Alice Murray Email & Phone Number

Murray, UT, US

Murray, UT, US

Murray, UT, US

Reston, Virginia, US

• Conducted in-depth stakeholder interviews with clients, industry thought-leaders, government officials, and senior project management to make design recommendations for a suite of 29 digital public health tools
• Analyzed quantitative web data to make information architecture recommendations that contributed to a 19% YoY increase in digital treatment initiation
• Facilitated retrospective workshops with teams of 4 to 15 people that earned client buy-in and defined completion criteria for exploratory research activities
• Collaborated with the founding members of the Customer Experience (CX) team to set company standards for CX innovation measurement and ROI attribution; presented guidelines to 60-person team at all-hands meeting

Reston, Virginia, US

• Led the change management process to switch social media listening and reporting systems, resulting in time savings of approximately 30% for a team of eight digital engagement specialists
• Managed a team of four under the Agile method to publish over 40 pieces of original content per week across four government social media accounts (Facebook, Instagram, and Twitter)
• Devised and enacted a crisis response protocol that decreased negative sentiment around a high-profile government official’s Twitter account by 81%
• Presented three pieces of communications research to hundreds of attendees at public health conferences that attracted new business valued at $150,000
• Allocated and tracked project spending across labor, materials, and media buys for a $300,000 annual budget
• Aligned a CDC communications strategy with government wide Digital First standards, ensuring compliance, standardizing communications across web and social properties, and setting quantitative evaluation standards

Reston, Virginia, US

• Implemented a continuous improvement cycle involving low-cost testing tactics yielding a 54% YoY increase in engagement across two established Facebook pages with a combined community of more than 40,000 users
• Developed an ROI measurement methodology for behavior change communications that was included in multiple bus dev pitches and led to 2017 ICF Junior Innovator of the Year award

Washington, District Of Columbia, US

LIFT is a social services organization that aims to lift people out of poverty for good. While serving as a community advocate I managed a personal client-load, conducting 90-minute weekly meetings with each client to support them in reaching their goals in education, housing and employment. I was trained extensively in the government and nonprofit.

Washington, DC, US

As the marketing intern at living social I assisted the social media, web, promotions, and consumer insights teams. I coordinated internal communications, drew insights from consumer research like surveys and live user testing sessions, tracked and measured the impact of competitor promotional activity, and reported quantitative and qualitative results of.

San Francisco, CA, US

While studying abroad in Budapest, Hungary, I interned with a tech start-up working on a virtual fit tool (Fit Predictor) for fashion e-commerce. I was responsible for compiling market research - including collaborating with a team of statisticians to evaluate data mining tools - and generating leads for the sales team.

As the intern for the Look Good Feel Better program I was responsible for managing the volunteer database (NetForum), distributing marketing materials through organized mail distributions to donors, conducting market research to find and assess competing nonprofit organizations, and presenting a marketing plan to the Executive Director and her committee at.

Master Of Business Administration - Mba

Bachelor Of Business Administration (Bba), Marketing, Human Services And Social Justice