Alice Bertaud Email & Phone Number

Tremblay-En-France, Île-De-France, France

Boulogne-Billancourt, Ile-De-France, France

Work in close collaboration with the Category Management (CCM), Revenue Management and Shopper insight teams, as well as with external service providers (agencies, etc.). On the merchandising plans side: - Integrate the brand plans and their analysis into the internal tool - Build and communicate a report to the head office and the field - Target the brands for which a recommendation is necessary and prioritize them - Work on the recommendation plan, the sales pitch and distribute it to the sales force On the merchandising strategy part: - Analyze the market via Nielsen to recommend each season the specific mass weight for each brand - Propose a standard plan for each category with the national competitors versus the private label- Update the standard plans for each innovation, renovation, or new assortment - Analyze the studies to recover merchandising arguments - Share data in ice cream/grocery team meetings and gather data to update the strategy by category - Prepare supports for customer meetings - Update sales force materials: merchandising arguments, One Page, layout recommendations

Noisy-Le-Grand, France

-Carrying out periodic analyses of the entire category (IRI / KANTAR)-Analyze the performance and effectiveness of implemented actions (promotion, merchandising, assortment) and recommend corrective action plans-The development and management of specific brand projects-Preparation of customer meetings: arguments, rankings, ad hoc analysis, etc.-Realization of recommended and optimized merchandising plans on SpacePlanning-Monitoring of innovation performance-Adaptation of strategic plans to the brands, product sales pitches, brand highlights, resale sheets, etc. for the sales management and the sales force

Laval, France

-Analyze market, competitor and brand performance, using retail and consumer panels and recommend action plans.-Manage the implementation and follow-up of promotional actions: briefs and follow-up with agencies, budget management of the operation, assessment.-Participate in packaging and product renovation projects.-Support the daily management of the ranges by establishing quality monitoring, ensuring competitive intelligence, preparing sales pitches.-Contribute to the launch of innovations (organization of studies, work on the launch plan, follow-up of product tests...)

Programme Grande Ecole

Activities and Societies: marketing, accounting, managing cultural diversity, corporate finance, financial analysis, supply chain.

Master'S Degree, Negocios

Marketing estratégico, e-business y marketing por el internet, marketing de servicios, gestion del talento humano, total quality management.

Classe Préparatoire Hec (Ecs), Mathematics And Computer Science

Baccalauréat S, Mention Bien