A new entrepreneurial project. Still in the IT domain, still in the Healthcare Sector. We develop a Clinical Operating System, FHIR based, available on the Cloud, highly scalable and configurable by third parties.We built a vendor-based strategy with the aim of ensuring the success of a Clinical project, being carried out by qualified companies and people (system Integrators or Consultancy Companies).My job consists in developing the strategy, selling the product, motivating subordinates to reach the goal, fund raising, building new partnerships, draw up the business plan and update it basing on events that occur and all CEO and Owner related tasks.

I defined and directed a new Vendor Strategy for the wHospital product, that led to the birth of wHealth, Product Company specialised in creating eHealth solutions. The core of the offer was the wHealth Framework, a Clinical Operating System on which any Partner (a System Integrator, a University practice or the internal IT) could develop any type of clinical application, ready to be installed in the wHealth Framework.

My job consists in increasing Lutech's market position by locating, developing, defining, negotiating and closing business relationships and by exploring opportunities especially in foreign countries.I also support Clients in solving their issues acting as key contact.Thanks to my background in the Marketing domain, i'm then focusing on the business developement and communication strategy of our e-health product wHospital®.

I supported the Marketing Manager in:- Networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations- identifying and developing CRM plans;- managing the production of marketing materials;- organising and attending events such as conferences, seminars, receptions and exhibitions;- sourcing and securing sponsorship;- Working on corporate intranet and internet site developing and maintaining content;- Creating and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, newsletters, signage, ads and sales tools with input from product marketing, product management, executives.I was responsable of developing and executing online strategies that include search engine marketing and social media development.Suddenly i was responsable for art directing projects and message development for creative design works for various marketing materials daily supporting the executive team.

I worked in Germany for a few months to understand deeply the products and acting as a developer of the Italian Market.