Création d'un blog de conseil en littérature jeunesse à destination des expatriés francophone, afin de promouvoir la culture française et l'amour de la lecture, et d'aider les parents à choisir des livres de qualité pour leurs enfants, en l'absence de librairie française à proximité.

- Competitive environment review, key trends and market research analysis- Working closely with International marketing teams identifying new product opportunities for all brands through local market studies and feedback- Developing the marketing plans for key European markets ensuring the investment is in line with sales targets; delivering marketing activities within the agreed budget- Product launches for all brands; Launch of a new premium Kitchen Appliances brand in the UK. Preparing the launch in the French and Export markets- Managing PR and advertising agencies to raise brand and category awareness- Creation of POS (catalogues, brochures, leaflets, POP…), website content copy updates- Development of BTL and ATL campaigns, working closely with the US-based branding team to ensure consistency across the global strategy. Reporting on ROI- Events organisation: trade shows, press launches- Sales team support by developing effective sales tools (sales sheets, launch files, catalogues, trade presentations) and providing product training; presentations to buyers- Customer assortments recommendation and pricing - Management of a Marketing assistant

Home environment: fans, heaters, air treatment (humidifiers, air purifiers)- Product category strategy recommendation: product range, product positioning, distribution, communication- NPD with US and Asian engineers and vendors, product life cycle management, product launches, promotional planning- Pricing strategy: establishment of product pricing and margin by country, cost reduction opportunities implementation- Proactively working with supply chain on forecast and product life cycle management- Sales team support by developing effective sales tools (sales sheets, launch files, catalogues, trade presentations) and providing product training; presentations to key buyers- Sales analysis and reporting- Competitive environment analysis (including Gfk data and research reports analysis)- Managing PR and advertising agencies to raise brand and category awareness- New European packaging template development- European business presentation to the International team in the US- Management of a Marketing Assistant

- Range definition and development (180 SKUs): vendors and product selection, product positioning, product launches, promotional activities planning, pricing strategy- NPD with European and Asian vendors- Sales team support by developing effective sales tools (sales sheets, launch files, catalogues, trade presentations)- Sales analysis- Competition benchmarking, store visits across Europe- Merchandising: providing planograms for all European Stores

- Definition of the merchandising concept for connectivity products and operational implementation in the European Stores- Recommendation of the product assortments and elaboration of planograms for all European Stores (Home solutions and connectivity : 1500 products)- New stores implementation organization and participation all over Europe- Sales analysis and reimplementation propositions- Training, support and coordination of the European local teams and merchandisers

Packaging (structure/graphics) development coordination for international brands to ensure on-time delivery (1500 SKUs)- Managing packaging development with internal teams and French/US design agencies (from artwork concept to production) to build consistent ranges and brand images in line with the company strategy; daily contact with Chinese vendors to ensure on-time packaging development; Packaging production follow-up and approval- Team work with US counterparts to develop global packaging structures- Creation and implementation of shared work tools within the team- Monitoring market trends by attending conferences, exhibitions and store visits- Organising and facilitating focus groups to test packaging concepts (questionnaire redaction, results analysis)

- Definition and development of the Audio and Data CD-R ranges: NPD, product launches, promotional activity definition and implementation (in 4 countries), pricing - Daily contacts with the French factory to ensure product feasibility: technical product development, costs, packaging, planning - Design agencies management: packaging, advertising, website (new website Set-up)- Sales support by developing effective sales tools (sales sheets, launch files, catalogues, press releases)- Market trends monitoring and competitive environment analysis- Sales analysis

Management and coordination of websites development, simultaneously and in a timely manner. Single point of contact with clients.- Briefs to the developers (including graphics, architecture and contents), team organisation and management- Recommendations to the clients regarding websites functionalitiesClients: Elle & Vire, Exposium, Lapeyre, Le Furet, Nestlé DA, Smart, Stanhome, Voyages Auchan.