Alice Park Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Santiago, Santiago Metropolitan Region, Chile

• Executed competitor analyses and primary research to understand Chilean consumers‘ perception of H&M‘s sustainability; identified problem areas in communication strategy to generate action plan with quantifiable KPIs

Kingston, Ontario, Canada

• Enrichment Studies Unit (ESU) is an educational spring/summer camp for students in middle and secondary school, offered through Queen's University. Due to COVID-19, the courses of instruction were offered virtually.
• Delivered interactive pathology lessons suitable for students in grades 7-12 by developing curriculum, preparing presentations and assignments; led to increased student engagement and 3 additional course offerings
• Navigated barriers behind virtual delivery by hosting live zoom classes and facilitating discussion boards to ensure enriching learning experience for students; resulted in increased enrollment and class capacity by 25%

Pune, Maharashtra, India

• Indus Biotech is a biotechnology company that manufactures and sells natural products for health, wellness, and sports nutrition.
• Conducted primary research interviews with real-time buyers to assess demand, interest in new product line, and target buyer personas for market-entry strategy; efforts identified new potential positioning for product
• Developed market entry strategy by analyzing previous products’ strategies, target market research, and identifying relevant e-commerce/B2B platforms to facilitate product launch in North America; recommendations were.

London, Ontario, Canada

• The Thames Valley Education Foundation (TVEF) is a non-profit organization affiliated with the Thames Valley District School Board (TVDSB) that builds partnerships with the community to enhance opportunities in TVDSB.
• Managed stakeholders including fund managers, school administration, and families in emergencies while evaluating Caring Fund applications; granted families up to $500 for basic needs within a 48-hour turnaround
• Facilitated multiple campaigns such as Holiday Caring Champions & Best First Day by contacting businesses, pitching initiatives, and acquiring donations; resulted in increased awareness, donations, and over $100,000.

Queen's University

• QGEM is an undergraduate research and design team that uses innovations in synthetic biology to tackle current problems related to medicine, industry, the environment, sustainability, etc. Each year, QGEM takes on a.
• Presented team project at an international competition by analyzing project research, results, and constructing slideshow; achieved Gold Medal and nomination for Best Diagnostic Project amongst 340+ teams
• Oversaw 20 volunteers by delegating deliverables, coaching weekly check-in meetings, and facilitating communication between volunteers and directors; led to highest retention rate of volunteers in following year
• Advocated for QGEM by pitching club’s mission and initiatives to gain buy-in from student body; established QGEM as a student activity fee at referendum which resulted in an increase in funding by $9,500

Kingston, ON

• Kingston Gets Active (KGA) is non-profit organization that aims to promote, encourage, and support citizens to be physically active on a daily basis through collaborative planning, community action, and policy advocacy.
• Produced and marketed weekly social media posts for Facebook and Instagram using Canva, in order to promote brand awareness, social media presence and gain followers
• Developed informative articles and engaging brochures to update the KGA website with new, accurate content and guide Kingston citizens to leading healthy active lifestyles
• Coordinated logistics for and represented KGA at community events in order to promote organization's initiatives and resources for physical activity

Master'S Degree, International Management

Studied abroad at: Louvain School of Management, Louvain-la-Neuve, Belgium Universidad Adolfo Ibáñez, Santiago, Chile

Master'S Degree, International Business, 3.9/4.0 Gpa

Valedictorian of Ivey MSc CEMS & NHH 2022 Cohorts Vice President of Marketing & Communications at CEMS Club Canada

Bachelor Of Science, Honours - Bsc (Hons), Biochemistry

Biochemistry Major, World Language Studies Minor Certificate of Advanced French Competence