As the Advertising Account Manager I was responsible for managing all Victorian based advertising clients, identifying and securing new business and working directly with editors and designers to come up with exciting and innovative campaigns for our advertising partners.This included the following tasks:• Identifying new partnership opportunities, including preparing and presenting pitches for prospectivecollaborations.• Building and planning advertising campaigns for clients including developing timelines for all deliverables across the campaign period.• Maintaining a network of connections and contacts (both agency and direct).• Working with designers, copywriters and the frankie editorial team to execute advertising campaigns across print, digital and integrated branded content campaigns.• Maintaining the integrity of the frankie brand whilst simultaneously meeting partner objectives.• Seeking opportunities to grow the frankie audience across both print and digital partnerships.• Reporting and analysis on partnerships (during and post campaign).

As the Product Marketing Executive I was directly responsible for the campaign management of film releases in the Australian and New Zealand markets, encompassing strategy execution and campaign implementation.This included the following tasks:• Working on multiple film campaigns consecutively• Development and implementation of integrated media plans incorporating digital, social, experiential and traditional marketing including content creation.• Working and planning to varied budgets• Development and adaption of film creative for the Australian/NZ market, including TV spots, radio,billboards, posters, online, social assets etc.• Creative content ideas and brainstorming• Game and website development and updates• Creation of promotional competitions with 3rd parties and stakeholders including events.• Video production and direction.• Creative copywriting.• Event creation including premieres and integrated activationsFilms included:• The Imitation Game• Paper Planes• Goosebumps

As Advertising Executive at Roadshow Films I was responsible for managing the paid media element of the film marketing campaigns for the Australian market.This included the following tasks:• Media planning and strategy, including traditional (TV campaigns, radio, outdoor billboards, street furniture, prints) social and digital media (including online banner ads, home page take overs, interactive ad units and branded content).• Creative briefing and development of implementation timelines.• Campaign execution.• Campaign reporting and analysis to key stakeholdersand film studios.• Online ad serving (through online ad platform Sizmek)• Working and planning to varied budgets (small art house titles vs big block busters)• Development of creative executions and content– thinking outside the box as to how to target the film’s audienceFilms included:• The Wolf of Wall Street• The Hunger Games• The Lego Movie• The Great Gatsby

As Account Manager at a creative agency I was responsible for the following tasks:• Day to day management of multiple clients and key stakeholders (including logo and brand development, social media management, website design, campaign collateral including posters, booklets etc)• Briefing, liaising and collaborating with the design team• Delivering projects on time and on brief• Quoting and invoicing• Team WIPs and traffic management• Website SEO and reporting• Social media community management• Full delivery of creative campaign brief from strategy to final reporting• Website and CMS updates• Proofreading and copywritingClients included:• The Franchised Food Company (Mr Whippy, Cold Rock ice creamery)• The Accent Group (Dr Martens, Vans, Skechers, Platypus Shoes• Ovarian Cancer Australia