Alice M. Email & Phone Number

Bern, Berne, Switzerland

Bern, Berne, Switzerland

Schönbühl (Be)

Responsible for the sales target of the TCS legal protection products, the conception of the annual action plan and its budget. This included the following duties:• Targeted positioning and marketing of the TCS legal protection products through performance oriented and data-driven campaigns (analysis and definition of the relevant target groups in order to increase efficiency of the marketing approach).• Conception, planning and implementation of extensive marketing projects and coordination of internal and external partners to assure an integrated communication.• Analyzing the implemented campaigns and introducing corrective measures in order to achieve the set goals (visibility and sales targets) and increase efficiency.• Supporting and coordinating different departments to assure the provided marketing and communications tools meet their needs.

Milan Area, Italy

Responsible for all communication activities as regards the BMW Brand, Products and Technologies.This included the following duties:• Definition of the annual budget and action plan, including product-launches and product-support advertising campaigns, on both offline and online media.• Coordinating different departments to assure consistency with the communication’s strategy.• Coordinating three teams of external partners responsible for the media buying and the advertising production.• Supporting 165 dealers nationwide by localizing communication materials and activities.• Managing special projects such as co-marketing, media partnership and digital activities.

Milan Area, Italy

Managing the production process and the configuration of the output for both BMW and MINI Brands - more than 200 different car models.This included the following duties:• Monitoring different variables such as incoming orders, monthly sales target, production capacity and stock costs to allocate the production quotas in the most efficient way.• Creating, implementing and updating production schedule to meet both customer’s needs and company targets.• Managing the corporate software for product configuration by setting the rules that define the structure and the possible feature combinations of the final product.

Milan Area, Italy

• Analysis of order book and ordering trends• Drafting of incoming and outgoing reports• Data entry• PowerPoint presentation for the whole department

Bachelor Of Science (Bsc), Business/Corporate Communications, Major In Marketing, 110/110

Bachelor of Science in “Marketing and Corporate Communication” with emphasis in business economics. Graduation thesis about the analysis.

10 Months Exchange Program, Business/Corporate Communications

10 months exchange program

High School Diploma, High School Of Sciences, 4.8 / 6

High School of Sciences in German language. High school diploma obtained at the “Bündner Kantonsschule Chur”. Scholarship awarded.