Driving incremental revenue and brand love for Google Products and Services by building community and engaging the Google Pixel Superfans Loyalty Program.

For over 15 years, I've generated social media success for clients through my menu of services. Social media strategy and operationsCommunity building and engagementEnablement for Executive social media Platform ecosystem architecture and strategyEmerging platform pilotsEstablishing test and learn agendas for social media experimentationTrend reporting and thought leadership

At NYT, I developed and executed audience-first paid, owned and earned media strategy for the New York Times brand, Games and Cooking on Instagram, TikTok, Snap, Linkedin and YouTube.I was known as an innovator, advocating for experimentation with new media platforms and social media technologies, like AR and generative AI. During my tenure, I also created a monthly media learning series to benefit and inspire social media teams across NYT brands. My presentations sparked conversation around platform features, emerging technologies, and industry insights.

At IBM, I streamlined our enterprise social media presence to ensure consistency in brand messaging and strategy globally. My role focused on social media innovation, emerging platforms, strategy and creative guidance, and best practices for IBM's 300+ social practitioners.My infectious energy, curiosity, and passion for social media made me a sought-after social media thought leader throughout IBM. Our CEO Arvind Krishna even reached out to me for help with his LinkedIn presence I developed the frameworks for piloting emerging social platforms to assess their value and viability for the company, designed with the added benefit of engaging social practitioners with opportunities to test, learn, play, and grow. I created a culture of continuous education by presenting POVs on trends, inspiring campaigns, best practices, and new platforms and features.

I partnered with social practitioners across IBM's sub-brands and worldwide geographies to orchestrate large-scale business-driving strategic marketing initiatives. I led the development of:- a centralized employee advocacy program meant to build personal brands for executives and foster thought leadership in tech communities- IBM's tech influencer marketing strategy- a full social operations workshop to analyze and optimize strategy, staffing, channel mix, and budget for social brand teams from IBMWatson and IBMCloud, to IBMSystems and Events- training and guidelines for emerging social media channels- social listening to identify new opportunities for brands and content creators

Inspired by the Coney Island Sideshow, The Sideshow Stream is playful, irreverent and sometimes shocking. I entertain my audience with tarot readings, sideshow stunts, weird foods and craft beers, and games of course.It's not just about keeping sideshow culture alive; I'm building a community rooted in finding the courage to be unapologetically who you are and recognize the power in your differences. Charity is a big part of my stream as well. I support Extra Life for Kids, The Trevor Project and donate 20% of my Twitch income to Coney Island USA Arts Org.

***Impacted by restructuring***Until the company was bought by NexStar and closed, I managed a portfolio of diverseinfluencers to execute custom branded content campaigns for retail,eComm and CPG brands. I acted as a content producer, editing a high volume of written content for blogs and social media.

I developed holistic social media strategies and creative direction, including messaging approaches, crisis management plans, and uniquely crafted brand voices. My portfolio of clients spanned CPG, Beer, Wine and Spirits, and Travel/Tourism.Additionally, I was responsible for community management and content creation, managing paid social, delivering performance analysis and platform insights, and identifying new opportunities based on social listening. I planned and created content for Facebook, Instagram, Twitter, Tumblr, and others.Client List: Dr. Oetker's Ristorante Pizza, Ellio's Pizza, South Carolina Parks, Recreation and Tourism, Trinchero Family Estates (Sutter Home, Ménage à Trois), Stella D'oro Cookies, Snyders of Hanover, Cape Cod Potato Chips, Espolón Tequila, Skyy Vodka, Treasury Wine Estates (Chateau St. Jean, Lindeman's Wines).

I built and grew the brand's social media presence and online community from the ground up, developing social strategies for Facebook, Twitter, and Instagram, and emerging social platforms like Vine. Additionally, I developed internal and external communications strategies, including writing press releases, and marketing materials ranging from brochures to banner plane ads, and crisis communications plans. I also consulted our executives on LinkedIn, and managed employee communications through regular internal newsletters and other communications to increaseemployee engagement across the parks, restaurants, and resorts.Awards: World Waterpark Association 2012 Wave Review Award - Best Email Campaign 2012 TripAdvisor Certificate of Excellence - Social Media2011 TripAdvisor Certificate of Excellence - Social Media2010 Governor's Award for Marketing

As an Editorial Intern for Nickelodeon Magazine I pitched and wrote stories and/or activities that blended educational and entertaining content based on trends relevant to younger audiences. I conducted and transcribed interviews with Drake Bell, Josh Peck, Miranda Cosgrove, and other Nickelodeon stars.