Alice Jong Email & Phone Number

New York, New York, United States

Transform first-party data, primary research, and third-party data into compelling research-driven narratives and actionable insights for stakeholders across the business. Ideate and lead independent research tailored to solve for specific team and leadership needs, including C-suite leadership, corporate strategy, public relations, sales and marketing, industry relations and investor relations. Examine global travel industry trends covering consumer behavior; lodging; tours, activities and attractions; and destinations.

New York, New York, United States

Developed and delivered qualitative and quantitative research on the dynamics that influence travel. Collected and analyzed data, built sizing and projections, identified trends and developed insights on key segments and topics including: online travel agencies (OTAs); tours, activities & attractions; metasearch; lodging; and consumer travel & tech behavior. Presented research, moderated panels, and conducted executive interviews at industry conferences and client events. Managed and mentored junior analysts.

New York, New York, United States

New York, New York, United States

New York, New York, United States

Managed digital campaigns for airline and car rental clients using company’s in-house ad products.

New York, New York, United States

Conceptualized and implemented all branding and public relations efforts in the U.S. to position Singapore as a leading leisure and business destination.

New York, New York, United States

Strategized and executed digital marketing initiatives and campaigns, including website design, SEO, SEM, social media, and email marketing for hospitality clients. Company has since rebranded as NextGuest and merged with Cendyn.

New York, New York, United States

Prepared and analyzed global reporting of Equity Financing Products (Prime Brokerage and Fund Services) revenues, balances and spreads.

New York, New York, United States

Produced and analyzed internal and SEC required global compensation and benefits financial reporting.

Contributed to project management and analysis on GL consolidation initiative resulting from Morgan Stanley and Dean Witter merger.

Master Of Science (M.S.), Travel & Tourism Management

Bachelor Of Science (B.S.), Finance

Activities and Societies: Delta Sigma Pi, Delta Zeta