Alice K. Sylvester

Alice K. Sylvester Email and Phone Number

Partner @ Sequent Partners
Arlington Heights, IL, US
Alice K. Sylvester's Location
Arlington Heights, Illinois, United States, United States
Alice K. Sylvester's Contact Details

Alice K. Sylvester work email

Alice K. Sylvester personal email

n/a
About Alice K. Sylvester

Global Marketing and Media Measurement Consultant, Sales, Research with Ad Agency-side experience.Specialties: Sales, Advertising, Measurement, Metrics, Data & Analytic Solutions, Brand Strategy, Consumer Behavior and Motivations, Media and Marketing Research

Alice K. Sylvester's Current Company Details
Sequent Partners

Sequent Partners

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Partner
Arlington Heights, IL, US
Website:
skydiy.co.uk
Employees:
2
Alice K. Sylvester Work Experience Details
  • Sequent Partners
    Partner
    Sequent Partners
    Arlington Heights, Il, Us
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  • School Of Marketing
    Trainer, Association Of National Advertisers
    School Of Marketing Jan 2018 - Present
    Greater New York City Area
    Half-day workshop from Sequent Partners -- “Elevate your Marketing Mix and Attribution Modeling”This workshop demystifies the ROI modeling process and provide practical guidance. You will walk away feeling empowered to use modeling to improve advertising performance. With a solid understanding of the modeling landscape and best practices, you will become a better consumer of modeling services. All content and case studies will be discussed in clear, practical, and non-technical language to provide the insights and skills you will need to make smarter ROI-based marketing decisions, and to hold your modeling providers more accountable. This workshop is led by instructors from Sequent Partners, a research and analytics consulting firm with years of experience in educating on marketing mix modeling and attribution modeling with an independent perspective.
  • Sequent Partners
    Partner
    Sequent Partners Feb 2016 - Present
    Chicago/New York
    Media/brand metrics consultants -- tackling the big issues in media/advertising -- ROI, mobile, social, cross-platform. The company develops industry leading proprietary research and consulting projects in critical areas such as social and mobile, media analytics, data solutions, brand and business strategy and research oriented ROI studies. Sequent Partners, which was founded in 2003, has also led a number of high-profile industry projects designed to improve media inputs for marketing mix models.Co-developer of the Attribution Accelerator, an event dedicated to advancing the state of attribution measurement and media ROI.
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  • Realitymine
    Chief Growth Officer
    Realitymine Feb 2015 - Feb 2016
    Chicago/Manchester
    Worked to develop and grow USA TouchPoints and Hispanic TouchPoints.
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  • Sequent Partners
    Partner
    Sequent Partners 2008 - Mar 2015
    New York, New York
    Sequent Partners. Metrics That Matter! Specialized brand and media metrics consultancy. Help marketers, research companies, and the media navigate the changing media landscape, ultimately to build brand value. Develop key performance metrics, analytics, new media measurement and standards/best practices for media evaluation in marketing mix models and ROI analyses.Provided specialized thought leadership and analytically-oriented consulting.
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  • Media Behavior Institute
    Chief Operating Officer
    Media Behavior Institute 2009 - 2013
    New York, New York
    One of the original developers, lead operations, Media Behavior Institute - a media startup, home of USA TouchPoint. Starting with a simple, powerful app, our e-diary captured consumers' location, social setting, activities, digital and traditional media consumption, mood, alertness and emotion on a half-hour by half-hour basis. USA TouchPoints was fused to other targeting datasets for exploring additional distinctive behaviors.
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  • Draftfcb
    Svp, Account Planning Director
    Draftfcb 2000 - 2008
    Chicago
    Account Planner, FCBi, DRAFTFCB
  • Foote, Cone & Belding
    Account Planner
    Foote, Cone & Belding 2000 - 2008
    Consumer insights development, strategy and message development on blue chip brands like Kraft (US & International), ADM, etc.
  • The Arf
    Member Of The Board Of Directors
    The Arf 1995 - 2005
  • Advertising Research Foundation
    Chairman Of The Board
    Advertising Research Foundation 1998 - 2000
  • Young & Rubicam Chicago
    Director Of Brand Insights
    Young & Rubicam Chicago 1998 - 2000
    Account Planner and Brand Asset Valuator consultant
  • Leo Burnett Advertising
    Account Planner, Director Of Brand Economics
    Leo Burnett Advertising 1994 - 1997
  • J. Walter Thompson
    Assoc. Media Research Director
    J. Walter Thompson 1983 - 1994
    Chicago
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Alice K. Sylvester Skills

Market Research Marketing Research Advertising Customer Insight Advertising Research Marketing Integrated Marketing Strategy Brand Architecture Consumer Behaviour Analytics New Media Digital Marketing Marketing Strategy Digital Strategy Digital Media Research Brand Development Online Advertising Strategic Planning Social Media Project Planning Branding And Identity Interactive Marketing Quantitative Research Mobile Marketing Media Planning Segmentation Media Strategy Marketing Communications Creative Strategy Crm Interactive Advertising Measurements Outdoor Advertising Google Adwords Social Networking Creative Direction Concept Development

Alice K. Sylvester Education Details

Frequently Asked Questions about Alice K. Sylvester

What company does Alice K. Sylvester work for?

Alice K. Sylvester works for Sequent Partners

What is Alice K. Sylvester's role at the current company?

Alice K. Sylvester's current role is Partner.

What is Alice K. Sylvester's email address?

Alice K. Sylvester's email address is as****@****fcb.com

What is Alice K. Sylvester's direct phone number?

Alice K. Sylvester's direct phone number is +121269*****

What schools did Alice K. Sylvester attend?

Alice K. Sylvester attended Massachusetts Institute Of Technology, Depaul University.

What skills is Alice K. Sylvester known for?

Alice K. Sylvester has skills like Market Research, Marketing Research, Advertising, Customer Insight, Advertising Research, Marketing, Integrated Marketing, Strategy, Brand Architecture, Consumer Behaviour, Analytics, New Media.

Who are Alice K. Sylvester's colleagues?

Alice K. Sylvester's colleagues are Jim Spaeth.

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