Alice Bartram

Alice Bartram Email and Phone Number

Expert at building programs and teams that deliver results | Marketing, Brand & Communications Leader | Customer Advocacy & Retention, ABM, Brand, Content & Messaging, Team Building @ Virginia Thurston Healing Garden Cancer Support Center
Alice Bartram's Location
Harvard, Massachusetts, United States, United States
Alice Bartram's Contact Details
About Alice Bartram

Proven B2B marketing leader with strong ability to build teams and programs that grow both the business and customer relationships. Passionate about value-based messaging - and consistent use in content, web, sale material. Professionally agile with experience across the marketing mix, verticals and geographies, and with both large & small organizations. Has built and strengthened brands. Strategic thinker; creative problem solver; excellent collaborator and team builder. Metrics-driven.• Develops go-to-market strategies and executes cross-functional launches that deliver revenue• Successfully executes against multiple simultaneous priorities within highly dynamic cultures• Believes the main role of marketing is to help drive sales • Proven ability to develop teams with player/coach approach

Alice Bartram's Current Company Details
Virginia Thurston Healing Garden Cancer Support Center

Virginia Thurston Healing Garden Cancer Support Center

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Expert at building programs and teams that deliver results | Marketing, Brand & Communications Leader | Customer Advocacy & Retention, ABM, Brand, Content & Messaging, Team Building
Alice Bartram Work Experience Details
  • Virginia Thurston Healing Garden Cancer Support Center
    Development Committee
    Virginia Thurston Healing Garden Cancer Support Center Nov 2023 - Present
    Harvard, Massachusetts, Us
    Member of Development Committee for non-profit that has mission of helping to optimize quality of life for those affected by cancer. - Pivotal role in planning and executing annual fundraising event- Research and implement new ways of raising funds - Assisted with PR and messaging
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  • The Harvard Press
    Freelance Writer
    The Harvard Press Sep 2023 - Present
    Freelance contributor to award-winning local newspaper - Review local restaurants (monthly; 750-850 words)- Contribute features (ad hoc; 800-1000 words)
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  • @Doneworking2024 (Ig)
    Content Creator And Chief Editor
    @Doneworking2024 (Ig) Jun 2024 - Present
    Content ideation, creation and editing for Instagram account that shares travel adventures and advice.
  • Dun & Bradstreet
    Vice President Abm & Customer Marketing
    Dun & Bradstreet Jan 2022 - Jan 2024
    Jacksonville, Fl, Us
    Built customer marketing function and team and pivoted field marketing to account-based focus. Created processes and programs around customer story creation, reference program, software review sites, and customer engagement. Published customer stories at rate of 1.5/month, activating digitally for awareness and sales ‘air cover’. Clients involved in engagement programs retained at 96% (higher than average). Re-crafted Customer Advisory Board to bring more insights to product team and increase advocacy. Grew ratings & reviews on key review sites, using reviews on web, sales motions and social media.
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  • Dun & Bradstreet
    Vice President Content, Brand & Creative
    Dun & Bradstreet 2018 - Jan 2022
    Jacksonville, Fl, Us
    As result of work defining portfolio story for Dun & Bradstreet, promoted to lead content marketing and creative teams as well as take on brand messaging responsibilities. New company story integrated full product portfolio; gained strong positive feedback from Sales as a story that helped them sell higher and open new doors. Re-focused content marketing to support full buyer’s journey, including an emphasis on: helping customers through their buying journey; telling customers’ stories, ‘how to’ content. Included direct work with demand generation teams to execute activation campaigns through a range of channels.
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  • Dun & Bradstreet
    Leader, Portfolio Marketing - Master Data & Analytics
    Dun & Bradstreet 2017 - 2018
    Jacksonville, Fl, Us
    Marketing strategy and execution for two product lines, each at different lifecycle stage and of different sizes. Craft value-based messages. Determine optimum marketing mix across digital, events, ABM, outbound that leverage those messages and deliver sales opportunities. Oversee sales enablement programs and tools that turn opportunities into revenue. Industry analyst relations. Budget and team management.
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  • Dun & Bradstreet
    Global Head Product & Solution Marketing
    Dun & Bradstreet 2016 - 2017
    Jacksonville, Fl, Us
    Oversee all aspects of product & solution marketing for leader in the data analytics & MarTech space. Created new solution to solve data challenge associated with Account-Based Marketing (ABM). [Avention purchased by Dun & Bradstreet in 2017]* Portfolio positioning, messaging and content in support of Demand Gen & Sales Enablement * Industry analyst relations* Content strategy and execution
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  • Peerapp
    Vp Marketing
    Peerapp 2014 - 2016
    Austin, Texas, Us
    Responsible for all aspects of marketing for 100-person mid-stage market leader in the Internet content acceleration space.* Re-branding; Messaging/Positioning* Content/Digital/Social Marketing* Industry Analyst Relations and PR* Marketing Automation & Lead Generation* Product Marketing* Global Event Management
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  • Comverse
    Vp Portfolio Marketing
    Comverse 2011 - 2014
    Richardson, Texas, Us
    Changed product-based sales & marketing approach to solution-based approach – resulting in greater company visibility to the market, and pipeline growth. Developed digital marketing program for lead generation & nurturing. Brought new SaaS offers to market.
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  • Comverse
    Avp, Product Marketing And Management
    Comverse 2006 - 2011
    Richardson, Texas, Us
    Executed highly successful launch of new software offering– from concept , to market requirements, to competitive positioning, to market rollout. Resulted in Comverse being firmly positioned as market leader as evidenced by industry analyst rankings (including Gartner Magic Quadrant 'Leader') and new customer wins at launch.
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  • Csg Systems
    Executive Director, Global Marketing & Corporate Communications
    Csg Systems 2004 - 2006
    Englewood, Colorado, Us
    Lead global marketing team - including corporate marketing. Executed re-branding and revised market messaging to focus on value delivered. Re-generated demand generation activities.
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  • Csg Systems
    Director, Product Management
    Csg Systems Aug 1999 - Dec 2004
    Englewood, Colorado, Us
    Responsible for product strategy, contribution margin, roadmap definition and life cycle management.
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Alice Bartram Skills

