Alice Oh Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

Columbus, Georgia, Us

Lead go-to-market D2C and vendor-focused marketing strategies to increase brand awareness + drive sales. Own + project manage strategies across channels including email, SMS, influencers + ambassadors, community, events, PR, affiliate, B2B customers, and partnerships from conception to distribution.-Understand the brand’s equity, audience, and positioning and serve as a champion for the brand, applying the brand lens and appropriate governance in all parts of owned campaigns.-Create and implement a marketing strategy and distribution plan across assigned marketing channels and initiatives (email/SMS, influencer, PR, product launches) by developing clear and consistent messaging that brings the brand value proposition to consumers. -Develop and manage the holistic editorial calendar. Collaborate across functions and silos to deliver an effective content marketing and editorial plan to meet the business and campaign objectives.-Oversee and manage brand ambassadors and influencers, working closely with the social media team to align partners and deliverables with the brand’s social strategy.-Plan and execute monthly emails and SMS, working closely with the internal team to ensure the effectiveness and success of email/SMS initiatives.-Manage affiliate program to drive incremental revenue-Manage production of deliverables for paid media campaigns and 3rd party partnerships with internal and external agency partners, driving delivery on time and on budget.-Work with public relation agency to identify, develop and execute strategic and creative pitches, including coordination of internal resources on program development and implementation.-Collaborate with all creative resources including writers, graphic designers, bloggers, photographers, videographers, influencers, and other agency or internal personnel.-Measure content and channel performance, report out on metrics, identify opportunities to A/B test and optimize future executions based on findings.

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Developed + executed on marketing strategies that drove retailer attendance + supported tenants across all channels (digital + traditional) for trade shows, working cross-functionally to ensure omnichannel marketing tactics were implemented according to brand standards.• Managed strategy, content creation and copywriting for email marcom across multiple campaigns, serving as the liaison for campaign timelines from creation to deployment• Managed mobile app content calendar + content updates on website• Oversaw the full cycle of paid advertising campaigns with trade + shelter pubs including the media buy strategy; tracking KPIs; providing direction for visual artwork; trafficking assets to media partners; updating financials and trafficking invoices• Submitted project briefs + change orders for campaigns, and served as direct POC on all creative deliverables• Tracked progress across campaign deliverables with full insight and understanding of project status, working hands-on in project management platform• Worked directly with the internal creative team to support the creative ideation process and submit briefs for collateral, ensuring all assets were on-brand• Worked directly with the digital analytics team to gather insights and analyze campaigns• Performed special projects + worked cross-functionally on new initiatives and experiences: project management, digital, email, creative, social media, property management, leasing, sales, event, operations, buyer services• Supported leadership in building strategy, recaps and presentations for various stakeholders• Secured presenters for events (in-person + virtual), and collaborated with external and internal departments to implement robust marketing plans from ideation to execution• Supported influencer marketing programs, and solicit all necessary materials needed for activations and promotions from third-party resources• Managed onsite trade show photography strategy, execution, and distribution of assets

Atlanta, Georgia, Us

-Designed and managed social media strategy across five channels: Twitter, Facebook, Instagram, LinkedIn and Google+---Grew social media follower base by 17% and increased leads from social channels by 6% over 11 months---Developed editorial calendar to support rollout of consistent, impactful content---Managed and provided training support for social media intern, advising on trends and best practices for growth amongst platforms-Generated weekly and quarterly analytics reports on metrics including, but not limited to, lead tracking, content marketing efforts, and social media performance to demonstrate ROI-Created unique content through weekly blog posts on various topics from social media trends to emerging marketing technology to executive recruiting best practices---Increased website’s blog traffic by 45% over 11 months---Worked with MarketPro President, executive recruiters, CMOs and other marketing executives to gain unique insights for content on a weekly basis-Produced whitepapers to drive organic qualified leads-Optimized content for SEO initiatives to boost search engine rankings---Supported in increasing organic search traffic by 75%-Established relationships with industry publications and collaborated with industry bloggers to write guest content such as Social Media Today and MarketingProfs---Published in the printed edition of American Marketing Association’s Marketing NewsAugust 2018 issue

Atlanta, Georgia, Us

-Created long-form content via blog posts, whitepapers, and guest blogging articles-Consistently posted on five social media platforms to drive brand awareness and grow followers-Managed and reported social media engagement

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Computer Information Systems