Alice Brown is a Vice President, Communications at Mastercard. Colleagues describe her as "Al is a total one-off in the world of comms. She somehow combines being a fabulous strategic-thinker with tactical co-ordination and project management. To endorse her on her experience and knowledge in PR alone is to do her a disservice: she is a creative marketing expert with a sharp, commercial brain. Great thinker, great leader, great support and even greater fun. " and "Mischief is QVC’s consumer PR agency and we work with them very much as an extension of our in-house team. Since working with Mischief our PR campaigns and coverage have grown in both quality and quantity. Alice Caldwell has without a doubt been instrumental in this fantastic partnership as leader of the Mischief team. Her infectious enthusiasm cannot be easily replaced, whether its new products launching, news gen ideas, researching the latest food trends for our press events or the management of larger brand activations. From a client perspective Alice is always positive, creative, on the ball and a delight to regularly liaise with (on some days, every hour!) and on a personal level I genuinely really enjoy working with her."