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Alice Coleman Email & Phone Number

Experience Design Executive with expertise in digital strategy & CX | Crafting engaging consumer experiences through strategic design leadership | Leveraging user insights to drive business growth and innovation
Location: Bloomfield Hills, Michigan, United States 7 work roles 1 school
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Role
Experience Design Executive with expertise in digital strategy & CX | Crafting engaging consumer experiences through strategic design leadership | Leveraging user insights to drive business growth and innovation
Location
Bloomfield Hills, Michigan, United States

Who is Alice Coleman? Overview

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Alice Coleman is listed as Experience Design Executive with expertise in digital strategy & CX | Crafting engaging consumer experiences through strategic design leadership | Leveraging user insights to drive business growth and innovation based in Bloomfield Hills, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Alice Coleman.

Alice Coleman previously worked as Global Executive Director, Experience Design, Research & Content Strategy at Sealed Air Corporation and Experience Design Director at Rightpoint. Alice Coleman holds Bba, International Business/Finance from Howard University.

Profile bio

About Alice Coleman

I’ve always believed that great design isn’t just about aesthetics; it’s about crafting experiences that resonate deeply with users. With over 15 years in the experience design field, I’ve had the privilege of working with some incredible brands like General Motors, Ford, and Hilton Hotels. Each project has been an opportunity to blend creativity with strategy—building teams that not only meet client expectations but also create products that genuinely enhance user satisfaction.In my most recent role as Global Executive Director at Sealed Air Corporation, I led a talented team focused on innovative solutions that elevate our offerings. One of my proudest moments was spearheading a project that improved customer loyalty metrics by 30% through a revamped user experience. It’s rewarding to see how thoughtful design can translate into tangible business results.Before this role, I spent over four years at Rightpoint as the Experience Design Director. There I had the chance to mentor a diverse group of designers and strategists while also diving into hands-on client engagements. It was fulfilling to foster an environment where creativity flourished and ideas could turn into impactful solutions.Throughout my career journey from Senior Information Architect at Team Detroit to my current position, I've always balanced strategic thought leadership with practical implementation. My work at GTB was particularly exciting as I navigated the intricate dynamics of consumer behavior within Ford's digital ecosystem—leading to experiences that were not just engaging but emotionally relevant.When I'm not immersed in work projects or mentoring designers in UX communities, you'll find me exploring local art exhibitions or hiking nature trails. These experiences fuel my creativity and remind me of the beauty found in both nature and human-made designs.If you’re interested in discussing innovative strategies in experience design or simply sharing insights about our industry passions—feel free to reach out! I’m always eager to connect with fellow enthusiasts who share a love for the craft of creating meaningful user experiences.

7 roles · 22 years

Alice Coleman work experience

A career timeline built from the work history available for this profile.

Global Executive Director, Experience Design, Research & Content Strategy

Charlotte, Nc, Us

As the Global Executive Director of Experience Strategy & Design at Sealed Air Corporation, I lead the vision and execution of innovative and user-centric solutions that enhance the value proposition and customer loyalty of the company's products and services. I leverage my expertise in UX, design, user research, and experience strategy to lead my teams to create engaging and impactful experiences that meet user needs and solve business problems.

Sep 2022 - Oct 2024

Experience Design Director

Chicago, Il, Us

My role at Righpoint had a few facets. As the Design & Strategy leader in the Detroit office, I led and mentor an inter- disciplinary team of visual and UX designers, researchers, content strategists, and business strategists. I was also an individual contributor on client engagements, setting the overall direction of the product or experience and managing design resources • UX and Product Design - Led the experience strategy and all phases of the design process with mastery• CX Strategy - Helped clients give their customers a consistent brand experience at every touch point• Leadership – Represented Rightpoint Detroit office as the senior Design & Strategy leader• Team Development - Led, mentored and grew an interdisciplinary design team from 3 to 15• Clients – Established an easy rapport and strong collaborative relationships with senior client leadership• Community – Collaborated with organizations in Detroit to establish and grow Rightpoint’s name in the design community • Diversity, Equity, Inclusion - Served on Rightpoint’s DEI executive leadership team. Helped Rightpoint become part of the first cohort of the Diversity in Design collaborative. Helped create and participated in DID's teen design fair - 'Designed By'.

May 2018 - Sep 2022

Senior Experience Strategist

Gtb

Detroit, Mi, Us

I provided strategic thought leadership and deftly balanced business strategy, research insights, and consumer tensions to fuel the creation of compelling, emotionally relevant and highly engaging consumer experiences within the Ford digital ecosystemHighlights:• Leadership - Chief user experience strategic visionary on the Ford.com global redesign project launched in North America in 2017• Innovation - Led the experience and conversation strategy for Ford’s Facebook Messenger shopping chat-bot experience aimed at engaging a female growth audience target• Disruption - Led user experience strategy for the creation of Ford’s first vehicle e-commerce experience: Ready.Shop.Go. A limited pilot program launched in November 2016 and nationwide launch is scheduled to be complete in Q1 2018• Advocacy - Developed the Ford ‘path to purchase’ customer journey that serves as the customer experience blueprint used across the company• Integrated Brand Campaigns – Created the integrated digital strategy for the 2018 Ford EcoSport and 2018 Expedition campaigns to exceed enterprise level goals, online advertising benchmarks, and brand consideration within the segmentCollaboration - Collaborate with the cross-functional team to find forward-thinking solutions such as VR and AR that engage and meet/anticipate the evolving behaviors and needs of the target customer

Apr 2014 - May 2018

Director, Experience Design

Merkle
Aug 2013 - Apr 2014

Associate Director, Experience Architecture

Organic
Sep 2010 - Aug 2013

Vice President, User Experience Manager

Detroit, Mi, Us

Jul 2009 - Sep 2010

Senior Information Architect - User Experience Designer

2005 - 2009 ~4 yrs
1 education record

Alice Coleman education

  • Howard University
    Howard University
    International Business/Finance
FAQ

Frequently asked questions about Alice Coleman

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What is Alice Coleman's role at their current company?

Alice Coleman is listed as Experience Design Executive with expertise in digital strategy & CX | Crafting engaging consumer experiences through strategic design leadership | Leveraging user insights to drive business growth and innovation.

Where is Alice Coleman based?

Alice Coleman is based in Bloomfield Hills, Michigan, United States.

What companies has Alice Coleman worked for?

Alice Coleman has worked for Sealed Air Corporation, Rightpoint, Gtb, Merkle, and Organic.

How can I contact Alice Coleman?

You can use AeroLeads to view verified contact signals for Alice Coleman, including work email, phone, and LinkedIn data when available.

What schools did Alice Coleman attend?

Alice Coleman holds Bba, International Business/Finance from Howard University.

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