits , trainings of the employers• P&L , KPIs• New Sales Funnel system was implemented• Stock amount was decreased • New 10 big customers was found (have got biger potential than 100.000 Euro per customer)

I has been transfered back to OMRON. OMRON is a Japanese company and very big manufacturer of automation products.(AC Drive-Servo-Sensor and PLC)My mission:• Increase the turnover - in PLCs, servos, drivers, and other automation groups• All offers and order management • Increase the number of machine manufacturer, automation firms, and end-user customer.• Find new projects and customers• Follow contractors jobs and distribitors• Create new distributors, system partners• Organize product training and seminars in area• Provide customer satisfaction• Prepared the market for the future specification of OMRON• Achive sales target• Prepare budget for my own area• Create growth up in line with budgetAchievements:• Added 2 more distribitor in the ares• 5 big customer was found (have got 150.000 Euro yearly potential per customer)• Jumped over yearly budget

SEW EURODRIVE is a German company which produce drive automation products . They produce gear ,AC drive and servo motors,drives.My mission is:-Find new customers-Find new machinery manufacturers, end users and automation companies-Provide existing customers satisfaction-Make-marketing studies-Prepare all offers and orders-Manage my team persons that I was responsible of 3-4 persons in my office -Catch the sales target-Find and follow projects in our area-Protect our core business, in addition that find system partners for servo systems to improve.-Find distributors in my area-Built strong sales network that have got experts persons who know our products wery well to give best service.

• Sanal Platform was the first B2B ecoomerce system in Turkey that I built betwween sellers and customers.• We did first year 1.000.000 TL tuırnover on the system.• I was the managers to apply all market request in the systems with software engineers.• We had got nearly 2.000 company members in the system• This was the first ecoomerce platform in Turkey that time

1998–2001 VESTELKOM İzmirProduction Chief• Vestelkom is a compan in VESTEL GROUP. Vestelkom produce high technologies products like DVD, DVB and Plasma TV.(I produced first PLASMA TV in Turkey)• • My mission is:• Manage 150 persons in production linet hat they work in three shift per day.• Manage the production activites acording to dailiy and weekly plan• To prepare techincal reports for managers regarding with production• Increase the production quality• SOlder paste and electronic production management• Prepare trainig schedules for the workers• Provide all data for SAP• Implement SAP for my department.Achievements:• The first hight tech products was produced in TURKEY (DVB-DVD-PLASMA)• First time produced Internet Box in worlwide• Decreased the production time and we achived QTY in same level with China.• Solder Past Technologies was imlemented.• SAP was implemented.