Alice Kao is the co-founder and CEO of Sender One Climbing. Sender One was founded in 2012 with a straightforward mission—to create inspiring spaces where people can discover themselves and connect with others…through climbing. Prior to joining the climbing industry, Alice had a successful career as an international sales and marketing executive for four separate toy companies and, prior to that, as an investment banker. She discovered climbing in 2008 while living and selling toys in London. Climbing guided her through tough personal times and sparked her closest friendships.Alice hates following rules but loves rallying people to believe in an idea. She wears her heart on her sleeve and is not afraid to cry in meetings. She was born and raised in Taiwan and moved to the US when she was 12. Alice's superpower is her ability to ask for help relentlessly -- because no one has all the answers!New boost