Alican Salman Email & Phone Number

Berlin, Germany

Responsible for Google Ads performance growth of FSG Berlin’s agency clients.Manage Google Ads campaigns and budgets for clients in the German market, focusing on effective budget allocation and strong campaign performance.Work closely with cross-functional teams to create strategies and plans that align with key marketing metrics, including ROAS, CAC, and LTV.Analyze performance metrics to develop tailored solutions for each client, ensuring their goals and KPIs are consistently achieved.Prepare presentations and reports on campaign results, including key statistics and insights, and continuously optimize keywords, bidding, and ad copy for better performance.

Berlin, Germany

Responsible with the revenue growth of Karaca e-commerce in Turkish and German markets.Executed performance marketing strategies for paid search (Google Ads) and app growth, including managing and optimizing marketing budgets.Planned and ran A/B tests, optimizing campaigns for a better ROAS.Managed six-figure budgets and collaborated with stakeholders in product, sales, e-commerce, and external agencies.Prepared executive summaries for senior management, demonstrating a proven track record in revenue, user acquisition, and app installs growth.Improved overall ROAS within one year by 1.5x.

İstanbul, Türkiye

Responsible with the revenue and user growth of Jumbo (well known Turkish Kitchen brand) for web site and mobile applications.Managed campaigns for paid search (Google Ads) and paid social channels (Meta), optimizing for maximum ROAS.Reviewed campaign performance data to provide actionable insights and suggestions for continuous improvement.Developed strategies to boost app installs, drive revenue growth, and increase first-time user acquisition.Successfully improved ROAS from 3 to 7.

Istanbul, Turkey

Monitored e-commerce performance and generated analytical reports focused on conversions.Planned and executed A/B tests to refine company tactics.Collaborated closely with the team to meet company goals, maintaining a startup-oriented approach.

Istanbul, Turkey

Managed online branding campaigns, tracked performance to ensure targets met.

Istanbul, Turkey

Coordinated with agencies to develop online marketing strategies. Supported digital content strategy and campaign execution, and generating reports.