Alice Powell's Location
Denver, Colorado, United States, United States
Alice Powell's Contact Details
Alice Powell work email
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Alice Powell personal email
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Alice Powell phone numbers
About Alice Powell
Alice Powell is a US Marketing Manager, Hospitals at Cepheid. She possess expertise in leadership, powerpoint, social media, sap, public speaking and 29 more skills.
Alice Powell Work Experience Details
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Us Marketing Manager, HospitalsCepheid Oct 2023 - PresentSunnyvale, Ca, Us -
Marketing ManagerQuest Diagnostics Apr 2023 - Oct 2023Secaucus, Nj, Us- Develop disease state level value proposition within clinical marketing franchise for tactical marketing teams to execute- Create disease state level sales enablement tools to support commercial organization- Own upstream marketing strategy and positioning for clinical franchise focus area (cardiovascular, metabolic, and endocrine testing) and partner with product team to align messaging with product strategy -
Senior Marketing Manager, Provider MarketingCue Health Apr 2022 - Apr 2023San Diego, California, UsExecuted marketing programs aligned to drive pipeline generation for Providers, driving demand for Cue’s COVID-19 Testing Solutions and longer-term Health Diagnostic SolutionsBuilt and delivered programs across sub-verticals (e.g., Large Healthcare Providers, IDN’s, Distributors, GPO’s) which deliver Marketing Qualified Leads and opportunitiesBuilt and execute Account Based Marketing Plans for Cue’s largest, most strategic customers and prospectsCreated high volume / lower touch demand generation programs that fill pipeline for middle market and SMB providers to drive incremental revenue -
Marketing Manager, Ob/GynCepheid Oct 2019 - Apr 2022Sunnyvale, Ca, UsDeveloped and executed marketing plans for the physician office segment, generating leads and driving incremental revenue, aligning with commercial critical initiativesPartnered with Global Marketing, Product Managers, Operations, and Sales to ensure successful launch of new products for physician office segment, including COVID-19 launchDevelop content for outbound marketing campaigns via traditional and digital marketing channels; responsible for tradeshows (planning, activities, collateral, lead generation, etc.) specific to physician office segment; owned creation of all Sales Enablement materials with segment specific messagingAs segment SME, developed sub-segment personas to drive organizational alignment (Ob/Gyn, Urgent Care, Primary Care, Peds, etc) and define strategic positioning for go-to-market activities
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Marketing Manager - Brand, Product And CommunicationDavita Kidney Care May 2018 - Sep 2019Denver, Co, UsLed cross-functional efforts to develop value-based messaging and brand positioning for physician facing products and programsOwned product marketing and communication strategy, including product launches, new feature releases, and training and education partnershipsCollaborated closely with cross-functional business owners to ensure alignment in messaging and to identify key opportunities to add strategic value from a marketing perspectiveSuccessfully executed automated marketing campaigns for three major product launches, engaging and nurturing leads throughout the buyer journey and effectively move them through the sales funnelOwned brand presence at trade show events, including all printed collateral, promotional takeaways, and attendee follow up campaigns, driving lead generation in partnership with sales teamEnd to end ownership of all paid, earned, and owned media, including post-mortem reporting to measure campaign effectiveness and optimize team learnings -
Marketing Manager, Product And BrandDavita Kidney Care May 2018 - Aug 2019Denver, Co, Us
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Senior Marketing Specialist, Brand And Content - Physician Experience At Davita Kidney CareDavita Kidney Care Aug 2016 - May 2018Denver, Co, UsDeveloped and implemented a physician facing content strategy to build brand equity and drive secondary leadsBuilt and executed a robust influencer marketing program that leveraged DaVita’s physician leaders to create compelling content to increase engagement with physician partners and drive brand lift and salesManaged cross-functional relationship with product teams to ensure alignment in strategy and to identify key opportunities for marketing campaign supportOwned brand presence at trade show events, including all printed collateral, promotional takeaways, and attendee follow up campaignsResponsible for all content creation, including website, marketing collateral, product marketing, social media, case studies, and blogsLed rebranding strategy and execution as an SBI of DaVita, including complete creative update, product implementation, and supporting marketing campaign
