- Develop and design engaging social media content to promote upcoming events and increase brand visibility across all platforms.- Create tailored posts and videos that highlight key event details, attracting audience interest and participation.- Coordinate with event organizers and internal teams to ensure accurate and compelling event promotion.- Use platform-specific strategies to amplify event announcements, leveraging hashtags, stories, and event countdowns.- Schedule and post event-related content, maintaining consistent messaging leading up to, during, and after the event.- Engage with followers through interactive content, polls, and live updates to boost awareness and excitement for upcoming events.- Track and analyze event promotion performance, using insights to refine future campaigns and increase audience engagement.

- Develop and implement comprehensive social media strategies for both the label and signed artists to increase brand visibility and engagement.- Plan and maintain the social media calendar for the label and its roster.- Create, schedule, and optimize authentic content for both the label and artists across multiple platforms to boost engagement and grow audiences.- Devise impactful social media campaigns that align with the tone of voice of the brand, strengthening its identity across all channels.- Communicate directly with artists and management teams to tailor social media content that best caters to the artists’ needs and brand objectives.- Monitor and analyze the performance of social media and paid advertising campaigns, providing insights and reporting to optimize future strategies.- Stay updated on the latest trends, tools, and technologies to keep social media efforts relevant and cutting-edge.- Manage online communities, engage with followers, and address inquiries to foster brand loyalty and a positive community.- Conduct competitive analysis and track key industry trends to stay ahead of the market and enhance the label’s online presence.- Plan and execute paid social media campaigns, managing budgets and tracking ROI to maximize impact.- Daily-use of Excel, Powerpoint, Google Analytics and Social Media App Analytics.

- Devised, created, and posted content for multiple social media channels to drive engagement and brand awareness.- Monitored and updated the team on the latest social media trends to ensure relevant and timely content.- Collaborated in brainstorming sessions to develop innovative concepts for promoting new releases.- Analyzed online marketing campaigns, reporting insights and performance metrics to optimize future strategies.- Provided support to the marketing team in executing daily tasks and marketing-related activities

- Managing the events - Welcoming customers - Customer care - Ensuring the safety of the audience