Alice Wang Email & Phone Number

New York, New York, United States

Berlin, Berlin, De

Berlin, Berlin, De

New York, Ny, Us

- As the first research hire at Industrious, I headed the initiative to make product strategy user-centric + data-driven, by evangelizing the importance of the customer voice- Through consistent empathy, I identified customers segments with their underlying psychological needs, distinct use cases, and opportunities for growth- I aligned research insights to product recommendations that would drive symbiotic value for both user experience, company vision, and business strategy

San Francisco, California, Us

- Designed + delivered mixed-method research roadmaps with a varying qual + quant tools (e.g. prototype testing, large scale surveys, in-depth interviews, focus groups, visioning workshops, ethnographies, etc) - Analyzed the resultant user data, contextualized it with relevant benchmarks and market research, to produce actionable insights- Synthesized learnings and product recommendations that would problem-solve for questions on product roadmap, business strategy, operations, design decisioning, etc- Consulted for varied enterprise clientele across diverse product type and industry vertical, including Bloomberg, Etsy, Citibank, Deloitte, Bayer, NYU Langone, KPMG, etc

Ithaca, Ny, Us

Product development research for various physical and digital products

New York, Ny, Us

- Collaborated cross-functionally to drive mobile + desktop product vision for multiple #1 comScore ranked lifestyle sites- Led the discovery + competitive analysis for Slacker Radio collab- Implemented usability-tested insights to overhaul the Experts video franchise to double video UVs, increase brand trust by 74% + triple content integrations with partner platforms