Alice Chan, Ph.D.

Alice Chan, Ph.D. Email and Phone Number

Vice President at MMR Strategy Group | 20+ years driving actionable insights-based strategy | 15+ years leading high-performing teams | Champion of workplaces where business thrives and people are happy @ MMR Strategy Group
Alice Chan, Ph.D.'s Location
San Francisco Bay Area, United States, United States
About Alice Chan, Ph.D.

With over 20 years of experience in market research/intelligence and strategy, I am a dynamic and results-driven leader who use research and data to inform strategy and facilitate profitable growth. I am well regarded as a thought leader and trusted advisor to business stakeholders at all levels, including the C-Suite and Board of Directors, and respected for my business acumen, consultative approach, and ability to inspire and collaborate with colleagues across functions, lines of business, and geographic locations. Demonstrated passion for building healthy organizations that maximize financial and talent outcomes. As a valued mentor, coach and hands-on leader to direct reports and subordinates, I leverage my skills as a certified coach and continue to invest in my professional development, including taking neuroscience-based training and delving into Generative AI during my pandemic-induced career reassessment. In my most recent corporate leadership role as the Vice President of Strategy and Market Intelligence at Omnicell, I was one level from the C-Suite and routinely participated in Board offsites. I revamped and grew a function that provided the company with timely and compelling market assessments, competitive analyses, customer insights, and growth opportunities. Also collaborated extensively with business partners in Product, Marketing, Sales and other functions to drive research-based strategies that led to such results as prioritization of top accounts representing over 70% of annual sales, 55% increase in market share, and 12% and 31% increase in unaided awareness and brand familiarity, respectively.

Alice Chan, Ph.D.'s Current Company Details
MMR Strategy Group

Mmr Strategy Group

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Vice President at MMR Strategy Group | 20+ years driving actionable insights-based strategy | 15+ years leading high-performing teams | Champion of workplaces where business thrives and people are happy
Alice Chan, Ph.D. Work Experience Details
  • Mmr Strategy Group
    Vice President
    Mmr Strategy Group Oct 2024 - Present
    Encino, Ca, Us
  • Alice Chan Consulting
    Principal
    Alice Chan Consulting Jul 2021 - Oct 2024
    * Took pandemic-induced career reassessment and invested in professional development, including practicing usage of Generative AI and taking neuroscience-based leadership training, while caring for ill parent.* Conducted extensive research, including dozens of interviews, toward a book on optimal post-pandemic work designs to help companies maximize profitability and minimize talent burnout and churn. * Eager to bring research and leadership learnings to help my next employer drive high-impact business strategies and lead inspired, high-performing teams.
  • Omnicell
    Vice President, Strategy And Market Intelligence
    Omnicell 2013 - 2021
    Fort Worth, Texas, Us
    * Built and ran function with mission to help company drive insight-based strategy, guiding strategic decisions and business plans, being hands-on with all stages and all types of primary research and quantitative modeling methods. * Led high-performing team, coaching and developing them to keep company abreast of market trends, competitive landscape, and customer needs and experience, tracks presence and share in target markets, and assessed organic and inorganic growth opportunities. * Drove such results with Sales, Marketing and other functional collaborators as prioritization of top accounts through customer segmentation representing over 70% of annual sales, 55% increase in market share, and 12% and 31% increase in unaided awareness and brand familiarity, respectively, besides overall rebranding.* Led cross-functional business model transformation to deliver our solutions to customers as a service (~70B TAM).Won Chairman's Award for outstanding market segmentation work instrumental to more targeted go-to-market and sales strategy, and Customer Insight Award for guiding company toward improving customer experience and engagement.Hired as director in 2013, promoted to senior director in 2017 and VP in 2019.
  • Alice Chan Consulting
    Principal Consultant
    Alice Chan Consulting 2009 - 2013
    * Provided leading-edge consulting services based on market research to B2B and B2C clients with multibillion-dollar revenue and market expansion implications. * Served as in-house market research consultant, partnering with product, marketing and customer experience management teams to fill gaps in business intelligence through primary and secondary research and analytics, providing critical direction in strategy and initiatives.* Presented findings tailored to business partners at all levels (from senior executives to product and marketing managers) and facilitated discussions on recommended actions.
  • Godbe Research
    Director Of Research
    Godbe Research 2005 - 2009
    San Mateo, Ca, Us
    * Research insights were integral to client long-range strategic plans and significantly affected marketing and product development spend. * Led broad range of custom research studies with 92% to 98% year-to-year success rates in messaging and strategy effectiveness. * Built and managed a highly effective and engaged team of research managers and analysts.
  • Taylor Nelson Sofres
    Director, Consulting Services
    Taylor Nelson Sofres 2001 - 2004
    London , Co
    * Lead research and organizational consultant on customer, product, marketing and channel partner research programs totaling $8M per year. * Facilitated client cross-functional teams to act on insights, which led to creation of new business initiatives and departments, product strategy and marketing communications.* Built and led a highly engaged and productive consulting services team.Boutique market research consulting company named Prognostics, which got bought by NFO and then TNS (before eventually acquired by Kantar after my tenure).
  • Cornell University
    Assistant Professor, Communication + Entrepreneurship & Personal Enterprise Program
    Cornell University 1998 - 2001
    Ithaca, Ny, Us
    * Built research program on social and business uses of information technologies, including ecommerce and early generations of social networking on the Internet. * Coached student teams to consult with local small businesses and non-profit organizations on their web strategy. * Consulted with Cornell units on electronic information management and leadership. Won Young Faculty Teaching Excellence Award, and elected Research Chair in an international professional association, which elevated the visibility of the department in the field.

Alice Chan, Ph.D. Education Details

  • Michigan State University
    Michigan State University
    Communication Arts And Sciences - Mass Media
  • University Of Hawaii At Manoa
    University Of Hawaii At Manoa
    Communication

Frequently Asked Questions about Alice Chan, Ph.D.

What company does Alice Chan, Ph.D. work for?

Alice Chan, Ph.D. works for Mmr Strategy Group

What is Alice Chan, Ph.D.'s role at the current company?

Alice Chan, Ph.D.'s current role is Vice President at MMR Strategy Group | 20+ years driving actionable insights-based strategy | 15+ years leading high-performing teams | Champion of workplaces where business thrives and people are happy.

What schools did Alice Chan, Ph.D. attend?

Alice Chan, Ph.D. attended Michigan State University, University Of Hawaii At Manoa.

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