Product Management Product Marketing Strategy Management Cross Functional Team Leadership Go To Market Strategy Business Strategy Corporate Communications Saas Telecommunications Strategic Partnerships Lead Generation Mobile Devices Marketing Leadership Competitive Analysis Business Development Demand Generation Integrated Marketing Cloud Computing Marketing Strategy Product Development Strategic Planning Sales Management B2b Sales Messaging Executive Management Software As A Service Team Building Vas Marketing Communications

Alice Bartram Education Details

  • London Business School
    London Business School
    Business
  • University Of Vermont
    University Of Vermont
    Electrical Engineering
  • University Of Vermont
    University Of Vermont

Frequently Asked Questions about Alice Bartram

What company does Alice Bartram work for?

Alice Bartram works for Virginia Thurston Healing Garden Cancer Support Center

What is Alice Bartram's role at the current company?

Alice Bartram's current role is Expert at building programs and teams that deliver results | Marketing, Brand & Communications Leader | Customer Advocacy & Retention, ABM, Brand, Content & Messaging, Team Building.

What is Alice Bartram's email address?

Alice Bartram's email address is al****@****hoo.com

What is Alice Bartram's direct phone number?

Alice Bartram's direct phone number is +161796*****

What schools did Alice Bartram attend?

Alice Bartram attended London Business School, University Of Vermont, University Of Vermont.

What skills is Alice Bartram known for?

Alice Bartram has skills like Product Management, Product Marketing, Strategy, Management, Cross Functional Team Leadership, Go To Market Strategy, Business Strategy, Corporate Communications, Saas, Telecommunications, Strategic Partnerships, Lead Generation.

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