Responsible for long-term product strategy (1 to 5 years), optimising the current offering and monitoring the environmental impact of products.-----💡 Building the long-term product strategy (1 to 5 years)• Defining the long-term brand strategy in collaboration with the Brand Manager (qualitative consumer studies, analysis of the existing offer in the distributor network, market analysis and trends). • Identifying categories, innovations and products to be developed • Building a product launch roadmap consistent with the brand's evolving positioning (launch times, average margin projections, sales volumes, key products)• Defining the investment plan (1 to 3 years)• Define the general product and supplier specifications • Sourcing the different partners and suppliers🚀 Launching new products (3 on average per year)• Market analysis, trends, best-sellers by category• Defining product concept (positioning, specifications, claims, USP, packaging, maximum cost, retail price)• Briefing suppliers • Monitoring projects development (R&D, consumer tests, usage, supplies, production)• Managing the product development budget• Training sales and marketing teams on product concepts, and coordinating launches in the distributor network ✨ Optimising the current product offer• Reviewing product claims and specifications, discontinuing products in decline 🌱 Defining and managing the environmental impact strategy for products in collaboration with a recognised certification• Defining measurable impact reduction targets (1 to 3 years)-----📍 Sanature: Dutch brand of menstrual and incontinence protection products that respect the skin (100% cotton) and the environment. Products sold on the e-shop, and in leading supermarkets in the Netherlands (Etos, Albert Heijn, Kruidvat, DA, Jumbo), Belgium and Germany.

• Managing Sustainable Open Innovation projects between big corporations and start-upsL'Oréal : Acting as PMO in order to establish durable collaborations between the Green Science Incubator (Advanced Researched) and innovative start-ups.

• Developing online & off-line communication on Vivescence brand products-----🚀 Elaborating product launches : Marketing mix, Writing marketing briefs, Following formula development with R&D department, Defining final prices, product margins and sales targets, Developing communication tools and elaborating storytelling (Primary packs, secondary packs, leaflets, customer presentations, POS, . ...) 💻 Digital: Developing an E-commerce platform 🎨 Creating communication supports: Product sheets, Marketing sheets, Brand catalog • Illustrator, Photoshop, Canva, PowerPoint

• Developing and coordinating the marketing plans for Vivescence, Cabine Exclusive, Mineralogie & Purelyss brands. 🌟 Achievements : • Developing and launching the 1st more environmentally friendly products for the VIVESCENCE brand : the QUARTZ D-TOX beauty ritual composed of 4 anti-pollution products dedicated to urban and stressed skin (exfoliator, serum, day cream, night cream)• Digitalizing the contact points with customers (newsletter, e-commerce site)-----📈 Developing annual marketing plans for brands (launches and promotions): Analyzing KPIs, analyzing trends and competition, defining commercial objectives, forecasting sales, forecasting annual marketing budget🚀 Elaborating products launch : Marketing mix, Marketing briefs, R&D development, Pricing and Sales strategy, Communication tools, Range and products storytelling (primary packs, secondary packs, leaflets, customer presentations, POS, ...)🎨 Creating communication supports: promotional book, promotional cardboard, product booklet, flyers, facebook network posts • Illustrator, Photoshop, Canva, PowerPoint📦 Logistics and stock management: sales forecasts, orders, follow-up-----📍 Somak distribution: Group specialized in the development of cosmetic products for beauty salons.

• Managing a portfolio of 50 iconic natural cosmetic ingredients.🏆 Achievements :• Pursue iconic products growth by communicating around a major competitive advantage : The recycling of MONTANOV emulsifier production waste• Support the growth of a recently launched product and achieving set sales targets: improving technical data, developing the communication strategy (sales support, social media strategy, advertising), adaptation to local markets-----📊 Analyze the market: Analyzing consumer needs (trends, products, aspirations), customer needs (ingredients, formulation) and competition launches🚀 Developing and executing marketing products strategies : • Developing new products: marketing briefs based on customers, consumers and competition needs, product positioning (Marketing mix: price, communication, distribution)• Monitoring and supporting existing products: short and long-term strategy (new products, development projects, communication plan, regulatory changes), sales and performances analysis and action plans implementation, support and training of sales teams.🎨 Developing online and offline communication tools (articles, social networks, ...) alone or in collaboration with external graphic designers🤝 Managing projects and specific customer requests in collaboration with the teams (production, supply, R&D, sales, regulatory)

• Enhancing cosmetic ingredients performances through new trendy cosmetic products to inspire customers (BtoB Marketing)🥇 Achievements: • Developing and launching a range of 6 cosmetic products for an international trade show (In-Cosmetics 2018) • Creating a commercial presentation around the world beauty trends "GEOTRENDS" to inspire our customers by integrating Seppic ingredients and formulas (5 macro trends - 160 slides)-----🚀 Developing and launching a range of cosmetic products around the Active Beauty trend• Analyzing competitors and the market (Mintel, Euromonitor, ...)• Formulas development with R&D laboratories (Marketing brief)• Building product storytelling• Managing the launch and communication plans : Sales supports and technical documents creation for sales teams: formula sheets, presentation, formula book, website publications, etc.• Sales teams training on products💡 Proposing concepts and build product storytelling aligned with SEPPIC strategy and branding-----📍 SEPPIC: French company with an international reputation, AirLiquide Groupe subsidiary. Supplier of ingredients (active ingredients and excipients) for beauty industry.

• Formulation projects management: Developing cosmetic products in laboratory that meet the marketing concepts🏅 Achievements: • Developing a new original and natural sensory texture to enrich the lab's catalogue (Raw materials Screening, supplier contacts, laboratory trials, stability tests)• Reformulating iconic products from Hydraskin and Predermine ranges due to regulatory issues-----👩‍🔬 Managing formulation projects :• Formulating and reformulating various natural galenics enriched with essential oils: Aqueous and emulsified serums, Day creams, Night creams, Beauty oils (elixirs), Face masks, etc.• Following-up of regulatory tests and stability tests for formulas and packaging.• Carrying out the formulas on a pilot scale, prior to the large-scale production stage💬 Ensuring the technical liaison between the departments involved: marketing, regulatory, packaging, communication, production, purchasing, etc.🔎 Monitoring the market and managing stocks• Manage raw material stocks• Prospecting for new ingredients -----📍 Darphin Laboratories (Estee Lauder Group): Premium Brand for natural sensory cosmetics, mainly sold in parapharmacy. Darphin is based on aromatherapy and phytotherapy.

• Formulation projects management: Developing cosmetic products, from lab to production, consistent with the marketing briefs.🎯 Achievement: Developing 3 conditioners and 3 hair masks as a complement to the shampoos new range, from the laboratory to industrial scale, within 4 months.Masks and conditioners: Shea Butter, Keratin and Coconut, formulated without silicones or controversed preservatives, at least 95% of natural origin and price formula respect.-----🔬 Manage formulation projects:• Formulating and reformulating different conventional or certified organic galenics: Conditioners and masks, Cream, Sprays and sun oils (SPF 15, 30 and 50), Soothing after-sun gel, Moisturizing day cream, Moisturizing cream and spray, Glitter oil, Moisturizing cleansing gel• Following-up of regulatory and stability tests according to geographic launch zones• Realization of formulas on a pilot scale, before the production stage🤝 Technical liaison between the various departments involved in product development: marketing, regulatory, packaging, communication, production, purchasing.🔎 Monitoring the market and managing stocks• Managing raw material stocks• Prospecting for new active ingredients and fragrances-----📍 Biocos Laboratories : French SME producing cosmetics for its LOVEA brand, intended for the Mass Market. (Owned by Le Petit olivier since 2018)