Representing the association as an industry leader and spokesperson, in front of all key stakeholders.Overseeing the implementation of the strategy for the association, including public affairs and communication campaigns.Building and maintaining relationships with key stakeholders such as government agencies, industry partners, and other trade organizations.Advocating on behalf of the soft-drink industry, promoting its interests and addressing public concerns related to the industry.Overseeing the financial management of the association and ensuring its fiscal health and stability.Coordinating the team of professionals that support the association’s activities and initiatives.Providing guidance and support to members of the association, promoting collaboration and shared best practices.

As a Corporate Affairs and Sustainability Director, part of the Company's Senior Leadership Team, in the current geopolitical and macroeconomic business environment the most crucial goal is to drive the company's reputation and growth. I hold the responsibility of overseeing the company's public affairs, advocacy, and sustainability efforts, and ensuring that they align with the broader business strategy and goals.In today's rapidly changing and increasingly interconnected world, companies are facing complex and evolving challenges related to sustainability, regulation, and public perception. As Corporate Affairs and Sustainability Director I must navigate these challenges while balancing the interests of multiple stakeholders, including public officials, customers, employees, and the broader community.I have a deep understanding of the business environment, including the political, economic, and cultural factors that affect the company's operations. I also have strong communication and leadership skills, as well as the ability to build and maintain relationships with a wide range of stakeholders, including government officials, industry associations, and community organizations.

Board Member and Function head for a strong Public Affairs & Communication team, overseeing the following areas of responsibility:1. Public Affairs: Representing the company in government and industry organizations, building relationships with key stakeholders, and monitoring regulatory and policy developments that may impact the business.2. Communications: Developing and implementing effective communication strategies, managing internal and external communication channels, and ensuring consistent messaging across all stakeholders.3. Crisis Management: Coordinating the company’s process of crisis management, implementing cross-functional action plans, responding to crisis situations, and managing the company's reputation in the face of adverse events.4. Issues Management: Monitoring and assessing emerging issues, conducting risk assessments, and developing strategies to address issues that may impact the company's reputation.5. Corporate Brand Management: Supporting the development and execution of corporate brand strategy, ensuring consistent messaging, and protecting the company's reputation.6. Stakeholder Engagement: Building and maintaining relationships with stakeholders, including customers, employees, community organizations, and government agencies.7. Advocacy: Advocating for the company's interests, developing and executing advocacy campaigns, and working with stakeholders to build support for the company's positions.8. Sustainability: Supporting the development and implementation of the company's sustainability strategy, managing sustainability communications and reporting, and engaging with stakeholders on sustainability issues.9. Event Management: Planning and executing events, including product launches, press conferences, and community events.10. Media Relations: Being spokesperson for the company, participating in public events, managing media inquiries, and overseeing the placement of media content.

With a strong track record in helping clients achieve their business and public affairs objectives, my focus lied in communication and media relations, event management, and corporate social responsibility activities across various industries such as agribusiness, energy, FMCG, and telecom, among others. I also provided government relations services to my clients, ensuring their interests were protected through monitoring, managing, and advising on regulatory and legislative procedures.I represented McGuireWoods in business associations, industry task forces, and professional organizations, working closely with top management to set the company's public communication and marketing agenda. Additionally, as a member of The Romanian Lobbying Registry Association and The Supervisory Committee of the Transparency Register, I advocated for transparency and ethical behavior in lobbying and advocacy activities.

In my role as a Communications and Public Affairs professional, I honed my expertise in media relations and governmental relations services for clients. I established strong relationships with key stakeholders from public institutions, the business community, and the media to provide effective solutions to critical business challenges. When necessary, I acted as a spokesperson for my clients and represented their interests in trade and industry associations, media organizations, and government bodies.Additionally, I represented McGuireWoods in various business associations, industry task forces, and professional organizations. In collaboration with top management, I helped set the company's public communication and marketing agenda.

As an Office Manager, I was responsible for the smooth operation of the organization's administrative functions. This involved planning, organizing, and controlling the clerical aspect of the office, including the preparation, communication, coordination, and storage of data to support daily activities. I also played a role in marketing efforts.In addition, I served as the Project Manager for our office expansion project, overseeing all aspects of the design and construction process from securing the rental space to full implementation. I acted as the liaison between the parent company in the US and local suppliers and contractors. My successful completion of this project, even while juggling other responsibilities, earned me a Spot Award.

As a volunteer with a business consultancy company, I provided support in writing proposals for clients seeking European non-refundable funds to start or expand their businesses. During my time with the company, I worked on various projects such as organizing a training program to enhance entrepreneurship skills in the North-Eastern region of Romania, establishing and supporting the operations of a Local Action Group in Suceava County, and drafting a marketing plan for a Tourist Association to improve the promotion of Suceava County.

As a political consultant at Strategic Thinking Group, I was responsible for providing daily analysis and reaction to the main news and writing speeches, talking points, and other communication materials for clients. I worked closely with political parties, public institutions, trade unions, and private organizations to guide them in their public interactions. I also participated in major projects such as the "Young Family" national education project, counter-campaigns against denigration, and exposing illegal expenditure in the Ministry of Education. The company, founded in 2005, was a leading provider of political and electoral consultancy, offering full services in public communication, political analysis, and public policy.

Serving as teacher was a meaningful experience, full of satisfaction and meaning. Being at the same time an English teacher, I had the opportunity to work with children and was responsible for providing instructive activities. In addition, I was the project manager for the Commenius I Scholar Project at my school and was responsible for overseeing all translations and communication between partners. I was also a member of the committee dedicated to ensuring the quality of education and represented the Kindergarten at both the district and capital level.