Yunyun Li Email & Phone Number

Los Angeles, Ca, Us

Toronto, Ontario, Ca

New York, Us

•Developed communication strategies for Cointelegraph’s PR agency clients, including media audits, PR roadmaps, audience and competitor analyses, and key narratives.•Led a client announcement campaign by creating the strategy, writing the press release, building a media list, pitching, and coordinating interviews, securing placements in mainstream and top crypto publications and generating over 1.26 million organic impressions.•Worked with the Head of PR to build agency infrastructure, creating templates for proposals, reports, brand messaging guidelines, PR best practices, and agency resources.

London, London, Gb

•Managed Web3 clients (DeFi, DePIN, AI, and Web3 conferences) to boost brand visibility and meet communication goals. Spearheaded a PR campaign for a Web3 conference resulting in 340 pieces of earned media with 4.89M views and 606M reach.•Led client calls, developed strategic communication plans, and ensured KPIs were consistently met.•Managed account servicing teams, delegated tasks, and maintained quality control, achieving a 75% average brand visibility increase.•Contributed to 10 business proposals and generated ideas for expanding accounts, including upselling services.

London, London, Gb

•Provided daily support for 5 clients by executing communication strategies, including media/conference lists, press releases, pitching, speaker opportunities, and thought leadership content.•Facilitated client communications by preparing agendas, taking detailed notes during calls, and outlining next steps. Briefed clients on incoming interview/speaking opportunities and provided media training.•Stayed updated on the crypto media landscape, identifying newsjacking and event opportunities for clients. Leveraged and cultivated global media relationships, facilitating interviews, pitching story ideas, and providing client comments to secure top-tier earned press consistently.

Austin, Texas, Us

•Supported clients across 4 time zones in DeFi, NFTs, Gaming, and CEXs, developing communication strategies, curating press lists, composing press releases and op-ed outlines, and conducting proactive and reactive pitching, resulting in a 200% YoY increase in coverage placements.•Maintaining client relations by leading calls, updating meeting notes and client documents, overseeing day-to- day activities, writing end-of-month reports, and communicating PR results.•Tracked industry trends and events to recommend commentary and secure speaking opportunities for clients. Managed existing media relationships and cultivated new contacts within business and industry media.

San Francisco, California, Us

Partyboard is a scene/topic-based web3 audio social dApp•Created a three-month marketing plan for its alpha launch, including product positioning and messaging, user behavioral persona, marketing roadmap, marketing objectives, and KPIs. •Interacted with the Web3 community by driving conversations and conducting Q&As on Twitter and Telegram.•Kept track of Web3 trends and researched on technical concepts.•Conducted proofreading and grammar checks on the company's white paper.•Worked with the business development team to determine marketing budgets and create pitch decks. •Created an SEO strategy for the company website.

•Led a rebranding campaign to promote company's image and expand its client base including rewriting media kit, polishing company website, promoting celebrity designers, and shooting promotional videos with the result of two international projects and local & national media coverages •Drove and executed company's external communications including media interviews and client outreach •Presented and maintained a positive public image including proactively developing media outreach strategies and public speaking engagements

•Co-founded an online fashion brand with a team of 5 and grew the business from zero to $1mm + in revenue within 3 years.•Built and maintained professional relationships with influencers, fashion retailers, potential partners, and investors.•Developed and implemented social media & influencer marketing plans and strategies•Improved customer experience by surveying targeted demographics, gathering feedback, and recrafting product offerings.

•Established and managed a social media team including content developers, SEO specialists, and photographers.•Created cross-platform programs and developed custom solutions for brands with the aim of driving performance and delivering targeted KPIs.•Worked at a strategic level generating new ideas to improve traffic growth and customer experience.

• Located and contacted potential clients, provided estimates of the costs of advertising products or services, prepared promotional plans, sales literature, media kits, and sales contracts• Built and maintained relationships with clients, attended meetings and wrote reports and analyses • Initiated and executed the company’s first social media strategy plan• Created and executed marketing plans for signature events and sales/promotional campaigns• Liaised with the CEO, Sales Manager to ensure client accounts run efficiently• Anchored and created content for bilingual entertainment and lifestyle programs that broadcasted in Los Angeles, San Francisco, New York, and Mainland China• Wrote scripts, recorded voiceover, scheduled and conducted interviews for news stories• Attended red-carpet events and conducted celebrity interviews. Celebrities included: Jon Voight, Victor Espinoza, Randal Park, Lisa Ling, Justin Chon, etc.• Conducted interviews with politicians and celebrities, including Freddie Roach, Bob Rum, ZouShiming, Pasadena Mayor Terry Tornek, etc• Produced lifestyle shows: e.g. 8sian New Year Special Episode ‘Fresh Off The Float’, featuringFresh Off The Bloat kids Hudson Yang, Forrest Wheeler, and Ian Chen

• Created and implemented social media and email marketing strategies for DAGG workout DVDs• Redesigned the company’s social media profiles and drafted content cadence to increase engagement • Managed media relations and organized meet-and-greets, workshops and seminars. Placed DAGG KOLs and dancers at events.

• Assisted in making weekly updates and modifications to social media platforms on Facebook, Twitter and official website.• Wrote pitches, managed email database, and created/edited newsletter content and promotional materials• Developed and executed media plan for the Purity Vodka Blind Tasting Event

• Researched local and national news weekly and edited broadcasting content• Hosted in talk show and interviewed celebrities, politicians, and industrial officials

Master Of Arts (M.A.), Strategic Public Relations

Bachelor Of Arts (B.A.), Journalism Studies

Other; Core Credential Of Readiness

Other; Certificate In Global Business

Foundation Degree, Social Science, Law And Business