Alice Andreasen Acim Mba Email & Phone Number

Whitley Bay, Gb

Newcastle Upon Tyne, United Kingdom

Newcastle Upon Tyne, United Kingdom

Newcastle Upon Tyne, United Kingdom

Gosforth Business Park

• Author, project manage and lead the communications of the business planning activity of a large-scale and complex University business unit (circa £64 million). • Develop, lead and manage major campaigns to strategically re-position the business model and maintain competitive advantage.• Lead and manage cross University project groups to deliver business improvement projects which effectively position the University to respond to external changes e.g. NHS degree programmes moving to a fee paying model (contract worth circa £17m).• Scope major projects, and effectively communicate opportunities and changes in strategic direction to the Executive team• Prepare and author bid documentation and lead new business pitches● Prepare and author high level correspondence, reports, speeches, presentations and briefing papers for internal and external stakeholders, adapting content as appropriate.● Develop and deliver CRM solutions to stakeholder engagement ● Provide analysis on Government White Papers, in relation to University business, providing executive summaries and recommended actions for the Faculty ● Respond to consultation papers from Government departments and other stakeholders in relation to policy changes● Undertake research projects, carrying out analysis and research relating to policy development● Liaise and maintain close relationships with a wide range of external stakeholders, particularly NHS Trusts and Health Education North East, acting as a main contact point.

Newcastle Upon Tyne, United Kingdom

Making a major contribution to the development and implementation of the strategies for media relations and corporate communications and helping to position the University brand messages and drive reputation. Management of effective internal communication strategies and delivery, ensuring effective engagement with internal audiences.

As a senior member of the management team, make a major contribution to the development and implementation of the marcomms strategies helping to position the University brand messages and drive reputation consistent with the Corporate Strategy. During this time I managed the merger of two marketing teams during a temporary period leading into restructure. • Manage the strategic marcomms of a large-scale and diverse portfolio (£40m business unit) to support the business to drive forward through key growth areas• Lead the development and delivery of an overall strategic marketing and communications plan• Oversee marcomms portfolio including events, MI, brand, schools/colleges outreach, digital presence and internal/external communications. • Create and drive bespoke marcomms campaigns, using creative SEO activity and targeted approaches to meeting stakeholder needs• Provide support and guidance to the Executive team on marketing activities • Facilitate effective internal communication processes, utilising the Intranet and other channels • Develop and implement direct marketing and communications activity designed to build relationships with potential students, employers and corporate clients.• Manage engagement with the University’s public, including Government and media, to positively support the corporate strategy to profile raise and build reputation.• Proactively identify, research and write news releases, features and editorial that will secure coverage in local, national and international press, broadcast and online media outlets.• Work with and gain confidence of senior members of the University Executive to provide senior support to plans based on strategic and professionally managed communications processes.

Sunderland, United Kingdom

● Lead, plan and deliver high profile media campaigns e.g. on whistleblowing cases nationally ● Provide strategic reputational leadership direction for the RCN Senior team, positioning the RCN as the authoritative voice of nursing ● Develop, implement and manage a regional influencing and communications strategy for the RCN Northern Region, with due consideration of UK priorities● Develop, deliver and measure effectiveness of events in line with campaign goals● Management of SEO and related website developments ● Undertake CRM activity to engage with RCN members using ACT ● Budgetary management to deliver value for money on spend ● Bring regional perspective and intelligence to policy areas across the RCN.● Lead, manage and brief on crisis situations externally, and subsequent briefings internally.● Deliver on-call, out of hours, media enquiry service

• Led and creatively managed the strategic marketing, communications and promotions of my client base• Managed resource, time allocation and budgets for marketing activity and measure effectiveness of campaigns• Brainstormed ideas for, and wrote proposal documents for new business tenders, feature article and press releases• Wrote copy for, proofing and managed the photography requirements of websites, newsletters and magazines• Organised university and school liaison events for client base of HE and education-based initiatives • Generated and built business networks for my role as Enterprise Consultant for Northumbria University’s Enterprise Campus and guiding start-up businesses with branding and marketing advice• Provided support to Managing Director and client directors

Cim Pg Professional Diploma, Marketing

Professional Post Graduate Diploma

Masters Of Business Administration, Mba, Distinction

2.1, Business Management

BA (Hons) Business Management

Master Of Business Administration - Mba