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Marketing Specialist Ii, Localized Marketing & Grand OpeningsSports Authority Feb 2016 - Jun 2016Englewood, Co, UsDeveloped a customer-centric campaign planning tool to effectively engage with the internal marketing team during quarterly campaign developmentSuccessfully executed cross-functional store closing plan in conjunction with liquidation partners, including customer messaging cadence (email, social, paid search)Built 2016 store Grand Opening strategy, which included direct mail, circulars, radio, and TV. Managed external vendors and partners to build a successful and sales driving day-of-event plan -
Creative Production CoordinatorCorepower Yoga Mar 2015 - Feb 2016Denver, Co, UsDeveloped and implemented creative development workflow process and streamlined campaign development process Fostered ongoing communication with studio managers to effectively execute marketing campaigns in studioManaged relationship with existing print vendors and issued RFP to evaluate and onboard new printing partnerServed as primary marketing point of contact for all field and studio teams -
Marketing Specialist, Agency And BrandSports Authority May 2013 - Mar 2015Englewood, Co, UsWorked collaboratively with external advertising agency (Factory Design Labs) to develop a comprehensive brand refresh strategy (internal and customer facing)Primary Sports Authority account representative for all agency management, follow up, and deliverables. Developed and tracked agency budget and hours. Created invoices and PO’s. Approved Scope-of-Work documentsLed quarterly all company agency summits. Developed agenda, deck, and led meeting with cross-functional agency partnersProject managed creative team on internal and external collateral (in-store collateral, PR support, direct mail, HR training guides)Led the merchandising teams in a product strategy to select talent wardrobe for all live action TV campaignsDeveloped production schedules based on internal milestones and external production timelines necessary to on-time traffickingManaged all Sports Authority TV and radio broadcast representation (live segments, filmed vignettes, co-branded spots, Pandora)
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Marketing Coordinator, Public Relations And BrandSports Authority Nov 2012 - May 2013Englewood, Co, UsSupported the marketing team in building compelling advertising and marketing campaigns by coordinating projects, timelines and initiatives that drove incremental traffic Assisted with all Public Relations efforts by taking the lead on merchandise PR. Worked closely with Public Relations Agency (Integrated Corporate Relations, Inc) & internal merchant partners to ensure all product placement was relevant and all results were shared with the executive teamAccurately developed, modified and updated all marketing calendars. Ensured updates were communicated in a timely manner throughout the organizationServed as a liaison between internal cross-functional teams. Actively participated in campaign planning brainstorms and development.
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Distribution Services CoordinatorColomer Usa Salon Division Jul 2011 - Nov 2012Barcelona, Barcelona, EsWorked with existing distributors (Ulta, Sally Beauty Supply, TJ Max, Birchbox) to replenish orders and increase order quantitiesAccount manager for existing customers, responsible for maintaining relationship with distributors and acting as a liaison between sales staff and customersSAP proficient in areas of order entry, credits/debits, inventory, return authorizations, stock, availability -
InternTheory Jun 2010 - Jul 2010New York, Ny, UsAssisted in Theory Showroom during Spring/Resort market; maintained high standards of presentation, organization and professionalism while interacting with high level clienteleOrganized and shipped large quantities of invoices and clothing samples to various European clientsStyled models for client presentation, worked with buyers and the sales team, helped with fittings, and took inventory of the new line
Alice Powell Skills
Leadership
Powerpoint
Social Media
Sap
Public Speaking
Retail
Account Management
Sales
Event Planning
Communication
Team Leadership
Advertising
Merchandising
Strategy
Sales Management
Outlook
Facebook
Microsoft Office
Microsoft Word
Marketing
Social Networking
Microsoft Excel
Broadcast Production
Time Management
Customer Service
Social Media Marketing
Strategic Brand Positioning
Brand Strategy
Management
Product Development
Project Management
Marketing Communications
Inventory Management
Marketing Strategy
Alice Powell Education Details
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University Of Colorado BoulderSociology
Frequently Asked Questions about Alice Powell
What company does Alice Powell work for?
Alice Powell works for Cepheid
What is Alice Powell's role at the current company?
Alice Powell's current role is US Marketing Manager, Hospitals.
What is Alice Powell's email address?
Alice Powell's email address is al****@****ado.edu
What is Alice Powell's direct phone number?
Alice Powell's direct phone number is +172093*****
What schools did Alice Powell attend?
Alice Powell attended University Of Colorado Boulder.
What skills is Alice Powell known for?
Alice Powell has skills like Leadership, Powerpoint, Social Media, Sap, Public Speaking, Retail, Account Management, Sales, Event Planning, Communication, Team Leadership, Advertising.
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