– Collaborating with a global team on all things marketing and content in the financial sector– Managing and executing a social media strategy– Managing and executing events and expos

I create content for B2B and B2C brands that helps attract, engage, and convert their audiences.I create:– Blog posts that educate and inform about industry trends– TikTok videos that boost awareness and sales– Case studies that convert prospects and share your success story– Social media strategies that increase engagement– Videos that attract new clients and audiences

– Increased align.me’s LinkedIn follower acquisition rate by 148% and impressions by 45% in 3 months by leading and executing a strategy focusing on highly interactive and engaging content– Improved Google ad CTRs by up to 63% after reviewing and optimising copy for tech, agriculture, and transport clients– Achieved above industry average EDM open rates and CTRs for all clients– Drove the content and social media strategies for B2B brands in a variety of industries - from software and technology to logistics and hospitality– Planned, researched, wrote, and edited content across multiple marketing tactics, platforms, and audiences– Conducted client interviews and transformed their vision into persuasive and engaging marketing and sales content - including blogs, EDMs, video scripts, landing pages, search ads, whitepapers, and website copy– Led internal skills development plan to lift email marketing skills across the agency– Wrote multiple award nominations and progressing clients to the final stages of industry awards

– Executed a video content strategy which included producing and editing videos to promote our products & solve customer queries– Achieved a 45% email open rate through a lead gen strategy and by nurturing existing contacts– Achieved a #1 rank on Google for our product keywords through SEO techniques– Created a social media strategy that led to social making up 15% of our site’s traffic– More than doubled our site traffic in my first year by creating a social media strategy and optimising our website– Doubled our sales year on year at the world’s largest international astronomy trade show (in New York) from 2016-2019, by leading the planning and running of our vendor booth – Refreshed the brand to be more modern, and introduced a responsive website design

Led client recruitment campaigns (for Deloitte, ANZ, Transdev, and EY) that resulted in: – Twice our average email open rates and 6 times our average CTR; – 35% of candidates hired being sourced from our database; and – A 90% increase in the client’s job application CTR from the previous year– Driven over 2,000 qualified leads by working closely with stakeholders to produce the 2019 and 2020 Flexibility Reports– Increased our job seeker database by 119% over 2 years through content and social media marketing that supported a paid campaign– Working with marketing, sales, and leadership teams to produce 90% of our B2B and B2C assets, including videos, ebooks, reports, presentations, social media graphics, and emails– Almost doubled our web traffic on Flexible Working Day 2019 by coordinating with 13 major B2B partners to promote their employer branding– Managing webinars to educate candidates, promote recruitment campaigns, and nurture leads

As the Content, Social Media, and Events Manager at Human Super, I:- Took senior management ideas and vision and translated them into a targeted content strategy that focused on creating content to educate and inspire our audience to take control of their super- Worked with marketing and video production teams to develop a 6-part video series with accompanying blog content that reached over 20,000 people on social media- Created a blog series centred around our community, with the most recent post ranking 6th on our website within a week of publication- Worked with senior management to write a comprehensive government submission that garnered media attention within days of publication- Established a co-marketing agreement with a major B2B partner to help grow our audience- Achieved 26% open rate for emails- Implemented a social media strategy that resulted in a 45% growth inour Facebook following- Was responsible for the organisation, execution, and success of multiple events, including workshops, round tables, morning teas, and key- notes, which required co-ordinating and working with many members of the team and external companies

I managed the social media, blogs, email marketing, and websites of our clients. My day revolved around updating the social media channels of our clients, creating content for email newsletters, and ghostwriting blog posts and content for clients. I've taken over the majority of the graphic design work that my agency does, and I also photograph client events such as media conferences, networking nights, and more.My accomplishments include:- (Southern Expansion Infographic) Created an infographic and posted to Facebook, skyrocketing the reach and engagement of the clients. We organically reached 13,000 people, almost 7 times the average number of people they reach;- Ran a set of 4 Facebook ads for a client that provides business consulting services, and lowered the CPC from $3.05 to $0.69 through tweaking the copy and placement of the ads;- Created a weekly social media post series that consistently achieves a reach 2.8 times their post average;- (3 things business owners can learn from Paul Gallen) Ghostwriting weekly blog posts and news updates for politician client. Over the last 5 months, 10 pieces of content that I've written is in the top 25 most viewed pages on their website;- Achieved an organic 6.4% increase in Facebook page Likes for a client in the political sphere over a period of 5 months; - (Introducing our monthly newsletter) Designed and created content for an email newsletter that increased the open rate by 3.2%, from 23.5% to 26.7%, well above the industry average of 18.1%;- Conducted communications and marketing campaigns across multiple industry sectors, including sports, politics, consulting, podcasting, real estate, and marketing research;- Worked in fast-paced and pressured environments such as press conferences and televised events; and- Experience with proofing documents such as proposals, government tenders,and press releases.

I executed an AdWords campaign (which generated qualified leads within 24 hours), created landing pages, worked extensively with Squarespace, conducted competitor analyses, and did market and keyword research.

I ran the Twitter account, organically tripling our follower count within a month. I also did graphic design, including creating brand and style guides for us and a client.

- Online research- Organising inventory- Creating video marketing material- Principally assisting on a large trade show stand