Alice Chan, Ph.D. Email & Phone Number

Encino, Ca, Us

* Took pandemic-induced career reassessment and invested in professional development, including practicing usage of Generative AI and taking neuroscience-based leadership training, while caring for ill parent.* Conducted extensive research, including dozens of interviews, toward a book on optimal post-pandemic work designs to help companies maximize profitability and minimize talent burnout and churn. * Eager to bring research and leadership learnings to help my next employer drive high-impact business strategies and lead inspired, high-performing teams.

Fort Worth, Texas, Us

* Built and ran function with mission to help company drive insight-based strategy, guiding strategic decisions and business plans, being hands-on with all stages and all types of primary research and quantitative modeling methods. * Led high-performing team, coaching and developing them to keep company abreast of market trends, competitive landscape, and customer needs and experience, tracks presence and share in target markets, and assessed organic and inorganic growth opportunities. * Drove such results with Sales, Marketing and other functional collaborators as prioritization of top accounts through customer segmentation representing over 70% of annual sales, 55% increase in market share, and 12% and 31% increase in unaided awareness and brand familiarity, respectively, besides overall rebranding.* Led cross-functional business model transformation to deliver our solutions to customers as a service (~70B TAM).Won Chairman's Award for outstanding market segmentation work instrumental to more targeted go-to-market and sales strategy, and Customer Insight Award for guiding company toward improving customer experience and engagement.Hired as director in 2013, promoted to senior director in 2017 and VP in 2019.

* Provided leading-edge consulting services based on market research to B2B and B2C clients with multibillion-dollar revenue and market expansion implications. * Served as in-house market research consultant, partnering with product, marketing and customer experience management teams to fill gaps in business intelligence through primary and secondary research and analytics, providing critical direction in strategy and initiatives.* Presented findings tailored to business partners at all levels (from senior executives to product and marketing managers) and facilitated discussions on recommended actions.

San Mateo, Ca, Us

* Research insights were integral to client long-range strategic plans and significantly affected marketing and product development spend. * Led broad range of custom research studies with 92% to 98% year-to-year success rates in messaging and strategy effectiveness. * Built and managed a highly effective and engaged team of research managers and analysts.

London , Co

* Lead research and organizational consultant on customer, product, marketing and channel partner research programs totaling $8M per year. * Facilitated client cross-functional teams to act on insights, which led to creation of new business initiatives and departments, product strategy and marketing communications.* Built and led a highly engaged and productive consulting services team.Boutique market research consulting company named Prognostics, which got bought by NFO and then TNS (before eventually acquired by Kantar after my tenure).

Ithaca, Ny, Us

* Built research program on social and business uses of information technologies, including ecommerce and early generations of social networking on the Internet. * Coached student teams to consult with local small businesses and non-profit organizations on their web strategy. * Consulted with Cornell units on electronic information management and leadership. Won Young Faculty Teaching Excellence Award, and elected Research Chair in an international professional association, which elevated the visibility of the department in the field.

Ph.D., Communication Arts And Sciences - Mass Media

Master Of Arts (M.A.) & Bachelor Of Arts (B.A.), Communication