Wholeheart Agency is a purpose-driven marketing agency specializing in serving brands that want to do good in the world.We help brands of all shapes and sizes build positive impact into their business model and marketing efforts. This typically takes the form of developing and implementing creative cause-driven campaigns that aligned with the brand's business goals and challenges while driving positive impact.As a full-service digital agency, we support our clients across marketing channels and disciplines from social media, email, and website to paid advertising and lead generation.

Leading content marketing efforts for a major medical association and nonprofit in Washington, DC.I was responsible for developing and implementing multichannel marketing strategies for a sophisticated audience of medical doctors, policymakers, and pharmaceutical representatives.A key part of this role involved distilling complex medical information into engaging content for the organization's website, social media, email communications, print media, and conference materials.I also led the department's video marketing efforts, including the planning and overseeing of interviews with revered medical professionals, video editing, and strategic distribution.

As marketing manager of this sustainable study abroad institute in Panama, I developed and implemented digital marketing strategy across channels– website, blog, and several robust social media accounts.I revived the company’s blog, establishing content strategy, consistent calendar, producing content and soliciting and editing submissions. I create landing pages and email campaigns that move interested students and investors through an effective sales funnel.

Dekel Holdings is one of the largest real estate developers in Latin America. In addition to real estate development, they are the parent company to a boutique hotel chain called Selina that grew to become a publicly traded company with locations around the world.As one of the first employees of Selina, I played a pivotal role in helping to build the brand from the ground up. I designed their very first website, managed their social media accounts, wrote SEO-driven blogs engineered to attract relevant search engine traffic, and directly supported the event management team.After a year with Selina, I was brought into Dekel Holdings as Content Marketing Manager. This involved much of the same type of work I did for Selina, only for their larger real estate and tourism-related projects.

Built one of the first website iterations for Selina, an iconic international boutique hotel. Managed ongoing content marketing and social media campaigns.

Contributed to the launch of a successful content-driven website for a top real estate firm in Panama. Helped build and manage a lead-generating blog.

Contributing writer for Panama's #1 English-language newspaper. Responsible for tracking down stories, conducting interviews in English and Spanish, assisting with Spanish-English translation, and framing local events in a foreigner-friendly context.

Content & multimedia production, distribution, and promotion.

Head copywriter overseeing content production for a range of local and international clients, including Decameron, Dekel Development, Strategic Coaching Inc., Bala Beach Resort, Moving to Panama, Panama Real Estate, Alta Vita Spa, LifeDesignerz, and more.

Representing Kalu Yala, a company set in a rainforest valley where entrepreneurs and tropical cowboys are busy building the ultimate sustainable lifestyle. Connecting with like-minded individuals who would be solid additions to the Kalu Yala team.