Alice Liang Email and Phone Number

This role reports to the Chief Digital Officer (EssenceMediacom China) / General Manager (GroupM GZ). This business director needs to take care of junior team members in the team providing training to them as well as acting as key contact window for clients in performance marketing, extend business and ensure business renewal.Client Development1. Strategic client development in the area of E-commerce and performance advertising 2. Demonstrate leadership across key clients3. Deployment of best-in-class E-commerce solution and performance advertising4. Sharing of best practice with the clients and facilitating workshops with the clients5. Securing business case of E-commerce from a commercial perspective together with CDO for pitchInternal development1. Ensure training and upskilling of level of know how in the area of E-commerce2. Keep planning team to provide high quality team service and effective executive performance with operation team3. Ensure strong and close relationship to GroupM Connect E-commerce unit4. Build and ensure strong and close relationship to the market players in order to access latest opportunities for the agency and our clients

E-commerce1. Be responsible for brand marketing strategy planning and brand marketing activities of e-commerce platforms2. According to the market demand and changes of e-commerce platform, carry out precise brand marketing activities3. Develop and Manage EC marketing operation team to reach brand sales KPI \banding penetration and competitor tracking solution on EC platform4. Keep good relationship with EC platform and nego and feedback brand's needs5. According to the annual brand planning, organize and carry out various brand activities, and evaluate the effect of the activities.

Programmatic Buy1. Responsible for programmatic buying team management and project management2. Provide programmatic buy marketing strategy plan and suggestions to Brand planning teams according to the project KPI and objective.3. Negotiate with all dsp vendors about project resources for Key brand clients4. Project manage a portfolio of internal projects focused on various teams and areas5. Identify and establish projects that will improve digital media execution and efficiency6. Manage identified projects from inception through completion and operationalization7. Define project plans, scope, and any costs associated with projects8. Assure that projects complete according to schedule and within budget9. Monitor resource capacity and workload of operation team10. Facilitate issue resolution related to specific projects11. Gather requirements from all necessary stakeholders12. Act as a liaison between internal and external teams and operation team members13. Develop and document best practices for improving operational efficiencies within the team and the group14. Facilitate meetings and provide training to planning team and operation team members on programmatic buy (RTB/PDB/OTT/Social) and DMP knowledge, the latest programmatic data resource and technology information

1. New AM staff training 2. Guide and manage team members on the daily working process 3. Guide AM based in North China and East China how to deal with the daily problems such as customer complaints, account performance, serious arrears, internal communication with operations about optimization 4. Accompany local AM to visit their key account clients and get their feedback about our cooperation and if there is any new demands. 5. Monitor all accounts monthly consumption,performance and cash collections. Communicate further processing program with operations and BD about ineffective, arrears accounts 6. AM daily administrative work involved in new contract and AM internal recruitment ect. 7. Responsible for managing, maintaining Key Account Clients in China (mainly e-commence clients like Gome/Vipshop/Yougou/Womai etc, PC , WAP, APP products) as well as up-sell new or value-added products 8. Understand the client's business objectives and maintain a good relationship with them 9. Schedule and track campaign effectiveness 10. Manage client’s expectation for campaign 11. Analysis and classify the campaign performance 12. Provide data report and monitor the campaign performance and keep stable technology in order to ensure the normal operation of the campaign 13. Provide training for the customer data platform 14. Coordinate and communicate the problems and requirement between Indian operators and clients15. Work closely with India operation team to ensure that the management of the media in various indicators to maximize the growth potential 16. Assist operation team and client technical team to solve basic technical codes. 17. Revise and sign contract with clients 18. Coordinate invoice issues and serve as the key contact person to solve client complaints 19. Ensure prompt payment

1. According to overall performance objectives, analyze hot selling product category, make a plan for the procurement category and quantity and the number of vendors. 2. Develop outstanding manufacturers in Southern China, negotiate with suppliers about the procurement of commodity category and sign a cooperation agreement. 3. Communicate with suppliers about the details of commodity storage 4. Audit contract terms and sign the contract 5. Select products and audit commodity prices, according to the market research. 6. Screen excellent suppliers, and maintaining relationships 7. Responsible for the storage of products，make plans for procurement and budget, optimize the procurement process, complete sector indicators 8. Position commodity price accurately and make a decision about the purchase quantity 9. Regularly monitor the promotion effects of the online products, and feedback suggestion 10. Follow up on related product sales, the latest market price band, merchandise inventory, communicate with suppliers about strategy adjustment 11. Monthly settlement with suppliers 12. Give directions of goods procurement category to purchasers, screen and provide vendor list to purchasers to negotiate, assistance in the procurement post-merchandise warehousing, shelves and settled matters with the manufacturer. 13. During June to July 2013,responsible for online page display of the entire Home Appliances

1. Marketing online(mainly on google) in English for the products, according to industry classification effectiveness and customer website promotion effectiveness 2. Promote in English market (Google) to improve website visibility, unique visits and registrations 3. According to the overall marketing strategy, competitor information, develop marketing strategies, SEM strategies 4. Track and evaluate website promotion effects, produce the network promotion effects of the statistical analysis reports, timely submission web promotion recommendations for improvement 5. Projects: A.Responsible:Bounce Rate Project: from the perspective of the bounce rate to analyze the problem campaigns and ad groups, so as to enhance the conversion rate, meanwhile, led everyone to learn the basics of GA B.Involved:keyword optimization project, the advertising slogan optimization project, the project about how to use automated rules in a better way

1. Establish and develop new customer service team in the newly established East headquarters, develop and optimize workflow within the team and across teams. 2. Responsible for the renewal rate of the industry as well as query conditions, lead the team with the Golden Triangle team to develop a monthly contract plan, coordinate with the resources to cope with all aspects of the deployment plan 3. Monitor the effectiveness of customer inquiry，establish early warning mechanisms within the industry complaints, and constantly adjust the allocation of resources, reduce complaint rates, improve customer satisfaction 4. Monitor production projects within the industry progress and completion of quality 5. Promote daily learning, including industry knowledge, skills for handling customer complaints 6. Team management,including job training, team colleagues' career development and training according to their characteristics, team members' work performance target setting, performance evaluation 7. According to team goals, develop and implement the Google search engine advertising plan, optimize, maintain search engine advertising accounts, developing plans and send EDM 8. Monitor Customer website quality, optimize industry product classification, guidelines and promoting team members to guide customers to improve website quality 9. Participate in domestic exhibitions, exchange with overseas buyers purchasing information, on-site introduce the products, and according to buyers' purchase need, recommend quality manufacturer to buyers

1. Design and develop an understanding of and interpreting project to ensure the correct response to meet clients' expectations. 2. Organize and participate in brainstorms, making effective notes to capture the ideas. 3. Co-ordinate with various internal departments to keep everyone involved in process and on schedule. 4. Prepare comprehensive budgets and timing plans from the start of the project. 5. Handle on-the-scene arrangement. 6. Supervise the whole process of activities and deal with the emergency.

1. Give suggestion to clients on various tourism products，sign contract, track orders and after-sales service.2. Monitor daily operations of each store, handle complains and emergencies3. Summarize and analyze quarterly sales data of each store, make sales goal and new staff plan.4. Coordinate the daily work of each store, train new staff.5. Design and operate tourist package according to the client requirement.6. Sale outbound tourism products and handle outbound visa information, assist to deal with ticket operation.